Pascal Zähner, managing director EMEA, Exponential presentation from Tribal Fusion's Big Digital Landscape Event in Dubai, May 2012

1. Pascal Zähner
Managing Director, EMEA
www.exponential.com
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2. display advertising provider
www.exponential.com
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3. www.exponential.com
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4. brand engagement platform
www.exponential.com
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5. www.exponential.com
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6. in-stream video advertising
www.exponential.com
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7. www.exponential.com
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8. Exponential is…
A leading global provider of
advertising intelligence and
end-to-end digital media
solutions to brand advertisers.
Advertising Intelligence 8

9. Data and technology
Our e-X Advertising Intelligence Platform combines world-class data
and technology to help brands find and reach their prospective
customers and connect with them using highly engaging creative
advertising formats that are delivered across display, video and
mobile, on a global scale.
Advertising Intelligence 9

10. Audience Engagement
Our audience engagement divisions include:
•Tribal Fusion display advertising provider
•Firefly Video brand engagement platform
•AdoTube in-stream video advertising specialist
•AppSnack in-app mobile advertising provider
Advertising Intelligence 10

11. Global scale
Exponential Inc. is headquartered in Emeryville, California since its
foundation in 2001, and with its 800 employees offers solutions in
more than 25 countries worldwide on 6 continents.
Advertising Intelligence 11

12. Where are we coming from?

13. Where is Exponential today?

14. CAMPAIGN SHOWCASE
FROM AROUND THE WORLD
Deepali Rao
Senior Business Director, Tribal Fusion UAE
Advertising Intelligence 14

15. Firefly Video
• WORLD-CLASS TARGETING: Powered
by one of the world’s largest ad
networks to target precisely the right
audiences, at scale
• GUARANTEED ENGAGEMENT: User-
initiated format and CPE pricing
means you only pay for your
audiences’ active attention
• UNLIMITED INTERACTIVITY: Push
multiple calls to action, including
product information, social
engagement, and in-unit conversion
Advertising Intelligence 15

16. •Country
- US
•Campaign objective
- promote Facebook page
•Campaign performance
- high user interest
- average time spent by user
+45 seconds
Advertising Intelligence 16

17. • Countries
- US & UK
• Campaign objective:
- brand awareness
- conversions
• Campaign performance:
- achieved 9% CTR
Advertising Intelligence 17

18. • Country
- Spain
• Campaign objective:
- awareness for film release
• Performance of campaign:
- high user interest
100% video view = +50%
- average CTR 19.93%
Advertising Intelligence 18

19. • Country
• Campaign objective:
- create awareness of hotel
amenities
• Performance of campaign:
- 100% video views = +38%
- CTR 5.58%
Advertising Intelligence 19

20. • Country
• Campaign objective:
- create awareness about the
new PS Vita amongst gamers
• Performance of campaign:
- Max number of engagements
from Gaming Channel with
average CTR of 4%
Advertising Intelligence 20