In this deck, you'll learn how to use AdWords Customer Match do the following:
- Expand your visibility to more buyers: Use a seed list of your top customers in your CRM and upload it via Customer Match. With Similar Audiences, you can serve ads to people that are similar to people who’ve purchased from you in the past.
- Drive recurring revenue with your past purchasers: Mirror your CRM database lists with your Customer Match lists and run remarketing campaigns that will keep your products top of mind with your prospects and drive more purchases.
- Extend search campaigns to display, YouTube, and gmail ads can help you syndicate your message across various AdWords properties. We’ll walk you through how to do this, but also include what types of results we’re seeing with this added syndication.
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Precision Search Targeting with AdWords Customer Match
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A Deep Dive into the Latest Targeting Capabilities in AdWords
PRECISION
SEARCH
TARGETING WITH
ADWORDS
CUSTOMER
MATCH
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About Me
§ Sahil Jain, CEO and Co-founder of
AdStage, @sahilio
– Co-founded first company, YC & SV
Angel backed, Trigger.io at 20
– Dropped out of UC Berkeley to join
AOL Corp Dev. at 19
– Dropped out of High School to join
Yahoo! Mobile at 17 and worked in the
professional video game industry
before that
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AdStage allows you to create, manage, and report on
search and social ad campaigns from a single platform
About AdStage
14 day free trial
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§ How Customer Match works
§ Who should use Customer Match
§ Strategies for precision search targeting
§ A real use-case for Customer Match
§ Results we’re seeing today
§ How to take action and set it up
Agenda
25. #SMX #XXA @adstage @sahilio
Use Existing Marketing Lists and Content
Blog Post / Infographic
Guide / Whitepaper
Case Study
Webinar
Low Friction
High Friction
GOAL: MOVE
PROSPECTS
DOWN THE
FUNNEL
26. #SMX #XXA @adstage @sahilio
Nurture Your Prospects Further Down the Funnel
Blog Post / Infographic
Guide / Whitepaper
Case Study
Webinar
Blog post
subscribers
Whitepaper
downloads
Case study
downloads
Whitepaper
downloads
Case study
downloads
Webinar
registrants
Targeted
Audience
Excluded
Audience
Customer Match
Campaign #1
Customer Match
Campaign #2
Customer Match
Campaign #3
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RESULTS IN THE FIELD FOR
ADWORDS CUSTOMER MATCH
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Similar to Custom Audiences or Tailored Audiences