[Adjust & Snapchat] How to capture meaningful attention in 3 seconds
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Learn more about the Snapchat platform, audience, and products that make it unique and the benefits the integration between Adjust and Snapchat offers. You will learn: - What the different ad formats look like - How to optimize them - How to measure their performance - How you create powerful audiences with Snapchat and Adjust See here for the video: https://www.youtube.com/watch?v=5nF4kkxc8_g
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[Adjust & Snapchat] How to capture meaningful attention in 3 seconds
- 1. The Mobile Measurement Company
- 2. The Mobile Measurement Company Your presenters Juste Rastenyte Product Marketing Manager Adjust Karlee Szeliga Snapchat Business Specialist Snap inc. Samuel Bevan Global Online Sales EMEA Snap inc.
- 3. The Mobile Measurement Company ‣ We will record the webinar ‣ You will receive the slides & recording via Email ‣ Let’s make this interactive ‣ Q&A at the end Housekeeping
- 5. The camera is the new home screen Source: Snap inc. Internal Data, as of Q1 2018
- 6. Chat Camera Discover Why people use Snapchat The best place to keep up with people you care about most The best way to capture the moment and play with AR The best stories and entertainment, made for your phone
- 7. Snapchatters are… Source: GlobalWebIndex Q2 2017 Source: Snap Inc. Internal Data as of Q1 2018 About 1 in 3 Adult Snapchatters are Parents of users are 18+80% Of users are female55% Of users are male45% 13% Dads 32% Parents 19% Moms
- 8. 63%30%28%24%22%70%46%37%33%27% Reach an audience you can’t find anywhere else Base: US Snapchatters aged 13+ Source: Custom App Annie analysis commissioned by Snap Inc. Weekly exclusive reach is based on the weekly overlap of active users on Snapchat and competitor app; calculation equals (1-Overlap Penetration); App Annie weights iOS and Android data in their sample to reflect the general population of the market; Figures calculated for Q1 and Q2 2017 % of Snapchatters who do not use other platform in any given month or week Weekly Reach Monthly Reach % of Snapchatters who use Snapchat and also use other platform in any given month or week
- 9. Manage campaigns easily with Ads Manager
- 10. Snap AdsCompetitors A Superior Ad Unit
- 11. Understand your value proposition Snapchat empowers user choice Make it simple to choose YOU Content Is Opt-to-View 11
- 12. 1. Build top snaps for 5 secs or less
- 13. Original Make the First 2s count airbnb Latest Unforgettable trips start with us BOOK NOW INSTALL NOW airbnb Unforgettable Trips INSTALL NOW Ad airbnb Unforgettable Trips INSTALL NOW Ad
- 14. 2. Keep your objective in mind
- 15. What’s your objective App Install Deep Linking
- 16. Visually demo value prop Strong CTA from opening frame App install goal Drag and drop image here Show App UX Strong VO CTA Gametime Last-Minute Tickets INSTALL NOW Ad
- 17. Full screen canvas for direct response Video Still Animation Ad Aaptiv #1 Audio Fitness App INSTALL NOW Ad Postmates Chicago, we get it. INSTALL NOW Ad Acorns Invest Today!
- 18. 3. Keep it Simple - Framing & Messaging
- 19. The Frame TVC Snap Ad Draft Kings The Game of Games INSTALL NOW Ad
- 20. Clear Messaging Before Recommended Design Home Style rooms with #1 Home Decor App MORE Ad Design Home Style rooms with #1 Home Decor App MORE Ad
- 21. 4. Purposeful Sound and Design
- 22. Sound Off Sound On Fender Fender Bluetooth Speakers MORE Ad Fender Fender Bluetooth Speakers Ad Importance of Sound
- 23. Highlight the CTA Tapsports Baseball ‘16 INSTALL NOW Ad Shoedazzle Buy now! BUY NOW Ad
- 24. Create ads in Snap Publisher…
- 25. The Mobile Measurement Company 25 25,000+ Apps 1,000+ Partners User level data Ad interactions Attribution Analytics Engagement Fraud Prevention We enable you to measure, analyse and protect all of your marketing data in one unified platform
- 26. The Mobile Measurement Company Combining two forces 26 +
- 27. The Mobile Measurement Company 27 ‣ Fully automated ‣ Cost Data reporting ‣ Audience syncing Deep integration
- 28. The Mobile Measurement Company Be aware 28 Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 % Retained Churned users Retained users Potential retention rate Opportunity Designated users that will leave if you do nothing
- 29. The Mobile Measurement Company 29 of marketers prioritise precision targeting campaigns for 201862%
- 30. The Mobile Measurement Company 30 Reaching the right users to boost those KPIs
- 31. The Mobile Measurement Company 31 All users who saw your app Acquiring new users
- 32. The Mobile Measurement Company 32 Now It’s Up to You Cross Promo Retargeting Push campaigns Lookalikes
- 33. The Mobile Measurement Company Boosting User Acquisition with Snapchat Meetic Group 33 of the CPA compared to other social media channels. ROI increase since the launch of the campaign. Acquisition channel overall in the past two months. -70% > 50% #2
- 34. The Mobile Measurement Company Thank You! 34