The document contains a table showing the net present values of a project under different scenarios and cost of capital rates. The most important conversation would be with the finance people to discuss the projected cost of capital and determine which scenario's NPV is positive and most favorable for the project. This conversation is important to understand the project's financial viability before proceeding further.

1. Using the table below to answer the questions.
Part 1 of 2. In a couple of sentences explain what is the most important conversation you need to
have before proceeding with this project?
Part 2 of 2. Would this conversation be with the finance people or the marketing people?
Table of Net Present Values given different Scenarios:
Different Scenarios
Project cost of capital
6% 8% 10%
Ability to cross sale existing customers Yes $ 2,000,000 $ 1,250,000 $ 100,000
Ability to cross sale existing customers No $ 1,000,000 $ 500,000 $ (500,000)