4. When was the last time you analysed your posts to
figure out what works and what doesn’t work?
5. When was the last time you analysed your
audience to make sure you are connecting
with the right people?
6. When was the last time you used a Facebook
Analytic tool? What did you do with the
information you got?
7. Analytics improve
your engagement
To gain better understanding of engagement, audiences, and
overall performance, Facebook has provided users the ability to
dig into their profiles.
Unfortunately, many users are yet to adapt this to their content/
communication strategy.
9. Content
What is Analytics?
Understanding the Importance of Analytics
Paid and Free Tools for Facebook Analytics
Important metrics to measure on Facebook
Why data and trends spotting matter.
12. Need for Objectives
When you create a Facebook ad campaign, start by selecting an
objective.Objectives range from clicks to a website to app downloads to
Facebook likes, as well as other types of engagement.
14. Facebook Analytics Tools: Simply Measured
Facebook Content Analysis It analyzes the your posts on Facebook to identify which
types of posts are best in terms of engagement for your pages (or competitor's
pages) with up to 250,000 likes.
15. Facebook Comparative Analysis shows an overview of all
the pages you have entered for comparison
Simply Measured: Facebook
Comparative Analysis
18. Total Reach tells you the total number of people who saw a post. That includes Fans
and non-Fans, and it also means reaching people with and without ads. It means
reaching people within their News Feeds, on your Page and as shared by friends. The
key word here is “TOTAL.”
Reach
19. Engagement
Link Clicks, Shares, Likes and
Replies. Facebook records an
engagement whenever any of
these are done to a post.
If people are not engaging with
your post, then it is either you
have the wrong content, or, even
worse, the wrong audience.
20. Engagement Rate
Engagement rate is the
percentage of people who
engage with your posts
against the number of
people who saw it.
It is determined by dividing
the number of
engagements by the
number of reach.
21. Fans and Non- fans can see the number of followers you currently have, however only
Insights reveal how the growth has occurred. It shows average growth, and indicates
abnormal spikes or declines. This option particularly tells you the means through which you’re
acquiring your followers and helps in planning.
Growth
22. Negative Feedback
Negative Feedback simply refers to
unlikes, report as spams, hide
posts. It is important to take this
metric into consideration as
Facebook Algorithm scores
Negative Feedback very high and
helps in measuring the type of
content
23. Speaking the right way
to the right audience
Content is king only after you
understand your audience
25. Facebook is a social network and, just like any interaction, the better informed
you are about who you are socialising with, the more effective your networking
Facebook Analytics helps you dig deeper into your stream, learn about what
sorts of conversations work best for you, what your most engaging posts have
in common, and exactly who you are sharing it with.
Summary
26. If you are spending time, and money on
Facebook, you need to get results.
The best way to get results is through strategy
created by insights from analytics.
