Isle of Man Bay Festival Social Media Case Study

1. Social Media Campaign Case Study
Adrian Niculescu Business Development Manager @ Crystal KBC Group & Social Media Strategist @ Clubv3

2. The festival and the artists
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3. The venue: Nobles Park, Douglas, Isle of Man (British Isles)
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4. The social media campaign had three phases:
The social media campaign
for Bay Festival had
three phases:
1. Before the event
2. During the event
3. After the event and will continue
with the communication
and campaign for
Bay Festival 2011!
Channels used:
Facebook, Twitter, Youtube, MySpace
Blogs, Tumblr, Posterous, Linkedin
Press releases, Social bookmarking sites
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5. Facebook group
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6. Facebook page
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7. Twitter account

8. Blog posts on Greenfield Blogs network

9. Press releases

10. Social Bookmarking sites

11. Youtube account and videos on other channels with thousands of views

12. Artists posting live from the event to Twitter and Facebook
Curiosity Killed the Cat
DJ Ironik
The Coronas
Rick Astley Diversity
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13. Quote from www.bayfestival.im after the event
Richard Jonathan Adrian
Holmes Irving Niculescu
(Clubv3) (Organizer (Clubv3)
Bay Festival)
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14. The conclusion?
With the massive success of the recent Isle of Man Bay Festival,
organisers have confirmed it will be back in 2011.
Over 25,000 people attended the festival over the three days, with
the Sunday afternoon ‘X-Factor meets Britain’s Got Talent’ show
pulling in a capacity crowd of almost 8,000 people.
Based on police estimates, that is a bigger crowd than the one that
descended on the prom for the busiest night of the TT
entertainment.
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15. Thank you!
adrian.niculescu@kbc.ro
adrian@clubv3.com
0040744777544
http://ro.linkedin.com/in/adrianniculescu
http://www.facebook.com/adrianniculescu
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