Digital textile printing industry is currently at a tipping point
Companies with Entry Level printers are investing in Production Level Printers. Composite mills budgeting for DTP in next F.Y
(Around 30 machines – Reggiani, MS JP5 Evo, MS JP6, MS JP7, VEGA Kyocera)
Pricing will depend on policies by companies
New companies entering India – Solunaris, Dystar
Local Dye/pigment manufacturers in various stages of developments for inks.
We feel that ink prices will be stable in this year owing to increase is cost of raw materials & labour.
Additionally continuous development of the printing machines leads to ink companies investing in R & D to manufacture inks which are compatible with the printing speeds.
All these factors However we will always see a range of ink products depending on the budget of the end user as we see in all technologies across industries. We at Inkjet Forum India feel that the price of inks should not be the real motivator for growth of the Digital Textile Printing Industry.
Tier II & III cities in India are showing interest in modern designs and purchasing power has increased with favourable demographics.
Perfect vehicle for small /mid sized companies to capitalise on flexibility and adopt speed of change.
Overall product cost is still lower compared to USA or Europe in India (Production + Stitching + Packaging).
Trained manpower and support
Costing in printing houses
Low technical knowhow
Skipping of processes
Pigment based Inkjet technology
Availability of pre-treated media.
Experience of fabric preparation to make best use of digital printing technology
Maintenance of machines
Users need education/training
Needs more machines supporting pigment/Currently all leading technology suppliers providing Digital Printers with reactive dye ink.
Many local brands not established, hence majority of the digital printing houses providing brands in Europe/America printed fabrics/ready to retail products based on their designs and pricing.
Investments and learning skills are required.
Cost issue – understanding of DTP cost model Production + Maintenance/Marketing Strategy
Training & Education of Owners / Manpower / Operators / Marketing Team / Designers.
Confidence in Technology - Investment by Technology suppliers required in providing local technical/application support.
Availability of pre-treated media / Experience of fabric preparation to make best use of digital printing technology
Many local brands not established, hence majority of the digital printing houses providing brands in Europe/America printed fabrics/ready to retail products based on their designs and pricing.
Investments and learning skills are required.
The resistance from the Indian market is due to the lack of knowledge and know how of colour matching.
Many local brands not established, hence majority of the digital printing houses providing brands in Europe/America printed fabrics/ready to retail products based on their designs and pricing.
Another market segment which India can exploit is combining local traditional textile art with digital textile printing providing exclusive, luxury products.
Needs more machines supporting pigment/Currently all leading conventional technology suppliers providing Digital Printers with reactive dye ink.
The resistance from the Indian market is due to the lack of knowledge and know how of colour matching.
Many local brands not established, hence majority of the digital printing houses providing brands in Europe/America printed fabrics/ready to retail products based on their designs and pricing.
Another market segment which India can exploit is combining local traditional textile art with digital textile printing providing exclusive, luxury products.
Needs more machines supporting pigment/Currently all leading conventional technology suppliers providing Digital Printers with reactive dye ink.