"Protecting your app from bots” - Michael Paxman, Product Communications Lead at Adjust. Michael on the expo stage at OMR 2019 sharing insight into protection from bot fraud.

1. BERLIN • NEW YORK • SAN FRANCISCO • SÃO PAULO • PARIS • LONDON • MOSCOW • ISTANBUL
SEOUL • SHANGHAI • BEIJING • TOKYO • MUMBAI • SINGAPORE • TEL AVIV
Protecting Your App
From Bots

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Mobile advertising, meet cybersecurity & AI
Adjust acquires Unbotify

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Who are Unbotify?
Founded 05/2015
25 Employees
Patent pending:
Context Aware
& Replay Attacks
HQ Tel-Aviv
Unbotify’s History Accolades
Differentiate between
humans and bots,
to protect customers’
mobile apps from
abuse and fraud
Mission Statement

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ML based behavioral analysis
How does it work?
Collect Human Interaction
Extract ML Features
Anomaly Detection

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‣ Touch Trace over x/y coordinates
‣ Touch Surface Area is dot size
‣ Touch Pressure is colour coded
Touch example:

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A Much Bigger Problem
2In-App Bot
Detection
Adfraud Issue1

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In-App Bot
Detection

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Bots Lie!

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Bots Cheat!

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Bots Steal!

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Bots Steal!

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In other words…
Ad Spend
Wasted
Poor
UX
Security
Risks
Skewed
Analytics
Poor
UX

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How does Unbotify fight this?
2
Context Aware
‣ Custom User-Flow
Protection
Patent Pending
4
Device Metadata
‣ Emulation detection
‣ SDK Spoofing
‣ API Highjacking
3
Behavioral Biometrics
‣ Works from day 1
‣ Generic human-device interaction
based anomaly detection
‣ Cumulative insights from all Unbotify
datasets
Replay Attacks
‣ Recorded User + Stochastic
Noise will be detected
Patent Pending
1

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PoC available today!

15. New York
Paris
São Paulo
San Francisco
London Berlin
Istanbul
Moscow
Mumbai
Beijing
Seoul
Tokyo
Shanghai
Singapore
Tel Aviv
Michael Paxman
PRODUCT COMMUNICATIONS LEAD
michael@adjust.com
ADJUST HQ
Saarbrücker Str. 37a
10405 Berlin
Germany