How much sales can be increased by promoting through Social Media? Online Business Forum, Business Social Media, Iasi, 15th of June, 2010 The source of graphs is socialmediaexaminer.com.

2. www.adrianniculescu.com www.clubv3.com

3. Back to basics: the community = the essence of Web2.0
Every new social media account is ... a blank page!
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4. The benefits of social media marketing
The number-one benefit of social media marketing is gaining the
all-important eyeball.
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5. The commitment for social media marketing (hours/ week)
56% of marketers are using social media for 6 hours or more each week
and 30% for 11 or more hours weekly

6. The experience factor
Beginners - 1 hour/ week, Advanced - 10 hours/week

7. How business types vary the time commitment
16.7% of all businesses invest 10 hours per week in social media efforts

8. The age factor
The median time for all groups (except the 60- to 69-year-olds) was
10 hours per week.

9. Social media helped me to close business
73.8% of marketers
who have been using
social media for years
report it has helped
them close business

10. Generated exposure for my business
Even with a minimal
time investment, the
vast majority of marketers
(78% or higher)
indicated their
social media efforts
increased exposure
for their business.
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11. Resulted in new business partnerships
53.1% of people
who've only invested a
few months with
social media marketing
report new
partnerships were gained
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12. Commonly used social media tools
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13. Social media outsourcing
The larger the organization, the more likely outsourcing is taking
place. For example, 25.7% of large businesses and 25% of
mid-sized businesses are currently
outsourcing, compared to only 10.6% of sole proprietors.
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14. Case study
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15. Case study
Channels
Facebook
Twitter
Youtube
MySpace
Blogs
Tumblr
Posterous
Linkedin
+
Press
releases
Banners
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16. Thank you!
Q&A
adrian.niculescu@kbc.ro
adrian@clubv3.com
0040744777544
http://ro.linkedin.com/in/adrianniculescu
http://www.facebook.com/adrianniculescu
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