1. Value proposition
design
Denis Gillet & Adrian Holzer
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19. Customer Gains
How do cus tomers
measure success?
What expectat ions?
What delight s?
What savings?
What makes life easier?
20. Addi t io nal
Reve nue
Commu ni ty
Ch oic e
P ric e
L o c al
e xp eri e nc e
Gue s t
Damage
Tr u s t &
Safe ty
P u bli shing
Ad
Ma nagi ng
Re ser vat io n
B oo k i n g
Ea sily
21. Know
o t h er s
opi nio n
Interac t
Ask
S hyne s s
O n e voi c e
Spam
que s t io ns
Ge t
Feedbac k
23. Addi t io nal
Reve nue
Commu ni ty
Commu ni ty
mar ke t plac
e
for u nique
sp ac e
Ch oic e
P ric e
L o c al
e xp eri e nc e
Gue s t
Damage
Tr u s t &
Safe ty
P u bli shing
Ad
Ma nagi ng
Re ser vat io n
B oo k i n g
Ea sily
24. Know
o t h er s
opi nio n
Temp orary
so cial media
app
Interac t
Ask
S hyne s s
O n e voi c e
Spam
que s t io ns
Ge t
Feedbac k
26. Addi t io nal
Reve nue
Commu ni ty
Ch oic e
Commu ni ty
P ric e
mar ke t plac
e
for u nique
sp ac e
P ro f il e &
Reviews
AirB nB h os t
guara nt ee
Addre s s &
Pho to
L o c al
e xp eri e nc e
Gue s t
Damage
Tr u s t &
Safe ty
P u bli shing
Ad
Ma nagi ng
Re ser vat io n
B oo k i n g
Ea sily
27.
28. Know
o t h er s
opi nio n
Temp orary
so cial media
app
ary
emp or
T
A n o nymi ty
R at i ngs
Interac t
Ask
S hyne s s
O n e voi c e
Spam
que s t io ns
Ge t
Feedbac k
30. Addi t io nal
AirB nB T V
Commu ni ty
mar ke t plac
e
for u nique
sp ac e
P ro f il e &
Reviews
AirB nB
Mee t Ups
I nc e nt ive
p oli cy
AirB nB h os t
guara nt ee
Addre s s &
Pho to
Reve nue
Commu ni ty
Ch oic e
P ric e
L o c al
e xp eri e nc e
Gue s t
Damage
Tr u s t &
Safe ty
P u bli shing
Ad
Ma nagi ng
Re ser vat io n
B oo k i n g
Ea sily
31. Know
S h a re d
o t h er s
Me s sage s
Temp orary
so cial media
app
ary
emp or
T
opi nio n
R at i ngs
A n o nymi ty
R at i ngs
Interac t
Ask
S hyne s s
O n e voi c e
Spam
que s t io ns
Ge t
Feedbac k