2. HighVit Brand
• HighVit brand represents tasty and refreshing health
drinks that are enriched with close to supplemental
quantities of vitamins
• HighVit Functional drinks provide the required amounts
of specialized nutrients together with vitamins to
support 3 main functions:
– Immunity defense
– Body energy levels
– Digestive function

3. HighVit Drinks
Personality
• HighVit branded beverages are healthy alternatives for regular soft
drinks
• Drinks with no Evil! No artificial
colorings, sweeteners, preservatives, additives are allowed in the
composition.
• HighVit drinks are enhanced with functional vitamins and
supplements to support us in our today’s everyday life
• They must be fresh and aromatic with slight hints of original
ingredients.

4. Healthy Drink Market
• Convergence between dietary and soft drink markets
is the new “Megatrend” for tomorrow.
• This convergence continues to attract global beverage companies
like, Pepsico, Coca-cola, Danone and Suntory. They believe that until
2030, functional drinks will take over 80% of the whole beverage
market.
• As all the soft drinks experiences a decline through the
recession, “drinks with benefits” grew steadily from 3-4% each year
• It is increasing because of customers that are choosing to purchase
these products at the expense of carbonated
sugary drinks

6. HighVit Defence
• HighVit Vitamin & Antioxidant
DEFENCE
– Taste: Cranberry + Pomegranate + Acai
berries mixed with red and green teas
– Benefits: 100% RDA of B
vitamins, more than 175% RDA of
vitamin C and 175mg of antioxidants
polyphenols
– Function: Support immunity
system, cell development, maintenance
of the nervous
system and support blood and heart
health

7. HighVit Digest
• HighVit Vitamin & Dietary Fibers
DIGEST
– Taste: Tropical fruit juice cocktail with
a hint of a secret ingredient.
– Benefits: Source of Dietary Fibers, B
group vitamins and Vitamin C
– Function: Support digestive
system, helps to fight overweight
problems

8. HighVit Drive
• HighVit Vitamin & Natural
Caffeine DRIVE
– Taste: Citrus Cocktail from
Pomelo, Orange, Grapefruit, mandar
in and lemon juices with a hint of
Bergamot Tea
– Benefits: Source of B group vitamins
and vitamin C enhanced with
Natural Caffeine
– Function: Fight depression, enhance
mood and
energy levels

9. Technical Information
250 ml glass bottles 24 bottles per case 90 cases per pallet
• All required certificates are issued for every batch
• 18 month shelf life
• 2 different EAN 13 barcodes are issued on the bottles
and cases

10. Competitors

11. Competitive advantages
• Competitive retail price compared to other health drinks
• Clear benefits of the beverage
• Most popular tastes – Red Berries, Citrus fruit and tropical
fruit with modern trendy interpretations
• No additives, artificial stuff or any other evils.

12. Marketing Support
• From every bottle bought, we give POS materials
from our catalogue worth 10% of the total invoice.
• Informational and cheerful promotional stuff will
help to introduce the drink to its target consumer.

13. Marketing – T-shirts, Caps

14. Marketing - POS

15. Marketing – Displaying

16. Marketing – Posters, flyers

17. Target Market
• 27-35 year old health aware consumers,
who tend to choose products with health
benefits rather than fizzy drinks as their
refreshment
• Income ranged from low average to average
• Location – major cities with over 300 000
people population
• Educated, social and responsible consumers
are considered to be targeted

18. Summary
• HighVit is an innovational trendy beverage
product that is enhanced with benefits for our
everyday life.
• It has clear and straightforward message for
the consumer.
• The product is produced with highest quality
ingredients, fully certified but still fits into an
attractive price range.

19. Don’t miss the chance to try it