10 Tips to lauch your business

1. ENTREPRENEURSHIP
10 TIPS TO LAUNCH YOUR BUSINESS
ADLM Consulting
Adriana De León Martínez

2. 1. PASSION
“You've got to find what you love. And that is as
true for your work as it is for your lovers. Your
work is going to fill a large part of your life, and
the only way to be truly satisfied is to do what
you believe is great work. And the only way to do
great work is to love what you do. If you haven't
found it yet, keep looking. Don't settle. As with
all matters of the heart, you'll know when you
find it. And, like any great relationship, it just
gets better and better as the years roll on. So
keep looking until you find it. Don't settle “
Steve Jobs

3. PASSION
Find a business idea that you really
love. If all goes well you will spend
many hours and years of your life
working on your business. It is very
difficult to make every effort if you
don't feel real passion for what you
do.

4. PASSION
The passion for what you do is what
will make you persevere in spite of
the obstacles and difficulties that you
find in your way. Passion will help
you never forget your goal, the
reason for your endeavor. Ilusionate
with what you do without ever losing
touch with reality.

5. 2. LOOK UP FOR INFORMATION
To undertake implies business opportunities and creating a
profitable company. Information is fundamental
The search of information on your product or service, find
out who your potential competitor is, the legal and
organizational structure of your business, costs, price sale
of the competitors, yield, the money that you will need to
survive the beginnings and any other factor tied to your
future company, will be of vital importance and will
conform your business plan. Each detail counts at the time
of deciding if you will assume or not the risk of opening
your enterprise.
Search for professional associations, economic promotion
organisms, commerce cameras, government reports,
specialized magazines, fairs, congresses, exhibitions and by
all means Internet.

6. 3. SURROUND YOURSELF BY
POSITIVE AND PROFESSIONAL
PEOPLE
You will need a professional human team, that
falls in love with your company or your idea and
that contribute to add value to your business.
(working with great people)
Not only you has the responsibility of being
creative, innovator and to sell your company, the
people who work with you will also have to
assume their share.
Hire people with whom you can work like a
team. You will arrive nowhere on your own.
Take advantage of networking

7. SURROUND YOURSELF BY
POSITIVE AND PROFESSIONAL
PEOPLE
At the time of selecting the people who will work
with you, please do consider this facts:
Competent: experience, education, knowledge
and abilities to develop the job you offer.
Potential: in order to be developed but also the
disposition to learn and to assume more
responsibilities
Alignment: fits with the culture and the human
team of the company
Commitment: has the commitment to remain in
the company for a long period of time
Salary: accepts like fair the economic
compensation and the benefits

8. 4. GOALS
While you are working on your business plan,
establish goals that you can measure from an
impartial point of view. Determine your TOP
(tasks, objectives, purposes) and quantify them.
It is not enough to have the firm idea to finish
your business plan for a deadline. Establish a
chronogram with purposes and daily tasks Vg I
will realize 20 calls to potential suppliers, I will
write the introduction of my business plan.
To establish small goals will allow you execute
them easily and you will feel that you have the
control of the situation

9. 5. RISKS
What is safe, known and repeated until the
fatigue, not always will be the most appropriate
alternative to follow.
Think different. Innovate. Assume moderate
risks. You are an entrepreneur, your idea
deserves all your effort and creativity.
Follow your intuition and use the common sense
Do not fear failure. That experience will lead you
through new paths towards success.

10. 6. ADAPTATION AND
FLEXIBILITY
Adapt youself to the changes and the unexpected
situations
Do not get stuck with your idea. Sometimes a
change is needed on the going. Recognize it in
time and determine the necessary decisions.
Re-invent yourself as many times as necessary
The markets are characterized by their
uncertainty, the clients change of preferences
faster than you can imagine and the suppliers are
not eternal
Be flexible. Think about alternative ideas. Use the
lateral thought

11. 7. BE PROACTIVE
Once your ideas are clear, your
business plan is ready and you have
decided to assume the risks that
implies your project, you do not let it
rest in the limb, ACT|||
If the delay is too long, you will only
generate doubts and fear and
perhaps your project will lay at the
botton of the drawer

12. 8. MAKE THE DIFFERENCE
Offer an extra to your potential clients.
Nobody demands you to create an
innovating company with productos or
services unknown until then, but do it in
an original way. Differentiate from others
so clients will distinguish and remember
you.
Improve the well-known. Add value. Sell
the idea that your product or service is
better and emphasize its difference

13. 9. MAKE IT SIMPLE
You do not want to include too much. Focus in
what you are really good at and in what you can
offer to your clients in a differentiated way.
Take advantage of the experience of your
competitors and if they have developed a model
that works, then make it yours and do not
change it. Leave the innovation for your
products or services
Simplify everything you can: organizational
structure, management, costs

14. 10. FINANCING
Obtaining the necessary money to at least create and
maintain your enterprise during the first year, is basic to
assure the survival of the company.
Business Angels. They are investors who support the
development of projects with very good potential. They
offer in addition advising and contacts. You must let them
know your business plan including a summary to make it
easier and interesting to read it for them. Remember that
they not only will receive your business plan and that you
will have to manage to convince them that your project
really is viable and profitable
Venture capital limited partnership. They participate
temporarily in the capital of those companies that do not
quote in stock market. Not always include startups

15. FINANCING
Capitalist partners. They can even be friends or family. It
is necessary to negotiate carefully the percentage of the
company that they will obtain in exchange of their
investment, as well as to agree their future exit of the
company.
Bank Loans . Generally banks have special loans and credit
lines for companies and entrepreneurs. To compare
different banking proposals is very useful at the time of
making the accounts of what you will pay, the interest they
charge on you and the warrant required.
Depending on the country you are, you will be able to ask
for financing at: financial consultants, retirement funds,
saving associations, foundations exempt of taxes,
suppliers, credit unions,, clients, employees

16. ENTREPRENEUR’S PROFILE
The entrepreneur is natural but one can
become an entrepreneur by learning.
Autonomy of action
Determination and perseverance
Optimism
Passion
Flexibility and adaptability
Creative and innovator

17. ENTREPRENEUR’S PROFILE
Self control
Spirit of overcoming hard times. High
motivation
Curiosity and willing to learn
Good planner
Good communication skills
Good negotiating skills
Responsible

18. CONTACT
ADLM Consulting
Adriana De León Martínez
adlmconsulting@yahoo.es