Social Casino and APAC : Opportunities & Challenges; Presented at the iGaming congress 2015-Macau, mobile gaming & social casino Asia.

1. 1
SOCIAL CASINO AND APAC : OPPORTUNITIES & CHALLENGES
ADI HANIN, BUSINESS DEVELOPMENT MANAGER, PLAYTIKA
ADIH@PLAYTIKA.COM

2. 2
PLAYTIKA OVERVIEW
2
Founded in 2010
Social Casino global market leader
10 Games
13 Platforms
1000+ Employees
PLAYTIKA OVERVIEW

3. 12 Global offices; Head Quarters in Tel-Aviv, Israel
3
PLAYTIKA OVERVIEW
PLAYTIKA OVERVIEW

4. Note: all data is in Gross 4
PLAYTIKA IN NUMBERS
18.5 Millions
MAU
5.7 Millions
DAU
$549.1 Millions
Revenues in 2014
53% of Revenues
From Mobile
0.27$
DARPU

5. 5
GAMING MARKET REVIEW

6. Global Game revenues by region - 2014
6
GAMING MARKET SNAPSHOT
NAM
$23 BN
E-EU
$2.4 BN
W-EU
$15.5 BN
MEA
$1.6 BN
LATAM
$3.4 BN
APAC
$37.5 BN
Population
7.2 BN
Online population
2.9 BN
Gamers
1.7 BN
Total
$83.4 BN
Source: Newzoo
By 2017 the gaming market will generate ~106BN$, most of the growth from mobile
GAMING MARKET REVIEW

7. China, Japan and Korea generates ~ 90% of the games revenues in the region
7
APAC – REGIONAL GAMING REVENUES 2014
Population
3.9 BN
Online population
1.3 BN
Gamers
815 M
Total
$37.5 BN
CN
$17.7 BN
KOR
$3.6 BN
JP
$12.5 BN
TW
$64 M
INDIA
$58 M
AU
$1.14 BN
INDO
$150 M
Source: Newzoo
GAMING MARKET REVIEW

8. 8
SOCIAL CASINO MARKET REVIEW

9. 9
SOCIAL CASINO IN CONTEXT
SOCIAL CASINO
SOCIAL CASINO MARKET REVIEW

10. By 2017 social casino revenues from mobile will increase by ~ 930%
10
SOCIAL CASINO: MARKET SIZE 2012-2017E
0.35
0.88
1.58
2.29
2.97
3.6
0.98
1.2
1.26
1.17
1.03
0.84
2 0 1 2 2 0 1 3 2 0 1 4 2 0 1 5 E 2 0 1 6 E 2 0 1 7 E
Mobile Revenues FB Revenues
$4.44 BN
$2.84 BN
$2.05 BN
$1.33 BN
$3.46 BN
$4 BN
Source: Eilers Research
SOCIAL CASINO MARKET REVIEW

11. 11
MOBILE REVENUES REGIONAL SNAPSHOT
Source: Eilers ResearchNote: Top Titles are based on top grossing ranks in tier 1 countries in each continent
NAM
$1.02 BN
EU
$158 M
MEA
$8 M
LATAM
$32 M
APAC
$363 M
Global social casino revenues by region - 2014
SOCIAL CASINO MARKET REVIEW

12. 12
SOCIAL CASINO MARKET REVIEW
LOCAL GAMES FOR “GLOCAL” MARKET
INDIA
LATAM
China & South
East Asia
Japan
MEA

13. 13
SOCIAL CASINO IN APAC

14. 14
CHALLENGES IN APAC FOR WESTERN GAME DEVELOPERS
Local CRM Local Pricing Local games & Art Local Support
SOCIAL CASINO IN APAC

15. 15
HONG-KONG SNAPSHOT
slots, 41.7%
Poker , 17.6%
card games (ex poker),
25.9%
Bingo 2.8%
other games, 9.2%
slots Poker card games (ex poker) Bingo other games
Genres share from social casino apps
Slots games constitute ~42% of the top grossing social
casino revenues in Hong Kong
Population
7.3 M
Online population
5.4 M
Mobile Social Casino Players
~140 K
Social Casino Revenues
~$5 M
SOCIAL CASINO IN APAC

16. 16
QUICK RECAP
By 2017 the gaming market will generate ~106BN$, most of the growth from mobile
China, Japan and Korea generates ~ 90% of the gaming revenues in the region, $37.5 BN
By 2017, Social casino market will generate $4.44 BN, globally
In 2014, APAC was the second largest social casino market after N. America, with revenues of $363M
Some of the challenges that western game developers face in APAC include: local support and CRM, local
games and Art and local pricing.
Each APAC country has its own characteristics, in Hong Kong for example slots are the most popular social
casino game genre.
RECAP

17. THANK YOU!
Playtika is constantly looking for new opportunities
Feel free to contact me at Adih@playtika.com
if you have any ideas for us
Adi Hanin, Business Development Manager