The website for Brooks Brothers, the company that invented the ready-to-wear concept during the Gold Rush era, is creating an online gold mine has employed website by using analytics from Adobe to increase revenue by millions of dollars by implementing a data-driven customer experience. The company’s testing and web analytics strategies with a direct feedback loop has enabled Brooks Brothers to capture and analyze online activities, and take profitable action on that information.
In this presentation, Cindy Lincks of Brooks Brothers and Aseem Chandra of Adobe (who powers Brooks Brothers’ analytics) will shared insights and strategies on how to sort through vast amounts of data to uncover hidden behavioral patterns that help to determine the best action to achieve business goals.
This presentation was presented by Aseem Chandra of Adobe and Cindy Lincks of Brooks Brothers This presentation was given at Internet Retailer Conference and Exhibition in Chicago on June 6, 2013.