The deck will help us see how other brands are using Pinterest and we can consider a presence for our brands.

1. BRANDS ON
Feb 2012
@AdityaMohan
pinterest.com/adimohan

2. WHAT’S PINTEREST & HOW’S IT WORK
Pinterest is a virtual pinboard
that helps you organize and
share interesting things you find
on the web
You can ‘pin’ images and videos
from the internet onto the boards
that you create, and follow and
repin other users
Pinterest Mission:
“Our goal is to connect everyone
in the world through the 'things'
they find interesting. We think
that a favorite book, toy, or recipe
can reveal a common link
between two people. With
millions of new pins added every
week, Pinterest is connecting
people all over the world based
on shared tastes and interests..”

3. WHY PINTEREST IS INTERESTING FOR BRANDS
Pinterest has over 12m unique visitors.
It went into closed beta in Mach 2010
and then later to an invitation only open
beta
It’s the fastest site to reach10 million
unique visitors
More than 9.5m users have connected
their Facebook & Pinterest accounts
Very heavy skew to female audience.
97% of its Facebook fans are women
Pinterest is already sending a huge
amount of referral traffic to retailers
online. Its being explored for Social
Commerce & infact Pinterest has
monetized some of this traffic through
affiliate marketing referral commissions
Very visual way of getting your brand
story over to users and connecting with
them based on common interests

4. SOME PINNING BRANDS
WHOLE FOODS MARKET CABOT CHEESE
Whole Foods on Pinterest is as Cabot Creamery is a farm family-
much about the brand’s values and owned cooperative from Vermont
lifestyle as much about food, and is a great example of a brand
recipes and its products, with curator. Pinboards include:
Farmers & Farms, Cheese,
Pinboards around gardening, Vermont, Breakfast, Main Dishes,
fitness & charity as much as dinner Side Dishes and even Cheesy
recipes, veggies and seasonal Pets
favourites. http://pinterest.com/cabotcheese/
http://pinterest.com/wholefoods/

5. SOME PINNING BRANDS
FOOD 52 MARTHA STEWART
Online food community and recipe Extremely popular and lends well to
search site Food 52 pins about different Pinboards just like on their
various food themes from site. Pinboards around DIY, Back to
Meatless Monday Inspiration to School supplies, Cookies,
Tuscan Fantasy Meals Superbowl Food etc.
http://pinterest.com/food52/ http://pinterest.com/marthastewart/

6. SOME PINNING BRANDS
WEST ELM TRAVEL CHANNEL
The furniture manufacturer uses Content around travel curated
its Pinboards for design from a consumer lens with boards
inspiration for users and creative such as Travel Bucket List, Street
uses of furniture, interiors and Food Around The World,
decorations by others. Beaches, Family Travel etc.
http://pinterest.com/westelm/ http://pinterest.com/travelchannel/

7. Fashion and Lifestyle Magazines Retailers
Real Simple Magazine Nieman Marcus
Brides Magazine Bergdorf Goodman
Shape Magazine Nordstrom
In Style West Elm
MORE PINNING People
Rue Magazine
Better Homes and Gardens
Michael's
Pottery Barn Kids
Zales
BRANDS Lonny Magazine
Matchbook Magazine
Lucky Magazine
Etsy
Abe's Market
LaylaGrace
Ladies' Home Journal Feterie Colleges and Universities
Today's Parent Betsy White Stationary Miami University
Sunset Magazine Boticca Drake University
Parenting Magazine Melissa and Doug Emory University
Celebrities Jo-Ann Fabric and Craft Yale University
Nina Garcia Williams-Sonoma Texas A&M
Travel Chris March Beauty and Fashion Skidmore College
American Airlines The Backstreet Boys Tarte Cosmetics Oberlin College
Southwest Airlines Paula Deen Rent the Runway Miscellaneous
BedandBreakfast .com Michael Kors Birchbox Barbie
HomeAway Felicia Day Shop It To Me AMD
Publishing Martha Stewart Honeycomb Salon LuxeFinds
Chronicle Books Ree Drummond Pop Sugar General Electric
Random House Books Alanis Morissette Cooking Magazines Blockbuster
Knopf Doubeday Cooking Light Klout
Crown Publishing Saveur Verizon Wireless
Sports
Heinemann Publishing Clean Eating Pinterest
Seattle Seahawks
BlogHer Television
Major League Baseball
Scholastic Inc. The Weather Channel
Apparel
Gap Today Show Food and Cooking
Home Goods & Services Travel Channel
Modcloth Cabot Cheese
American Standard Brands HGTV
Tom's Shoes Epicurious
Gilt Home Food Network
Lulu's Chobani
High Point Market Sesame Street
Threadless Lindt Chocolate
Apartment Therapy Journalism
Sevenly Middle Sister Wines
Realtor .com Newsweek
Land's End Pillsbury
Benjamin Moore Paints Time
Club Monaco Domestica
Lowes The Wall Street Journal
Barkers Clothing Food52
Non-Profits CTV News
Zulily Peanut Butter & Co.
UNICEF CBS New York
Anthropologie Pretzel Crisps
Humane Society of New York PBS NewsHour
Lily Pulitzer Little Debbie
National Wildlife Federation KOMO News
Barneys New York Tillamook Cheese
AARP USA Today College
Kate Spade NY Hillshire Farm
Go Red for Women Gannett Digital
Allens Boots Whole Foods
Rotary International Mashable
Gilt Baby and Kids Pepperidge Farm Puff Pastry
Sacramento Public Library

8. BEST PRACTICES WHILE PINNING
[ACCORDING TO PINTEREST]
Pinning from various sources rather than one
specific site.
Repinning from within the site to engage with
others. Repinning is one of the most social activities
on Pinterest and it’s how any user really builds
his/her network of followers.
Creating at least a few boards that cover a broad
range of interests, rather than maintaining a single
board devoted to one topic.

9. TIPS & THOUGHT STARTERS
Get the‘Pin It’ button on your site
Think about watermarking images that will get shared a lot
Use Pinboards for understanding your category, related category and
things consumers associate with your related categories
Use your Pinboards to show different nuances of your brands
personality and values and different brand associations
Make your brands more human by showing the behind the scenes
Use it for contests and campaigns such as an early campaign called
‘Pin It to Win It’
Use different themes to make your own content more curation based
and sharable
Re-Pin things your brand finds interesting! Make a board around your
fans and what their repins
Use keywords in descriptions as search behaviours are already start
showing up on this platform

10. SUGGESTION ON A COUPLE OF NEXT STEPS:
Get your Brand name on it ASAP before name-
squatters come and grab them !!
Have a think about how you might want your brand
to participate and interact on Pinterest, based on
the examples from here and further reading.

11. SOURCES & FURTHER READING
http://www.forbes.com/sites/daniellegould/2012/02/15/pinterest-for-food-brands-startups-
organizations/
http://www.skillshare.com/Pinning-WIth-A-Purpose/1805520872
http://www.simplyzesty.com/social-media/top-tips-for-brands-on-pinterest/
http://www.practicalecommerce.com/articles/3347-14-Brands-on-Pinterest/page/4
http://www.quora.com/What-brands-are-using-Pinterest-well
http://techcrunch.com/2012/02/12/five-ways-brands-can-leverage-pinterest/
http://pinterest.com/about/
http://blog.pinterest.com/
http://mashable.com/2012/01/09/the-top-brands-on-pinterest/
http://socialmediatoday.com/nina-churchill/445857/companies-got-it-right-pinterest
http://socialmediatoday.com/emoderation/439744/pinterest-part-v-100-brands-pinterest
http://socialmediatoday.com/anand-patel/446681/pinterest-new-big-deal
http://www.emoderation.com/the-complete-pinterest-guide-for-brands?show_link=1
http://monetate.com/infographic/is-pinterest-the-next-social-commerce-game-
changer/#ixzz1mQPrNKhu
http://mashable.com/2012/02/14/pinterest-america-england-infographic/
Corporate Information: Pinterest is managed by Cold Brew Labs out of Palo Alto. Beta started in March 2010. It
is currently in open beta. The company has 16 employees and has had 2 rounds of funding.