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1. Know the Types of
Broadcast
Advertising

2. Introduction
Broadcast advertising has become a very essential part of
marketing in recent times.
The term broadcast advertising applies to commercials aired on
either television or radio.
 Companies allocate specific budget for radio and television ads
and make an estimate of how much revenue they can earn through
broadcast advertising.

3. Types of Broadcast Advertising

4. Radio Advertising :
During radio's golden age, advertisers sponsored entire programs,
usually with some sort of message like "We thank our sponsors for
making this program possible", airing at the beginning or end of a
program.
 It must be aired several times before it actually sinks in the minds of
the consumers
One must do a research on which type of audience listens to which
channels if they want the ads to be successful

5.  The voice talent in the commercial should be taken keeping in
mind the type of audience and the type of commercial.

6. Television Advertising :
It is usually considered the advertising for the corporate giant, though
even the small businesses can benefit from it
A strong audio and video combination is a must for the success of the
commercial, but it is also important that the audio and video should
function well without each other.
The advertisers usually have to pay for the spot which lasts for 30 seconds,
however in rare cases spot can increase to 60 seconds too.

7. Example of Television Advertising :

8. Internet Advertising :
It uses the Internet or the World Wide Web for the purpose of
attracting consumers to buy their product and services.
 It includes email marketing, search engine marketing (SEM), social
media marketing, many types of display advertising (including web
banner advertising), and mobile advertising.
Online advertising frequently involves both a publisher, who integrates
advertisements into its online content, and an advertiser, who provides
the advertisements to be displayed on the publisher's content and some
potential participants include advertising agencies who help generate
and place the ad copy.

9. Example of Internet Advertising

10. Conclusion :
 Broadcast advertising has its benefits such as being immediate
publishing of the commercial and the availability of the commercial to
a global audience. But along with the benefits come the disadvantages
too.
These days, advertisers put distracting flashing banners or send email
spam messages to the people on a mass scale. This can annoy the
consumers and even the real ads might get ignored in the process.
Therefore, ethics in advertising is very important for it to be successful.
And I personally recommand top advertising services in Madurai to get
genuine work.

11. ThankYou