Website designers and developers do not develop websites keeping in view the SEO of website. They just care about the functionality. But a great product without marketing is useless. I created this presentation to educate the developers and designers about basic SEO elements they should consider while creating a new website. If some things can be taken care of at initial stages then it can result in greater overall success later. Hope others will find it useful too.

1. SEO Basics
for Web Developers

2. The Basics
• What is a Search Engine?
• What is online advertisement, internet
marketing, online marketing or e-marketing?

3. Is there any Relationship between SEO,
Programming and Website Development?

4. Anybody Can’t be a SEO
Skills Required to be a Successful SEO
(Search Engine Optimizer)
http://j.mp/successful-SEO

5. You Cannot Learn SEO in a Day
SEO can be quite overwhelming if you try to take the whole
of it in a single bite.

6. SEO stands for Search Engine Optimization

7. SEO Definition
Old School of Thought New School of Thought
• SEO is the process of getting
your content to display near
the top of appropriate search
results.
• It is the process of getting traffic
from the “free,” “organic,”
“editorial” or “natural” listings
on search engines.
• All major search engines such as
Google, Yahoo and Bing have
such results, where web pages
and other content such as videos
or local listings are shown and
ranked based on what the search
engine considers most relevant
to users.
Source: Search Engine Land

8. Remember: SEO is not
• Black magic
• Silver bullets
• Rocket science

9. SEO is
= great content
+ good structure
+ quality links

10. Commonly used SEO Terminologies - I
• Keywords: Keywords and keyword phrases are the words
used to describe a site’s or a Web page’s theme. These words
are important in search engine optimization.
• Title Tag: These tags are basically HTML tags that are
located at the top of Web pages. The tags are used to define
the text that will be used as the title in all the search listings
on the World Wide Web.
• Meta Tags: Meta tags are basically HTML tags that are used
for the storage of information related to Web pages.
• Traffic: Web traffic is the number of visitors on a website.
• Anchor Texts: Anchor texts are the visible texts that are
hyperlinked and that allow you to move to other Web pages in
a website by clicking on them.
Source: SEO Glossary

11. CommonlyusedSEOTerminologies-II
•Search Results Page
(SERP)
•Organic Search
Results
•Paid or PPC or
Sponsored Results
•Knowledge Graph

12. How to carryout SEO?
• Keyword Research: Find Keywords
▫ Which have good search volume
▫ Have less competition
▫ Are relevant to the content on page
▫ Know the intention behind search
• Keyword Research Tools
▫ Google AdWords Keyword Tool, traffic
estimator, Webmaster Tools; Google Suggest and Google
Trends
▫ Wordtracker
▫ Bing Keyword Research Tool
▫ SEMRush
▫ Keyword Discovery

13. How to carryout SEO?
• On-page Optimization
▫ It refers to factors that have an effect on your Web site
or Web page listing in natural search results. These
factors are controlled by you or by coding on your
page.
• Commonly used on-page optimization factors
▫ Site Architecture and Design
▫ Title tag
▫ URL Structure
▫ Content of page
▫ Image Alt Text
▫ Sitemaps
• Latest in the line are Rich Snippets.

14. How to carryout SEO?
Anatomy of Perfectly
Optimized Page

15. How to carryout SEO?
• Off-page Optimization
▫ Off-page optimization refers to factors that have
an effect on your Web site or Web page listing in
natural search results. These factors are off-site in
that they are not controlled by you or the coding
on your page.

16. How to carryout SEO?
Link Building Activities
Local & business listing
Directory Submission
Social Bookmarking
Classified Ads
Search Engine
More Link Building Activities
Article Submission
Press Release Submission
File Sharing
Image Sharing
Blog Creation
Social Media
Some Link Building Techniques