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Mobile Mix: The Future of Mobile — Sophia Stuart

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summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*beating Disney, NBC and Bravo
Hearst mobile: case study: 20th Century Fox campaign: promote street sale date of WHIV on Marie Claire/Cosmo Mobile idea: pre-order, win a trip to Vegas! execution: banners, quiz & click to purchase results: 1M impressions served average CTR: 0.15%
Hearst mobile: case study: Unilever campaign: promote Unilever’s Axe Detailer, with 2-sided cleaning: rough/buff & smooth idea: 2-sided mobile conversation about what women want (in their holiday stocking) execution: 2 sets of banners (her/him), 2 she says/he says quizzes), live results feeds, video & click to purchase results: 1M impressions served average CTR: 1.24% chaps’ CTR: 3.37%

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Mobile Mix: The Future of Mobile — Sophia Stuart

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  • 3. Hearst mobile: case study: 20th Century Fox campaign: promote street sale date of WHIV on Marie Claire/Cosmo Mobile idea: pre-order, win a trip to Vegas! execution: banners, quiz & click to purchase results: 1M impressions served average CTR: 0.15%
  • 4. Hearst mobile: case study: Unilever campaign: promote Unilever’s Axe Detailer, with 2-sided cleaning: rough/buff & smooth idea: 2-sided mobile conversation about what women want (in their holiday stocking) execution: 2 sets of banners (her/him), 2 she says/he says quizzes), live results feeds, video & click to purchase results: 1M impressions served average CTR: 1.24% chaps’ CTR: 3.37%