With more than one in three consumers watching live sports today on a device other than a traditional television set, Super Bowl 50 is likely to see some major shifts in how consumers watch the big game, according to new analysis by Adobe Digital Index (ADI).

1. Learn more about Adobe Digital Index.
adobe.com/digitalindex
ADOBE DIGITAL INDEX METHODOLOGY:
Based on analysis of aggregated and anonymous data. 10million + Social engagements (mentions, page likes, followers)
captured from January – May 2015 from blogs, Facebook, G+, Reddit, Twitter, Dailymotion, Flickr, Instagram, Tumblr, VK,
Disqus, Foursquare, Metacafe, WordPress, and YouTube. Social buzz is publically available and based off of aggregate total.
Video viewing methodology 36 billion TV everywhere authentications. Survey Methodology: We talked to 400 + US con-
sumers who have viewed a live sporting event in the last year about their thoughts on the Super Bowl. Millennial (18-34),
Gen X (35-49), Baby Boomer (50+).
Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United
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© 2016 Adobe Systems Incorporated. All rights reserved.
Get your foam fingers and finger foods ready.
plan on buying chips.75%59%plan on buying pizza.63%
34% 32%
of women plan on
buying decor.
of men plan on buying
a TV.
plan on buying
buffalo wings.
Super Bowl ads score big on social media.
Football isn’t the only thing to get excited about. During the Super Bowl, companies
always show their best commercials to get people talking about their brand.
In 2015, Super Bowl advertisers earned
5x more social buzz than those who
didn’t advertise.
5x
25 days after the game.
“People talk about top
Super Bowl ads on social
media for an average of
87%
2x more than the World Series, and
2.5x more than the Rio Olympics.
Plan on watching
Super Bowl 50
NFL NBA MLB NCAAF
100%
80%
60%
40%
20%
0%
MILLENNIAL GEN X BABY BOOMER
Sport leagues watched most frequently
by generation.
No matter the device or generation, the NFL is the favorite major sports league.
The NFL’s number one fans.
3.5X
Mobile devices have changed the way fans view sports.
Millennials cheer for their teams, at home or away.
7%
3%
37%
28%
26%
VERY UNLIKELY
VERY LIKELY
LIKELY
NEUTRAL
UNLIKELY
for special sporting events like the Super
Bowl were from mobile devices.
plan to view at least part of the Super
Bowl on smartphones or tablets than
those 35+.
Millennials planning on downloading
app for sports viewing.
MORE MILLENNIALSVIDEO STARTS1/3
2015
50%
1/3
Wear your favorite jersey. Watch on your favorite device.
We can’t get enough of our favorite sports. Consumers are watching on
more devices than ever, including mobile, PC’s, and game consoles.
watch live sports on something other
than traditional TV.
OF MILLENNIALS
80% INCREASE
OF CONSUMERS
of watching sports on TV Everywhere
year-over-year.
watch live sports on smart TV’s, mobile
devices, PC’s, and game consoles.
THE DIGITAL PLAYING
FIELD IS CHANGING.
Super Bowl 50 is almost here. Take a look at some exciting trends
surrounding the big game, brought to life by Adobe Digital Index.
@adobeindex