Mobile Strategy & Product Dev. - iRush

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Sunday, August 8, 2010

Mobile Strategy &
Product Developemnt.
Andrew W. Donoho,
Donoho Design Group, L.L.C.
awd@DDG.com


Who Am I?

I Head a Small iPhone Development
Consulting Practice.
I also Write iPhone Code Myself.
Former Technology Strategy Analyst.
Award Winning Mac OS App & HW Dev.


The
iRush
is
almost
over.

The
iFairy
retired.

<http://www.flickr.com/photos/bronwyn_2007/>


It’s
About
the
Business.
L.Gnome <http://www.flickr.com/photos/lgnome/>


100+ Million Devices


Lester: <http://en.wikipedia.org/wiki/User:Lester>


Feb. 2010

What About Developing for:

Nokia S60?

BlackBerry?

Android?

Pré?

Market Size and Development Costs


Which One?


systems in use by Quartz and Mac OS X.

Figure 2-3 View coordinate system

Standard coordinates

(0,0)
x

y

320h x 480v
As you write your interface code, be aware of the coordinate system currently in
view object maintains its own local coordinate system. All drawing in a view occ
local coordinate system. The frame rectangle for each view, however, is specified u
of its parent view, and coordinates delivered as part of an event object are specifie
system of the enclosing window. For convenience, the UIWindow and UIView cla
to convert back and forth between the coordinate systems of different objects.

What about
Android?


Moto Droid


HTC Hero Pro 2


Moto Cliq & RIM Storm 2


Group Decision:
Market Data or
Active Workshop?


iTunes:
It’s a Channel,
Not a Marketing
Engine


You still have to
create durable
demand.


There is still lots of
money being made.


Maybe
the
iFairy
didn’t
retire.
<http://www.flickr.com/photos/bronwyn_2007/>


Workshop
Define the market and market size.
Matching the Tech. to the opportunity.
Make the platform choices to ser ve
that opportunity.
Validate your technology choice.
Go to market.


Define the Market
Want help with their Twitter stream.
They have no time. They are
over whelmed.
ch@tter (view in Feb. 2010)
70+ million Twitter users.
Strong iPhone Community.
Entrenched Competitors.

Pick The Platform
Tweetfall & Screen Real Estate
Desktop or Slate? Value prop was based
upon making Twitter stream more fun.
Always on net work. ==> iPad
In April, we hoped for 1 million iPad
users in 30 days.
(3 million in 60 days. WoW!)


Match the Technology

iPad screen ==> large visualization.
We’re just starting here.
Database ==> allows for more complex
analysis.
New algorithm’s are coming.


Validate Your Choices
Follow Lean Startup Methodologies
Implement Early, (on cardboard if you have to.)
Interviews are critical.

Standing offer to listen to your design
ideas and buy you a beer to boot.


Go To Market
MVP “whisper” campaign. (Too quiet)
PR session here are useful.
Build in techniques to directly engage
your customers.
Offer to follow our @chatter_online
Encourage folks to write a review.


What was that
about the Business?


Questions?
Contact: Andrew W. Donoho,
Donoho Design Group, L.L.C.

awd@DDG.com

+1 (512) 750-7596


Mobile Strategy & Product Dev. - iRush

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