An Explanation of EdgeRank Algorithm for Social Media Enthusiasts.

1. Facebook – An Indepth Study

2. https://www.Facebook.com/adityabhushan Aditya Bhushan Dwivedi

3. https://www.Facebook.com/adityabhushan Aditya Bhushan Dwivedi

4.  While we see organic SEO Traffic from Google
contributing around 40-50% of the total traffic
followed by Direct Traffic.
 Facebook brings a little less than 10% of the
total traffic to websites (May vary for
Individual Websites as It is an average of over
200k websites).

5. Answer: On an Average 12% of the people online at
the time of Posting.
Then it Increases based on the Interaction on that
Update.
https://www.Facebook.com/adityabhushan Aditya Bhushan Dwivedi

6. I have 1000 friends, and out of them only 300
are online at the time I post an Update, so it
will be visible to only (300/100)*12 = 36
friends!!
https://www.Facebook.com/adityabhushan Aditya Bhushan Dwivedi

7.  How do I Ensure My Posts (Status Updates)
get Maximum Visibility.
 Why should My Post Get Maximum
Likes/Comments/Shares.
 How do I make my Post Appear in the News
Feed of Maximum Friends/Fans.
https://www.Facebook.com/adityabhushan Aditya Bhushan Dwivedi

8. • How often do You/Your Page Interacts
Affinity with the Friend/Fan.
• Content – Photo > Video/Link > Text
Weight • Interaction – Share > Comment > Like
• How Long ago the Edge was Created.
Decay
https://www.Facebook.com/adityabhushan Aditya Bhushan Dwivedi

9. ∑uewede
ue – Affinity Score between user and Edge
Creator
we – Weight For this Edge
de – Time Decay factor between how long ago
the edge was created
https://www.Facebook.com/adityabhushan Aditya Bhushan Dwivedi

10. each status on your News Feed, rather than
LIKE. The more people we interact with,
Higher will be our reach.
Interacting with other pages is futile as they
Don’t have a News Feed.
https://www.Facebook.com/adityabhushan Aditya Bhushan Dwivedi

11. Instead of Text, Links. For this, you can share
pictures with links in the text part.
For Individuals – Posting the picture of a quote
is more engaging as compared to the same
Quote updated as text.
https://www.Facebook.com/adityabhushan Aditya Bhushan Dwivedi

12. Unfortunately we do not have much say when
it comes to Decay Factor apart from
https://www.Facebook.com/adityabhushan Aditya Bhushan Dwivedi

13. Working on these steps religiously will help you
gain more engagement and also interaction in
your updates and will be of immense help to
you as an Individual/Brand.
It has helped me Immensely in the Past. And
these would help you as well.
Data Source: http://www.shareaholic.com/
https://www.Facebook.com/adityabhushan Aditya Bhushan Dwivedi

14. https://www.Facebook.com/adityabhushan Aditya Bhushan Dwivedi