.

1. MADISON
WORLD
Aditya Ghanekar
Dr.Abhishek Dadoo
Ekta kulkarni
Linh
Mahalaxmi BV
Prashanth
Yoshit Patel

2. Madison World is a 23-year old diversified communication group
Operates in India, Thailand and Sri Lanka
23 units across 10 specialized functions of advertising, business
analytics, out-of home, PR, Rural ,Retail, Entertainment , Mobile
and sports.
Gross billing of approx GBP 400 million.
Employs approx 1000 communication professionals.

4. •Business to business Marketing
•Marketing at a International Level
 Adapting to a different environment
 Market Segmentation
 Marketing Mix
 Distribution Channels/Market Entry Options
 Targeting
 Positioning Strategy

5. Changes in the wider macro-environment may not be as
close to the marketing firm’s day-to-day operations, but
they are just as important. The main factors making up
these wider macro-environmental forces fall into four
groups. (PEST)
•Political and legal factors
•Economic factors
•Social and cultural factors
•Technological factors

6. Clustering

8. Positioning market
•Customer focus
•Market Choice
•Value proposition
•Key Relationships

9. • Hiring and nurturing the best talent and constantly
challenging them intellectually.
• Constantly challenging our existing ways, thoughts,
processes and systems and developing radical new ways,
tools, processes and systems that show the way.
•Leading the media industry; showing to clients the
importance of media in achieving their corporate goals and
sensitizing media owners to advertisers' concerns and goals

10. Airtel Asian paints
Levis Blue star
Marico Britannia
McDonald’s Cadbury
Procter & Gamble ITC
Tata Tea
TATA AIG
The Godrej Group
TVS

11. • Car Firing (one day prior)
– The Red Bull Team & David
fired up the Red Bull F1
car for the very first time in the
presence of media
– David then took questions
on the car, the scheduled
F1 showcase run and other
questions

12. •As long as marketers need ideas to build their
brands ,they’re going to need “ADVERTISING
AGENCIES” Most admired global leader in the ad
industry .
• Creating unique high-quality promotions for
costumers driven by highly motivated employees
and supported by best- in-class processes and
continued innovations.
• To be responsible towards its society.