ADSPACE Measurement and Metrics — Shelley Ellis

PANELIST: Shelley Ellis , CEO, Shelley Ellis Consulting Content Targeting

Content Targeting Category Negatives What is a Category

Content Targeting Category Negatives Examples for Using Category Negatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content Targeting Must Use Reports for AdWords ,[object Object],[object Object],[object Object]

Content Targeting Determining Word Count - What Works Google is designed to make content targeting successful with a few keywords or with the hundreds of keywords that people typically have in their search campaigns already. The difference is in the targeting. With more keywords (20+), you can still see Google trying to target based on the keyword “theme” but there may be more sites to exclude that are not relevant.

Content Targeting Determining Word Count - Optimizing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content Targeting Quality Score - Keep the Flow ,[object Object],[object Object],[object Object],[object Object],[object Object]

Content Targeting - Top 5 Metrics Ideal Positioning - Text Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content Targeting - Top 5 Metrics Impressions - Too Low ,[object Object],[object Object],[object Object],[object Object],[object Object]

Content Targeting - Top 5 Metrics Impressions - Too High ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content Targeting - Top 5 Metrics Ad Performance ,[object Object],[object Object]

Content Targeting - Top 5 Metrics Content Relevancy ,[object Object],[object Object],[object Object],[object Object]

Content Targeting - Top 5 Metrics EOC Relevancy ,[object Object],[object Object],[object Object],[object Object]

Content Targeting Secrets and Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ADSPACE Measurement and Metrics — Shelley Ellis

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ADSPACE Measurement and Metrics — Shelley Ellis