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Leading the industry
towards Innovation in Inkjet
2013 - 14
Contents
Digital Marketing Platforms Supported
 Facebook
 Twitter
 Linkedin
 Wordpress – Blog
 Youtube
About Inkjet Forum India
2© Inkjet India Workshop 2013 / Aditya Chandavarkar02/08/2013
3© Inkjet Forum India 2014
Experts suggest that Facebook is one of the
most actively used Social Platforms for Digital
Marketing!
Image Courtesy: We Are Social
4© Inkjet Forum India 2014
What we do :-
 Content promotion on Inkjet Forum India
Facebook page.
 Generating updates along with image/text
provided by client.
 Answering technical queries to comments on
various posts.
 Promotion of latest company developments with
posts in regular intervals.
 Highlighting a milestone achieved/product
launched and making sure it reaches out to
maximum number of people.
5© Inkjet Forum India 2014
Optional Services at Additional cost :-
 Boosting a post that informs your audience about
your participation in an event/exhibition etc. with a
higher budget for extensive reach.
 Developing and maintaining exclusive Facebook page
6© Inkjet Forum India 2014
Reaching out to the audience with concise content.
7© Inkjet Forum India 2014
A Performance Report generated by Facebook of the
previously mentioned advertisement.
8© Inkjet Forum India 2014
9© Inkjet Forum India 2014
Twitter has proved to be the
2nd best platform for
networking with like-
minded professionals.
Image Courtesy: LinchPin SEO
10© Inkjet Forum India 2014
What we do :-
 Promotion on Inkjet Forum India twitter handle
@inkjet_india
 Generate posts in 140 characters with relevant
hashtags for faster reach.
 Retweets and mentions of people/companies
related to your field.
 Teaser posts before a product launch.
 Surveys (if required)
11© Inkjet Forum India 2014
12© Inkjet Forum India 2014
LinkedIn is one of the older social networks, surviving
changes in technology, a tough demographic and a number of
challengers along the way.
Image Courtesy:
www.nextbigwhat.com
13© Inkjet Forum India 2014
What we do :-
 Content promotion on following LinkedIn
platforms:
- Inkjet Forum India company page
- Inkjet Forum India Group
- Relevant Industry Groups
 Generating updates along with image/text
provided by client.
 Answering technical queries to comments on
various posts.
 Promotion of latest company developments with
posts in regular intervals.
 Highlighting a milestone achieved/product
launched and making sure it reaches out to
maximum number of people.
14© Inkjet Forum India 2014
Optional Services at additional cost
 Boosting a post that informs your audience about your participation
participation in an event/exhibition etc. with a higher budget for
for extensive reach.
 Developing and maintaining exclusive LinkedIn company page &
group
15© Inkjet Forum India 2014
According to W3Techs, almost 55% of the 1 million most
visited websites that are run on a content management
system (CMS) are run on WordPress.
Image Courtesy: www.wp.smashingmagazine.com
16© Inkjet Forum India 2014
What we do :-
 Publishing company updates/product
launches/press releases on our blog.
 Promotion of the said post on our Digital
Marketing platforms.
17© Inkjet Forum India 2014
18© Inkjet Forum India 2014
YouTube stands 4th
with regards to being
one of the best
websites for
promotion of posts as
well as relevant
videos!
Image Courtesy: www.business2community.com
19© Inkjet Forum India 2014
What we do :-
 Uploading videos and promoting the same on
other Digital Marketing platforms.
20© Inkjet Forum India 2014
2118/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar
What we do ?
• A fresh initiative in the area of Inkjet printing
technology established in 2010:
 Conferences
 Training & Workshops
 Market Research
 Consulting
• 21
2218/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar
Who are we ?
 Our core team has comprehensive knowledge of
conventional & inkjet printing technology with a
combined experience of more than 2 decades.
 More than 15 years of experience in organizing
conferences.
 Indepth understanding of current and future printing
market trends.
 Academic & Business Network all over Asia.
22
2318/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar
Core Team
23
Mr Aditya Chandavarkar
Founder & CEO
Ms Divya Vinekar
Marketing Assistant
Executive Advisory Panel
left to right (Mr Stewart Partridge, Mr Gajanan Chandavarkar, Mr James Gill,
Mr Steve Smith, Prof. Dr Marc Van Parys)
2418/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar
Focus Areas
 Digital Textile Printing.
 Industrial Inkjet Inkjet Printing.
 Innovative Inkjet Applications.
 Inkjet Printing Inks
24
2518/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar
Objective
• The main objectives of Inkjet Forum India are to
assist the inkjet printing industry to:
 Keep updated with technological developments
 Understand the various applications & their requirements
 Understand market trends.
25
2618/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar 26
Industry Support
2718/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar 27
D/4 Karnatak Bldgs, Mogul Lane,
Matunga (W), Mumbai 400016
Maharashtra | INDIA
Contact Person:
Ms Divya Vinekar
Inkjet Forum India
Email: divya@inkjetforumindia.com
Web: www.inkjetforumindia.com
Where can you find us ?

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Leading Industry Innovation in Inkjet Printing

  • 1. Leading the industry towards Innovation in Inkjet 2013 - 14
  • 2. Contents Digital Marketing Platforms Supported  Facebook  Twitter  Linkedin  Wordpress – Blog  Youtube About Inkjet Forum India 2© Inkjet India Workshop 2013 / Aditya Chandavarkar02/08/2013
  • 3. 3© Inkjet Forum India 2014 Experts suggest that Facebook is one of the most actively used Social Platforms for Digital Marketing! Image Courtesy: We Are Social
  • 4. 4© Inkjet Forum India 2014 What we do :-  Content promotion on Inkjet Forum India Facebook page.  Generating updates along with image/text provided by client.  Answering technical queries to comments on various posts.  Promotion of latest company developments with posts in regular intervals.  Highlighting a milestone achieved/product launched and making sure it reaches out to maximum number of people.
  • 5. 5© Inkjet Forum India 2014 Optional Services at Additional cost :-  Boosting a post that informs your audience about your participation in an event/exhibition etc. with a higher budget for extensive reach.  Developing and maintaining exclusive Facebook page
  • 6. 6© Inkjet Forum India 2014 Reaching out to the audience with concise content.
  • 7. 7© Inkjet Forum India 2014 A Performance Report generated by Facebook of the previously mentioned advertisement.
  • 8. 8© Inkjet Forum India 2014
  • 9. 9© Inkjet Forum India 2014 Twitter has proved to be the 2nd best platform for networking with like- minded professionals. Image Courtesy: LinchPin SEO
  • 10. 10© Inkjet Forum India 2014 What we do :-  Promotion on Inkjet Forum India twitter handle @inkjet_india  Generate posts in 140 characters with relevant hashtags for faster reach.  Retweets and mentions of people/companies related to your field.  Teaser posts before a product launch.  Surveys (if required)
  • 11. 11© Inkjet Forum India 2014
  • 12. 12© Inkjet Forum India 2014 LinkedIn is one of the older social networks, surviving changes in technology, a tough demographic and a number of challengers along the way. Image Courtesy: www.nextbigwhat.com
  • 13. 13© Inkjet Forum India 2014 What we do :-  Content promotion on following LinkedIn platforms: - Inkjet Forum India company page - Inkjet Forum India Group - Relevant Industry Groups  Generating updates along with image/text provided by client.  Answering technical queries to comments on various posts.  Promotion of latest company developments with posts in regular intervals.  Highlighting a milestone achieved/product launched and making sure it reaches out to maximum number of people.
  • 14. 14© Inkjet Forum India 2014 Optional Services at additional cost  Boosting a post that informs your audience about your participation participation in an event/exhibition etc. with a higher budget for for extensive reach.  Developing and maintaining exclusive LinkedIn company page & group
  • 15. 15© Inkjet Forum India 2014 According to W3Techs, almost 55% of the 1 million most visited websites that are run on a content management system (CMS) are run on WordPress. Image Courtesy: www.wp.smashingmagazine.com
  • 16. 16© Inkjet Forum India 2014 What we do :-  Publishing company updates/product launches/press releases on our blog.  Promotion of the said post on our Digital Marketing platforms.
  • 17. 17© Inkjet Forum India 2014
  • 18. 18© Inkjet Forum India 2014 YouTube stands 4th with regards to being one of the best websites for promotion of posts as well as relevant videos! Image Courtesy: www.business2community.com
  • 19. 19© Inkjet Forum India 2014 What we do :-  Uploading videos and promoting the same on other Digital Marketing platforms.
  • 20. 20© Inkjet Forum India 2014
  • 21. 2118/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar What we do ? • A fresh initiative in the area of Inkjet printing technology established in 2010:  Conferences  Training & Workshops  Market Research  Consulting • 21
  • 22. 2218/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar Who are we ?  Our core team has comprehensive knowledge of conventional & inkjet printing technology with a combined experience of more than 2 decades.  More than 15 years of experience in organizing conferences.  Indepth understanding of current and future printing market trends.  Academic & Business Network all over Asia. 22
  • 23. 2318/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar Core Team 23 Mr Aditya Chandavarkar Founder & CEO Ms Divya Vinekar Marketing Assistant Executive Advisory Panel left to right (Mr Stewart Partridge, Mr Gajanan Chandavarkar, Mr James Gill, Mr Steve Smith, Prof. Dr Marc Van Parys)
  • 24. 2418/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar Focus Areas  Digital Textile Printing.  Industrial Inkjet Inkjet Printing.  Innovative Inkjet Applications.  Inkjet Printing Inks 24
  • 25. 2518/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar Objective • The main objectives of Inkjet Forum India are to assist the inkjet printing industry to:  Keep updated with technological developments  Understand the various applications & their requirements  Understand market trends. 25
  • 26. 2618/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar 26 Industry Support
  • 27. 2718/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar 27 D/4 Karnatak Bldgs, Mogul Lane, Matunga (W), Mumbai 400016 Maharashtra | INDIA Contact Person: Ms Divya Vinekar Inkjet Forum India Email: divya@inkjetforumindia.com Web: www.inkjetforumindia.com Where can you find us ?