Business Principles, Tools, and Techniques in Participating in Various Types...
Â
Premium WordPress Themes by Adii
1.
2. Adii says âHi!â
What is Premium WordPress Themes?
â not available for free / sold for nominal fee
â additional features (not included in free themes)
â superior custom coding
â unique theme back-ends (automated modification of themes)
Target Market?
â mass-market appeal
â ambitious bloggers / seeking more professional & sophisticated solution
â inability to code it themselves
â canât afford a custom WordPress design
Premium WordPress Themes
3. So what am I doing?
â Theme Marketplace... Premium News
â URL... http://www.premiumnewstheme.com
â Launched... 2 November 2007
â Currently... 4 theme releases
â Current Collaborating Partners... Mark Forrester & Magnus Jepson
â Future Collaborations... Elliot Jay Stocks, Carlos Aguaron, Jason Schuller,
Dave McNally & about 4 others...
Premium WordPress Themes
4. So how do the themes look?
Premium WordPress Themes
5. So how do the themes look?
â Strong grid-layout
â Magazine / News style theme - content-driven!
â Multimedia focused (Featured Panel, Videos, Images)
â Optimized for advertising spaces
â Minimalistic design - allow easy & extensive modifications by users
Premium WordPress Themes
7. Success, Collaborations & Wisdom of crowds
â Why collaborate? Time constraints, new skills, different design styles etc.
â 2 design minds better than one!?
â Profit-sharing agreements with all collaborative partners
â Build relationships / entry into new markets as consequence
â Banking on the wisdom of crowds...
â All theme concepts are put up for feedback on adii.co.za
â On average... 50 different people provide input on concepts
â Result... Improved end-results
Premium WordPress Themes
8. Competitive Advantages & Threats
Why we doing so well? Whereâs the competition?
â Credible reputation within community
â Affiliates - Generating 5 - 10% of our overall sales
â Support Forum - established December, 250+ active members helping other users
â Automated theme delivery system / sales processing
Threats?
â Piracy
â GPL License of WordPress - I might have no legal rights...
Premium WordPress Themes