Analyzing Nike's products and promotional strategies. The presentation can be viewed with audio on Youtube. https://www.youtube.com/watch?v=vKVO8P7x7Bc

2. Introduction

3. • Founded in 1965 by Philip Knight
• Originally known as Blue Ribbon Sports
• Became Nike in 1971
• Shoes designed by and for athletes
• Pyramid of Influence
• Cult following in USA
• Marketing Campaigns with Athletes

4. “To bring inspiration and innovation
to every athlete* in the world.”
– Bill Bowerman
(co-founder of Nike)
MISSION STATEMENT

5. TARGET MARKET
• Footwear
• Apparel
• Equipment
• Accessories
• Services
• Basketball
• Running
• Football
• Women’s Fitness
• Men’s Training

6. In Today’s World…
Market Share Globally Market Share in the United States

7. How does nike achieve
these numbers ?

8. Holistic
Marketing
Approach
Focus on Quality
Performance
Advertising
Delivering Value

9. What sets them apart?

10. Delivering Quality

11. Using Innovation and
Technology to produce
• Shoes
• Accessories
• Workout Essentials

12. • Clothing

13. Promotions
&
Programs

14. • TV commercials
• Celebrity endorsement
• Print advertisements
• Strong social media
• Nike+ Immersive
events
LeBron James

15. Acquired
Umbro in
2007 and went
on to make a
big name in
football.

16. Changed
the way
golfer’s
dress.

17. THE
FIVE
HOUR
NIKE
COMMERCIAL

18. THE LIVESTRONG CAMPAIGN
• Teamed up with Lance Armstrong
• Message of Survival

19. SUMMARY

20. THE
END

21. DISCLAIMER
This presentation has been created
by Mr. Aditya Ratnaparkhi ,Manipal University Jaipur,
during a Marketing Management internship under
Prof. Sameer Mathur, IIM Lucknow.