This presentation is to aid my group in our primary research for our Project Work task. These slides outline our problem and solution.

1. CLICK!
CHOICE TO
CYBERBULLY

2. OUR PROBLEM
CYBERBULLYING-
a phenomenon where harm is
intentionally inflicted upon one or
more victims repeatedly through
the use of computers, mobile
phones and other electronic
devices.

3. TARGET AUDIENCE
15- 19 YEAR OLD SINAGPOREANS
WHY?
15-24 YEAR OLDS ARE THE MOST
PRONE TO CYBERBULLY.
SO WHY 15-19?
WE AIM TO STOP CYBERBULLYING IN
THE YOUNGER HALF OF THE AGE
GROUP, SO THAT IN THE LONG RUN
CYBERBULLYING WILL BE PREVENTED
AMONG ENTIRE AGE GROUP.

4. PREVELANCE
• SINAGPORE HAS THE 2ND HIGHEST
NUMBER OF CYBERBULLING CASES IN
SINAGPORE.
• 68.4% OF 15-25 YEAR OLDS HAVE
TAKEN PART IN CYBERBULLYING.

5. IMPACTS
BULLY
+VE  ENDORPHINS RELEASED.
-VE  RESULTS IN CRIMINAL RECORDS IF
CAUGHT CYBERBULLYING.
VICTIM
-VE  SUICIDAL TENDENCIES
WIDER COMMUNITY
-VE cause them to form prejudices against
certain groups that victims belong to due to what
the cyberbullies’ say about them

6. ROOT CAUSES
• ENDORPHINS RELEASED
• POWER AND CONTROL
• THINK THAT THEY WONT GET CAUGHT
DUE TO ANONYMITY OF THE
INTERNET
• UNINTENTIONAL CYBERBULLYING

7. FAILURE OF EXISITING
SOLUTIONS
MOE CYBERWELLNESS COMIC BOOKS
 UNINTERESTING AND CHILDISH
MOE CYBERWELLNESS TALKS 
BORING AND UNAPPEALING

8. SOLUTION

9. CLICK!-
AMBIENTising
(AMBIENT ADVERTISING ADVERTISEMENTS
FOUND OUTSIDE TRADITIONAL MEDIA)
LOCATION  CINELEISURE ORCHARD

10. • Lift stickers pasted on lift doors that depict
a computer screen with a hateful blog post
and vandalized picture of victim.
• This is done to put the audience into the
shoes of the victim so that they know what
the impact on them is.
AMBIENTisingALLEVIATE-
TOR

12. • Back wall of the lift will have a sticker the
that depicts the same computer and blog
design.
• The picture of the victim is now replaced
by a vandalized mirror.
• Title of the blog post will now read: How
would YOU feel?
• Audience will see their reflection in the
mirror, hence able to have an idea of what
emotions a victim would feel, thus able to
see the wider impact of the choice to
cyberbully on the victim.

14. • Facebook page sticker
• area where the photo should have been is
replaced by the mirror instead with the
caption ‘ What if this was you? Mocked?
Ridiculed? ’
• When target audience uses the mirror,
he/she will empathize with victim from
experiencing how it feels to be
cyberbullied.
AMBIENTisingMIRROR-
ON-THE-WALL

16. CLICK!- VIDEOS
• 2 minute videos done by local celebrity
vloggers.
• E.g. Xiaxue, Tosh Rock, Deekosh etc.
• Videos are done to educate target
audience about root causes and wider
impacts of cyberbullying.
• Screened on Youtube.