Know the important points to be a success in internet marketing and e-business. For more information visit us: https://www.admecindia.co.in/

1. Internet Marketing
A Presentation by: Rajesh Kumar
ADMEC MULTIMEDIA INSTITUTE
www.admecindia.co.in
@admecinstitute

2. PRACTICAL GUIDELINES TO
BRING A WEBSITE ON
TOP OF SEARCH ENGINES

4. Internet Marketing
●
Internet marketing, or online marketing, refers to advertising and
marketing efforts that use the Web and email to drive direct sales
via electronic commerce, in addition to sales leads from Web
sites or emails.
●
Internet marketing and online advertising efforts are typically
used in conjunction with traditional types of advertising such as
radio, television, newspapers and magazines.

5. 1. Web marketing includes e-commerce Web sites, affiliate marketing Web
sites, promotional or informative Web sites, online advertising on search
engines, and organic search engine results via search engine optimization
(SEO).
2. Email marketing involves both advertising and promotional marketing efforts
via e-mail messages to current and prospective customers.
3. Social media marketing involves both advertising and marketing (including
viral marketing) efforts via social networking sites like Facebook, Twitter,
YouTube and Digg.
4. Viral marketing (or viral advertising) is a marketing technique that uses pre-
existing social networking services and other technologies to produce increases
in brand awareness or to achieve other marketing objectives (such as product
sales or marketing buzz).
Specialized Areas of Internet Marketing

6. Search Engine

7. Popular Search Engines

9. Search Engine Optimization
Search engine optimization – commonly abbreviated to SEO –
is the process whereby a Web site, or more specifically a web
page or document, is constructed or amended in such a way as
to improve its placement in the search engine results pages or
SERPs.
The Four Phases of an SEO Project
●
●
●
●
Pre-site activities
On-site activities
Off-site activities
Post –site activities

11. ON PAGEOPTIMIZATION

12. OFFPAGE OPTIMIZATION

13. White Hat SEO
White Hat SEO refers to the usage of SEO strategies, techniques and tactics
that focus on a human audience opposed to search engines and completely
follows engine rules and policies. For example, a Web site that is SEO
optimized, yet focuses on relevancy and organic ranking is considered to be
optimized using White Hat SEO practices.

15. Black Hat SEO
Black Hat SEO refers to the use of aggressive SEO strategies, techniques and
tactics that focus only on search engines and not a human audience, and
usually does not obey search engines rules.

16. Page and Alexa Rank

17. SEO Tool

18. Google Analytic

19. Google Webmaster

20. Website Development

21. Content as a Weapon

22. Landing Page

23. SOCIAL MEDIA OPTIMIZATION

24. SOCIAL MEDIA MARKETING

25. Viral marketing
• Video (Documentary, Short Films, etc…
• Research-based Text Content:
• Media Coverage
• Target the appropriate audience and channels
• Create Emotional Appeal
• Do something unpredicted

26. Digital marketing

27. AdWords (PPC)

28. AdSense

29. AFFLIATED Marketing

30. Email-Marketing

31. Activities to be Done
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