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Understanding how a product is distributed enables customers to learn how to obtain the product.
Marketers look to create channels of distribution that reach the targeted customer in the most
efficient manner. Select a company and product that you regularly use, and describe the main
distribution channel that the company uses to distribute the product. Why do you believe that the
company has selected to use this distribution channel?

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Understanding how a product is distributed enables customers.pdf

  • 1. Understanding how a product is distributed enables customers to learn how to obtain the product. Marketers look to create channels of distribution that reach the targeted customer in the most efficient manner. Select a company and product that you regularly use, and describe the main distribution channel that the company uses to distribute the product. Why do you believe that the company has selected to use this distribution channel?