Slides from the Adido seminar held at Bouremouth Pavilion in November 2011

1. Three tips for
digital success in
2012

2. Today we will cover
A quick bit about Adido
What’s happening online now
What’s going to happen next year
Summary

3. A quick bit about
us…

4. Overview
Established in 2003 We don’t
Award winning • Outsource
Regional agency • Have hidden costs
Success built on client success • Compromise on quality
Highly skilled team of experts

5. Industry Recognition
We’re a top UK agency
• Top 50 UK Agency
• 23rd South West Agency
• RAR Approved
• Google Certified Partner

6. Work alongside many great organisations

7. Award Winning
Winner of several awards
that include:
• Web Technology
• Innovation
• Project Award

8. Award Winning
Winner of several awards
that include:
• Web Technology
• Innovation
• Project Award

9. Award Winning
Winner of several awards
that include:
• Web Technology
• Innovation
• Project Award

10. Industry Experts
Winner of several awards
that include:
• Outsource
• Have hidden costs

11. What’s
happening
online now?

12. Internet is taking over… TV
Econsultancy UK Trends report 2011

13. Internet is taking over… with TV!
Econsultancy Europe Trends report 2011

14. Social is taking over… the Internet!
Econsultancy UK Trends report 2011

15. Everyone is on the Internet

16. Google dominates… everywhere!

17. BUT Google has competition…

18. Facebook continues to grow… everywhere!

19. Facebook dominates – everywhere!

20. Facebook dominates… social
Facebook 800m
Twitter 200m
LinkedIn 120m
Google+ 30m

21. What’s going
to happen
next year?

22. What you will need to do next year
Get (more) mobile
Get (more) social
Get (more) relevant with your search

24. Why mobile?
7.1m Brits now access the internet via their mobile
phone = 12.5% of all web traffic!
UK web traffic from mobiles is already estimated to be
growing eight times faster than traffic from PCs
It will overtake desktop usage in three years
“23% of UK online consumers conducted some kind of
mobile transaction in 2010, but unfortunately, 83%
experienced a problem”

25. This is actually happening!

26. Mobiles commerce is happening now!
“30% of consumers use or plan to use mobile
devices for e-commerce” IMRG, November 2010
Mobile accounts for 8% of Topshop
ecommerce sales NMA, 1 November 2011
st
Dominos tops £10m in mobile orders
Pizzanews.co.uk, May 2011

27. Google is pushing hard in this area
http://www.howtogomo.com/en/#homepage

28. Google is pushing hard in this area
http://www.guardian.co.uk/technology/2011/sep/19/google-wallet-available-public

29. How can you take advantage?

30. How can you take advantage?

32. Why social?
“Approximately 1 in every 9 people on earth have a FB
account. ½ of them are logging in on any given
day.” Facebook tools 2011
91% of online adults access social media in a typical
month Experian, Oct 11
1 Facebook fan = 20 extra visits to a website over the
course of a year Hitwise, Oct 11
1 in every 7 minutes spent online in the UK is on
Facebook!

33. Social advertising

34. Social advertising

35. Social pages
There are 900m pages on Facebook – bigger than the internet in 2001

36. How to take advantage?

39. Beware the Panda(s)

40. Social wars? Social signals?

41. How ‘good’ is your user experience?

42. How ‘good’ is your user experience?

43. Video SEO to grow

44. Google is holding data back

45. Key action points
Mobile usage is on the increase rapidly.
Are you ready?
More and more time is spent on social networks.
How social is your business?
Google is changing a lot. Your SEO and PPC
efforts will need to reflect this!

46. What next?
We will send our slides through to all registered
attendees next week
We will also include a one page action sheet
which will point you in the right direction for 2012
If you would like extra help our team are happy to
discuss your plans at no cost

47. Helping you do better…
Free SEO reviews
from our experts

48. Thank you for listening!
Follow us @adido
Like us
adidofb
Ask us
Find out more 0845 260 2343
www.adi.do

49. Supporting charity!
London Marathon 2012
42.195 km
26 miles and 385 yards
www.justgiving.com/Alex-Tucker
Need to raise a £1000
Every little helps – Thank you!