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AdDuplex Windows Phone Statistics Report –September, 2014 
September 24th, 2014 
Compiled by Lijana Juozaityte and Alan Mendelevichon September 29th, 2014
Windows Phone Statistics Report 
This is the newest issue of AdDuplex Windows Phone Statistics Report. 
Find out what movements were spotted between WP devices worldwide and in various countries during September, 2014. We have combined statistics to several units in European countries this month so you can compare what are the differences in separate regions. 
www.adduplex.com 2 
September 24th, AdDuplex
Data Source 
Thisreportisbasedondatacollectedfrom4,528WindowsPhoneappsrunningAdDuplexSDKv.2.TherawdataanalyzedwascollectedoverthedayofSeptember24th,2014(UTCtime)unlessotherwisestated. 
Wehavemadeeveryattempttoconsolidatedifferentreportedphonemodelnamesundertheircanonicalretailmodelnames,butitispossiblethatsomeoftheraremodelnamevariationswerenotaccountedfor. 
AdDuplexis the largest cross-promotion network for Windows Phone and Windows Store apps empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of September 2014, more than 8,500 apps actively use AdDuplex to gain more visibility.
Windows Phone Devices Worldwide 
September 24th, AdDuplex 
Lumia 630 gets all the attention in the worldwide chart this month. It made its first step to TOP-10 in Augustand it jumped to 4thposition with 5.4% of the market so far. It would be #2 if we combined it with Lumia 635. 
Lumia 521 also made quite noticeable movement. It gained 1.5% and moved from #7 to #5. It is quite interesting because it was decreasing for last couple of months. 
And Lumia 820 is back to the TOP-10 again while Lumia 800 was displaced from #8 position. 
www.adduplex.com 4 
NOKIA Lumia 52030,6% 
NOKIA Lumia 6257,1% 
NOKIA Lumia 9205,7% 
NOKIA Lumia 6305,4% 
NOKIA Lumia 5215,4% 
NOKIA Lumia 7104,7% 
NOKIA Lumia 6204,4% 
NOKIA Lumia 7204,3% 
NOKIA Lumia 9253,4% 
NOKIA Lumia 8203,0% 
Other26,0%
Windows Phone 8 Manufactures 
September 24th, AdDuplex 
Nokia is still taking bigger and bigger part of Windows Phone market worldwide. It has 95.14% this month. 
HTC, Samsung and Huawei have lost a bit since August. 
We are finally seeing some meaningful numbers from all the new OEMs (in “Other”). The top 2 so far are Prestigioand Micromax. 
www.adduplex.com 5 
NOKIA95,14% 
HTC3,11% 
SAMSUNG1,08% 
Huawei0,63% 
Other (10+ manufacturers) 0,03%
OS Versions –Worldwide 
September 24th, AdDuplex 
WP 8.1 gained 14.7% of the market during this month. It seems inevitable that it will overstep 8.0 next month. 
www.adduplex.com 6 
Windows Phone 8.045,7% 
Windows Phone 8.139,1% 
Windows Phone 715,2%
Windows Phone Devices –US 
September 24th, AdDuplex 
Lumia 630 has made a step forward and is at #3 now with 9.7% of the WP market in US. 
Moreover Lumia 635 is also in the TOP chart this month. It occupies #9 position with 3.3%. 
While looking below the TOP-10 we’ve noticed HTC One (M8) moving up. It managed to step to #26 from #40 during the month. 
www.adduplex.com 7 
NOKIA Lumia 52128,9% 
NOKIA Lumia 52017,3% 
NOKIA Lumia 6309,7% 
NOKIA Lumia 9206,3% 
NOKIA Lumia 8224,6% 
NOKIA Lumia 9283,9% 
HTC 8X3,3% 
NOKIA Lumia 9253,3% 
NOKIA Lumia 6353,3% 
NOKIA Lumia 10203,1% 
Other16,4%
Windows Phone 8.x Operators –US 
September 24th, AdDuplex 
This month was critical for Verizon. Cricket managed to gain 4.7% of the market and bypassed Verizon. So Cricket is now #3 carrier in the US. And it falls behind T-Mobile by only 5.6%. 
Furthermore AT&T and T- Mobile lost their share since last month. 
www.adduplex.com 8 
AT&T30,4% 
T-Mobile21,2% 
cricket15,6% 
Verizon13,1% 
MetroPCS9,6% 
Family Mobile3,7% 
Other6,3%
Windows Phone Devices –EU5 (France, Germany, Italy, Spain, Great Britain) 
September 24th, AdDuplex 
We covered European countries in a bit different way this time. So this is how EU5 looks all together. 
Lumia 630 has captured the #3 spot with 6.6%. Combined together with Lumia 635, which is #8, it would be #2 in the 5 biggest European markets. 
www.adduplex.com 9 
NOKIA Lumia 52031,8% 
NOKIA Lumia 6259,8% 
NOKIA Lumia 6306,6% 
NOKIA Lumia 9206,3% 
NOKIA Lumia 9255,1% 
NOKIA Lumia 8004,1% 
NOKIA Lumia 8204,1% 
NOKIA Lumia 6353,9% 
NOKIA Lumia 6203,5% 
NOKIA Lumia 10203,1% 
Other21,6%
Windows Phone Devices –Scandinavia (Sweden, Norway, Denmark) 
September 24th, AdDuplex 
TOP-10 situation in Scandinavia differs comparing it with worldwide chart. We see more higher end devices here. 
Lumia 920 is #1 with 20.7% of the WP market. 
Lumia 925 and Lumia 1020 are also in upper positions. They hold #3 and #4 positions respectively. 
And Lumia 930 is already in 7thposition with 5.9% of the Scandinavian WP market. 
www.adduplex.com 10 
NOKIA Lumia 92020,7% 
NOKIA Lumia 52010,7% 
NOKIA Lumia 9259,6% 
NOKIA Lumia 10209,2% 
NOKIA Lumia 8007,6% 
NOKIA Lumia 6306,0% 
NOKIA Lumia 9305,9% 
NOKIA Lumia 8204,5% 
NOKIA Lumia 6253,9% 
NOKIA Lumia 9003,3% 
Other18,6%
Windows Phone Devices –Baltics (Estonia, Latvia, Lithuania) 
September 24th, AdDuplex 
Nothing special noticed in the Baltic states. 
Lumia 520 is #1 here with 17.0% market share. And Lumia 800 is behind it with 11.8% of the WP market. 
www.adduplex.com 11 
NOKIA Lumia 52017,0% 
NOKIA Lumia 80011,8% 
NOKIA Lumia 6259,8% 
NOKIA Lumia 9209,0% 
NOKIA Lumia 8207,7% 
NOKIA Lumia 9005,5% 
NOKIA Lumia 9255,1% 
NOKIA Lumia 6204,8% 
NOKIA Lumia 7204,0% 
NOKIA Lumia 7103,8% 
Other21,4%
Windows Phone Devices –India 
September 24th, AdDuplex 
Lumia 630 gained 2.3% and moved to #5 position in India. It is relatively low for a market that once championed the rise of Lumia 520. 
Lumia 1320 has also made few steps forward from #10 to #8 position this month. 
www.adduplex.com 12 
NOKIA Lumia 52034,2% 
NOKIA Lumia 72011,0% 
NOKIA Lumia 6259,2% 
NOKIA Lumia 6206,0% 
NOKIA Lumia 6306,0% 
NOKIA Lumia 5255,9% 
NOKIA Lumia 7104,1% 
NOKIA Lumia 13203,2% 
NOKIA Lumia 5103,1% 
NOKIA Lumia 6102,9% 
Other14,4%
Windows Phone Devices –Brazil 
September 24th, AdDuplex 
Few uplifts spotted in the TOP-10 chart in Brazil since we last covered it in May: 
•Lumia 630 is in 4thposition with 5.2%. 
•Lumia 625 bypassed Lumia 620 and moved up from #6 to #5. 
•Lumia 925 outran Lumia 920 and is in 8thposition in September. 
www.adduplex.com 13 
NOKIA Lumia 52044,0% 
NOKIA Lumia 71013,9% 
NOKIA Lumia 7209,7% 
NOKIA Lumia 6305,2% 
NOKIA Lumia 6254,5% 
NOKIA Lumia 6204,1% 
NOKIA Lumia 8203,4% 
NOKIA Lumia 8003,3% 
NOKIA Lumia 9253,2% 
NOKIA Lumia 9202,9% 
Other5,8%
AdDuplex Windows Devices Report 
14 
We have covered Windows devices earlier this month. 
Check out the reportto get a better glimpse of what is happening in the desktop/tablet Windows ecosystem.
AdDuplex 
CROSS-PROMOTION NETWORK FOR WINDOWS PHONE AND WINDOWS STORE APPS 
CONNECT WITH US 
facebook.com/adduplex 
@adduplex 
www.adduplex.com 
copyright © 2014

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Windows Phone Device Statistics for September 2014

  • 1. AdDuplex Windows Phone Statistics Report –September, 2014 September 24th, 2014 Compiled by Lijana Juozaityte and Alan Mendelevichon September 29th, 2014
  • 2. Windows Phone Statistics Report This is the newest issue of AdDuplex Windows Phone Statistics Report. Find out what movements were spotted between WP devices worldwide and in various countries during September, 2014. We have combined statistics to several units in European countries this month so you can compare what are the differences in separate regions. www.adduplex.com 2 September 24th, AdDuplex
  • 3. Data Source Thisreportisbasedondatacollectedfrom4,528WindowsPhoneappsrunningAdDuplexSDKv.2.TherawdataanalyzedwascollectedoverthedayofSeptember24th,2014(UTCtime)unlessotherwisestated. Wehavemadeeveryattempttoconsolidatedifferentreportedphonemodelnamesundertheircanonicalretailmodelnames,butitispossiblethatsomeoftheraremodelnamevariationswerenotaccountedfor. AdDuplexis the largest cross-promotion network for Windows Phone and Windows Store apps empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of September 2014, more than 8,500 apps actively use AdDuplex to gain more visibility.
  • 4. Windows Phone Devices Worldwide September 24th, AdDuplex Lumia 630 gets all the attention in the worldwide chart this month. It made its first step to TOP-10 in Augustand it jumped to 4thposition with 5.4% of the market so far. It would be #2 if we combined it with Lumia 635. Lumia 521 also made quite noticeable movement. It gained 1.5% and moved from #7 to #5. It is quite interesting because it was decreasing for last couple of months. And Lumia 820 is back to the TOP-10 again while Lumia 800 was displaced from #8 position. www.adduplex.com 4 NOKIA Lumia 52030,6% NOKIA Lumia 6257,1% NOKIA Lumia 9205,7% NOKIA Lumia 6305,4% NOKIA Lumia 5215,4% NOKIA Lumia 7104,7% NOKIA Lumia 6204,4% NOKIA Lumia 7204,3% NOKIA Lumia 9253,4% NOKIA Lumia 8203,0% Other26,0%
  • 5. Windows Phone 8 Manufactures September 24th, AdDuplex Nokia is still taking bigger and bigger part of Windows Phone market worldwide. It has 95.14% this month. HTC, Samsung and Huawei have lost a bit since August. We are finally seeing some meaningful numbers from all the new OEMs (in “Other”). The top 2 so far are Prestigioand Micromax. www.adduplex.com 5 NOKIA95,14% HTC3,11% SAMSUNG1,08% Huawei0,63% Other (10+ manufacturers) 0,03%
  • 6. OS Versions –Worldwide September 24th, AdDuplex WP 8.1 gained 14.7% of the market during this month. It seems inevitable that it will overstep 8.0 next month. www.adduplex.com 6 Windows Phone 8.045,7% Windows Phone 8.139,1% Windows Phone 715,2%
  • 7. Windows Phone Devices –US September 24th, AdDuplex Lumia 630 has made a step forward and is at #3 now with 9.7% of the WP market in US. Moreover Lumia 635 is also in the TOP chart this month. It occupies #9 position with 3.3%. While looking below the TOP-10 we’ve noticed HTC One (M8) moving up. It managed to step to #26 from #40 during the month. www.adduplex.com 7 NOKIA Lumia 52128,9% NOKIA Lumia 52017,3% NOKIA Lumia 6309,7% NOKIA Lumia 9206,3% NOKIA Lumia 8224,6% NOKIA Lumia 9283,9% HTC 8X3,3% NOKIA Lumia 9253,3% NOKIA Lumia 6353,3% NOKIA Lumia 10203,1% Other16,4%
  • 8. Windows Phone 8.x Operators –US September 24th, AdDuplex This month was critical for Verizon. Cricket managed to gain 4.7% of the market and bypassed Verizon. So Cricket is now #3 carrier in the US. And it falls behind T-Mobile by only 5.6%. Furthermore AT&T and T- Mobile lost their share since last month. www.adduplex.com 8 AT&T30,4% T-Mobile21,2% cricket15,6% Verizon13,1% MetroPCS9,6% Family Mobile3,7% Other6,3%
  • 9. Windows Phone Devices –EU5 (France, Germany, Italy, Spain, Great Britain) September 24th, AdDuplex We covered European countries in a bit different way this time. So this is how EU5 looks all together. Lumia 630 has captured the #3 spot with 6.6%. Combined together with Lumia 635, which is #8, it would be #2 in the 5 biggest European markets. www.adduplex.com 9 NOKIA Lumia 52031,8% NOKIA Lumia 6259,8% NOKIA Lumia 6306,6% NOKIA Lumia 9206,3% NOKIA Lumia 9255,1% NOKIA Lumia 8004,1% NOKIA Lumia 8204,1% NOKIA Lumia 6353,9% NOKIA Lumia 6203,5% NOKIA Lumia 10203,1% Other21,6%
  • 10. Windows Phone Devices –Scandinavia (Sweden, Norway, Denmark) September 24th, AdDuplex TOP-10 situation in Scandinavia differs comparing it with worldwide chart. We see more higher end devices here. Lumia 920 is #1 with 20.7% of the WP market. Lumia 925 and Lumia 1020 are also in upper positions. They hold #3 and #4 positions respectively. And Lumia 930 is already in 7thposition with 5.9% of the Scandinavian WP market. www.adduplex.com 10 NOKIA Lumia 92020,7% NOKIA Lumia 52010,7% NOKIA Lumia 9259,6% NOKIA Lumia 10209,2% NOKIA Lumia 8007,6% NOKIA Lumia 6306,0% NOKIA Lumia 9305,9% NOKIA Lumia 8204,5% NOKIA Lumia 6253,9% NOKIA Lumia 9003,3% Other18,6%
  • 11. Windows Phone Devices –Baltics (Estonia, Latvia, Lithuania) September 24th, AdDuplex Nothing special noticed in the Baltic states. Lumia 520 is #1 here with 17.0% market share. And Lumia 800 is behind it with 11.8% of the WP market. www.adduplex.com 11 NOKIA Lumia 52017,0% NOKIA Lumia 80011,8% NOKIA Lumia 6259,8% NOKIA Lumia 9209,0% NOKIA Lumia 8207,7% NOKIA Lumia 9005,5% NOKIA Lumia 9255,1% NOKIA Lumia 6204,8% NOKIA Lumia 7204,0% NOKIA Lumia 7103,8% Other21,4%
  • 12. Windows Phone Devices –India September 24th, AdDuplex Lumia 630 gained 2.3% and moved to #5 position in India. It is relatively low for a market that once championed the rise of Lumia 520. Lumia 1320 has also made few steps forward from #10 to #8 position this month. www.adduplex.com 12 NOKIA Lumia 52034,2% NOKIA Lumia 72011,0% NOKIA Lumia 6259,2% NOKIA Lumia 6206,0% NOKIA Lumia 6306,0% NOKIA Lumia 5255,9% NOKIA Lumia 7104,1% NOKIA Lumia 13203,2% NOKIA Lumia 5103,1% NOKIA Lumia 6102,9% Other14,4%
  • 13. Windows Phone Devices –Brazil September 24th, AdDuplex Few uplifts spotted in the TOP-10 chart in Brazil since we last covered it in May: •Lumia 630 is in 4thposition with 5.2%. •Lumia 625 bypassed Lumia 620 and moved up from #6 to #5. •Lumia 925 outran Lumia 920 and is in 8thposition in September. www.adduplex.com 13 NOKIA Lumia 52044,0% NOKIA Lumia 71013,9% NOKIA Lumia 7209,7% NOKIA Lumia 6305,2% NOKIA Lumia 6254,5% NOKIA Lumia 6204,1% NOKIA Lumia 8203,4% NOKIA Lumia 8003,3% NOKIA Lumia 9253,2% NOKIA Lumia 9202,9% Other5,8%
  • 14. AdDuplex Windows Devices Report 14 We have covered Windows devices earlier this month. Check out the reportto get a better glimpse of what is happening in the desktop/tablet Windows ecosystem.
  • 15. AdDuplex CROSS-PROMOTION NETWORK FOR WINDOWS PHONE AND WINDOWS STORE APPS CONNECT WITH US facebook.com/adduplex @adduplex www.adduplex.com copyright © 2014