Moldova ICT Sector Attractiveness

WORKING DRAFT
Last Modified 02.06.2011 00:23:28 GTB Standard Time
Printed 26.05.2011 14:39:44 GTB Standard Time

Why is the Moldovan ICT
Sector Attractive for your
investment?

Document type
Government of Moldova
Date
February 2012

CONFIDENTIAL AND PROPRIETARY
Any use of this material without specific permission from State Chancellery ofis strictly prohibitedprohibited
of McKinsey & Company Moldova is strictly

TRACKER
Where is Moldova?
Unit of measure
Moldova is a bridge between the EU markets An open economy with on-going negotiations
and the growing CIS markets for EU integration
Title
Unit of measure Open economy

▪ Moldova is the only country with:

Working Draft - Last Modified 02.06.2011 00:23:28 26.05.2011 14:39:44
– EU autonomous trade agreements
– CIS countries free trade agreements

▪ International Centre for Settlement of Investment
Disputes (ICSID) member

▪ World Trade Organisation (WTO) member since

Printed
2001

EU integration

▪ 52% of trade with the EU
Population 3.6 million
▪ No visa requirements for EU nationals and other
Time zone GMT+2 70 countries

Average monthly wage EUR 215 ▪ Ongoing negotiations on EU-Moldova
Association Agreement and Deep and
Multilingual population 70% Comprehensive Free Trade Agreement
1 Footnote (DCFTA)
SOURCE: Source | 2

TRACKER
Why is Moldova an attractive destination for Ubisoft?
Unit of measure
Lowest wages in Europe for Competitive Incentives
1 qualified, multilingual
Title
European workforce
Unit of measure
2 Package

▪ High education level (80% attain ▪ Most attractive Fiscal Regime in
secondary education, 38% Eastern Europe:

pursue higher education), strong - 12% corporate income tax
technical education - Personal and Social fund
▪ 70% of population is multilingual incentives for IT specialists
(Romanian, Russian, English, ▪ Extensive network of double
French, Italian, German) taxation treaties

Printed
Excellent infrastructure and Access to EU and CIS growth
3 tech savvy population
4 markets (500m + 275m = 775m
potential customers)

▪ One of the highest internet ▪ Moldova – trade agreements
speeds in the world with the EU and CIS countries
▪ Free Wi-fi in many public ▪ Cultural affinities with both
spaces: parks, airport, univ Western Europe and CIS
▪ IT Park being developed ▪ By plane: <3 hours to Paris; <1
▪ First Data Center under hour to Bucharest and Kiev 2
construction hours to Moscow.

1 Footnote currently 9 Free Economic Zones
There are

SOURCE: Source | 3

, TRACKER

We are here to assist you at the highest possible level of leadership
Unit of measure
Successful investors in Moldova willing to share their
Foreign Direct Investment Attraction Team
experience
Title
Full-time Foreign Directmeasure Attraction Team
Unit of Investment Financial Institutions

Doina Cebotari

Advisor to Prime-Minister, Team Leader
doina.cebotari@gov.md
+373.798.487.09
Diana Gudumac ICT
Consultant
diana.gudumac@gov.md
+373.690.590.90

Printed
Ludmila Hanganu
Consultant
ludmila.hanganu@gov.md
+373.604.881.77 Industry
Leadership team

Vladimir Filat
Prime Minister of the Republic of Moldova

Valeriu Lazar
Deputy Prime Minister
Minister of Economy of the Republic of
Moldova
1 Footnote

SOURCE: Source | 4

Printed
| 5
Unit of measure
Title
ATIC
Unit of measure

SOURCE: Source
TRACKER

1 Footnote

Printed
|
Unit of measure
Title
AGENDA
Unit of measure

SOURCE: Source
TRACKER

1 Footnote

TRACKER

VISION
Unit of measure

Title
Unit of measure

Information and
Communication
Technologies are the

Printed
driver of economic
growth, through
productivity
enhancement, improved
government service and
transparency.
1 Footnote

SOURCE: Source |

TRACKER

MISSION
Unit of measure AND VALUES
Title
Unit of measure

Our mission is to ensure sustainable growth for the
information technologies and communications sector through
policy development.

Printed
We create business opportunities and encourage investment
by promoting free market and liberalization policies.

Transparency and efficiency are core values we believe are
fundamental for an effective government, responsible
businesses, and an active and involved civil society.
1 Footnote

SOURCE: Source |

TRACKER

Targeted Growth for 2014
2014
Unit of measure

Title
Unit of measure

Indicator Current Level Target 2014

Landline telephony
33 35%
penetration
Mobile telephony

Printed
93% 100%
penetration
Broadband Internet
10% 23%
penetration
Total sales of ICT sector
€ 400 million € 500 million

ICT products and
€ 100 million € 180 million
services exports
1 Footnote

SOURCE: Source |

TRACKER
Access to modern technology has approaching rapidly EU levels
Unit of measure

Title
Unit of measure

EU average – 24%

Printed
1 Footnote

Source: NRAECIT
SOURCE: Source |

TRACKER

Mobile Telephony
Unit of measure is driving the progress
Title
Unit of measure
but penetration still well below potential
70% fixed | 120% mobile]

Printed
1 Footnote

Source: NRAECIT
SOURCE: Source |

TRACKER
We are getting ready for…
Unit of measure

Title
Unit of measure

85% households – landline telephony services

80% families – at least one mobile phone

Printed
42% inhabitants – use PCs

27% households – connected to Internet

1 Footnote

SOURCE: Source |

TRACKER

… the Internet of Things
Unit of measure

Title
Unit of measure

Printed
1 Footnote

SOURCE: Source |

TRACKER
Opportunities are Emerging
Unit of measure

Title
Unit of measure

Next Generation Network
Digital Switchover

Printed
Cloud & Data Center

Logistics & Applications Seeding & Ventures
1 Footnote

SOURCE: Source |

TRACKER

The Economics
Unit of measure of Off-shoring – 57 %
Title
Unit of measure

-57%

Printed
Total Labor Additio- Facility Telecom- Travel Cost level
costs cost nal costs muni- costs*** after
Western savings* mgmt. cation offshoring
Europe resour- costs and to
(~€3.5 ces** Moldova
million/ IT infra-
year) structure
* Offshore location with 50 developers
** Duplication of project management staff (5 people) at onshore costs
1 Footnote *** For project business requiring significant coordination

Source of the Evaluation Model: McKinsey |
SOURCE: Source

TRACKER
Policy: Education; Market; Infrastructure; Investment
Unit of measure

Title
Unit of measure

ICT Development Stimuli

ICT Strategy  Defining the place of Moldova’s ICT within the
global value chain
2011-2014  Defining the Country’s OFFER
 National ICT sector positioning and promotion
Broadband Access Infrastructure Development

Printed
Program  Development of electronic communications and
increase of their availability to final users
 Availability of terminal equipment for the access
to electronic communications network
Digital TV Strategy
 Development of electronic contents and applications
Education as the development factor
Postal Services  In order to ensure that the ICT sector has adequate
Strategy resources for development
1 Footnote  To prepare the citizens for e-Government
SOURCE: Source |

TRACKER

Ambitious e-Transformation Objectives
Unit of measure

Title
Unit of measure
 By 2020 all public services shall have their
electronic counterparts.

o 10 new electronic services implemented and
launched every year;
o 7 back office processes should be digitized every
year.

 Over 50% adoption of electronic public services.

Printed
 Existing information system rationalized and
integrated into governmental data interchange
framework.

1 Footnote

SOURCE: Source |

TRACKER

From Government Centricity
Unit of measure
to Citizen Centricity
Title
Unit of measure

Printed
1 Footnote

SOURCE: Source |

TRACKER

e-Government Center –
Unit of measure
the enabler of government transformation
Title
Unit of measure

Access strengthen citizens engagement and
trust in government
Provision respond to external pressures from

Printed
business
Awareness
respond to external pressure from
Organization citizens and/or civil society

Outcomes respond to pressures from governmental
agencies/institutions
Trust
1 Footnote

SOURCE: Source |

Moldova ICT Sector Attractiveness

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