2. SUNSILK
• Targeting – GCC
• Campaign objective:
- awareness
- drive traffic to their FB page
• Performance of campaign:
- average time spent by user was FFV demo
more than 45 Sec, which shows http://cdn2.fireflyvideo.com/creative/FFV94/Toolbar_V3/Sunsilk_march/v2/index.html
the high user’s interest in the
advertisement and the brand
WWW.FIREFLYVIDEO.COM PAGE 2
3. ETIHAD AIRWAYS
• Global campaign targeting US &
UK
• Campaign objective:
- brand awareness
- conversions
• Performance of campaign: FFV demo
- achieved CTR of 9%
http://cdn2.fireflyvideo.com/creative/etihad/us/v1/index.html
WWW.FIREFLYVIDEO.COM PAGE 3
4. ACERO PURO
• Campaign targeting Spain
• Campaign objective:
- awareness for film release
• Performance of campaign:
- 100% video retain rate was 50%+
indicating a very high level of FFV demo
http://cdn2.fireflyvideo.com/creative/FFV94/Toolbar_V3/ACERO_PURO/v2/index.html
interest in users
- average click-through rate was
19.93%
WWW.FIREFLYVIDEO.COM PAGE 4
5. ADDRESS HOTEL
• Targeting – UK China and India
• Campaign objective:
- to create awareness about the
amenities of their hotel
• Performance of campaign:
http://cdn2.fireflyvideo.com/creative/FFV94/TheAddress/v5/index1.html
- the average CTR of the
campaign was around 5.68%
WWW.FIREFLYVIDEO.COM PAGE 5
6. SONY PS VITA
• Campaign targeting – UAE,
Lebanon, Qatar & Kuwait
• Campaign objective:
- to create awareness about the
new PS Vita among Gamers
• Performance of campaign:
- maximum Number of
engagements served to Gaming FFV demo
http://cdn2.fireflyvideo.com/creative/FFV94/Toolbar_V3/psVita/v2/index.html
Enthusiasts with an average CTR
of 4% which shows that the
Advertisement was served to the
right audience
WWW.FIREFLYVIDEO.COM PAGE 6
