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Social data & privacy seminar v1.0

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Social data & privacy seminar v1.0

  1. 1. Social Data & Privacy Seminar Social data and what you can do with it. …….Or moving beyond simple social media broadcast marketing to build one-to-one relationships Alpesh Doshi (@alpeshdoshi), Fintricity #smwsocialdata
  2. 2. What is Social Data? Where does it come from? #smwsocialdata
  3. 3. Types of Social Data #smwsocialdata
  4. 4. More… Types of Social Data Demographics Age, Gender, Geography, HHI, Level of Education, List of friends, Friends of Friends Interests Profile-Based, Contextual, Demonstrated, Undeclared Actions Creating, Rating, Sending, Sharing, Uploading, Watching, and more Interaction How people interact with content and ads: Clicks, time spent, interactions, videos completed Recency and Frequency How often and when people express interests or actions Sentiment and Exposure What people say, what they read, and when and how they say and read it #smwsocialdata
  5. 5. Social Data = Big Data #smwsocialdata Data has moved from being mined over time to mined in real time
  6. 6. What can you do with Social Data You can create relationships between data…. It helps to understand customers, brands.
  7. 7. Social Data - Detail
  8. 8. Social Graphs A social graph can enable the modelling of the available data to help derive better insight and analytics
  9. 9. Interest Graphs Interest graphs can connect interests together to help understand people better • Interests can help find patterns of things people like to do, like to listen to. • Recommendations, Sentiment, • Marketing similar products and services Once you’ve’ modelled the right graphs, the opportunities to interpret data and provide far more detailed and significant insights becomes possible – especially with large data sets!
  10. 10. A view of social data and what it could do for you
  11. 11. Social Data provides business value Social Data can provide significant business value for marketing, PR, sales, distribution, product development, logistics, research, insights, • Provides the ability to smooth login process to websites, applications, social sites to tailor the experience for the individual user • Better target engagement, beyond simple messaging • Doing this breeds trust and loyalty because a customer sees that you catering for the individual needs – relevance, user experience • It helps advertisers/publishers/agencies target advertising more precisely • Need to scale and integrate social data and the process into the whole marketing mix and operating model of the enterprise • Determine more precise influence and reputation models The skills required to help do this go beyond the current ability to use a tool. It requires big data architecture and deep technology experience, data scientists, application developers together with changes our how marketing is done.
  12. 12. Thank You Alpesh Doshi (@alpeshdoshi), Fintricity M: +44 7973 822820 W: www.fintricity.com

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