Globally, this month has seen a continuation of the trend for a drop in market share for the Lumia 520 but it still remaining the most popular device. The Lumia 630 also continues to gain market share as the second most popular device. This month we take a first in-depth look at the market share of some of the smaller OEMs. Plus we look at Argentina, the big EU5 (EFIGS), Poland, Indonesia and India. And, finally, we've seen a sign of a new Microsoft flagship!

1. AdDuplex Windows Phone Statistics
Report – April, 2015
April 17th, 2015
Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich

2. Windows Phone Statistics Report
www.adduplex.com 2
April 17th, AdDuplex
Globally, this month has seen a continuation of the trend for a drop in market share for the
Lumia 520 but it still remaining the most popular device. The Lumia 630 also continues to
gain market share as the second most popular device.
This month we take a first in-depth look at the market share of some of the smaller OEMs.
Plus we look at Argentina, the big EU5 (EFIGS), Poland, Indonesia and India.

3. Data Source
This report is based on data collected from 5,429 Windows Phone apps running
AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of
April 17th, 2015 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported phone model names
under their canonical retail model names, but it is possible that some of the rare model
name variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows Phone and Windows
Store apps and games empowering developers and publishers to promote their apps
for free by helping each other. AdDuplex was established in January 2011 in Vilnius,
Lithuania. As of April 2015, more than 10,000 apps actively use AdDuplex to gain more
visibility.

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5. Windows Phone Devices Worldwide
April 17th, AdDuplex
There’s been very little
change at the top this month.
In fact, the devices and order
that make up the top ten
remain unchanged since last
month.
The 520 has dropped 1.4%
and the 635 has seen growth
of just 0.5% but those are the
biggest changes for an
individual device.
There’s slight growth of 0.6 in
the “other” category which
could be an indicator of some
changes next month.
www.adduplex.com 5
NOKIA Lumia 520
23.1%
NOKIA Lumia 630
10.0%
NOKIA Lumia 625
6.6%
NOKIA Lumia 530
6.2%
NOKIA Lumia 635
6.0%
MICROSOFT Lumia 535
5.6%
NOKIA Lumia 920
4.0%
NOKIA Lumia 620
3.2%
NOKIA Lumia 925
3.1%
NOKIA Lumia 720,
2.8%
Other
29.4%

6. Windows Phone 8 Manufacturers
April 17th, AdDuplex
Microsoft/Nokia branded
devices see a 0.11% growth
this month as HTC, Samsung
and Huawei all see a fall.
There’s a small gain for the
other, smaller, manufacturers.
www.adduplex.com 6
Microsoft/NOKIA
96.54%
HTC
1.85%
SAMSUNG
0.75%
Huawei
0.44%
Other
0.42%

7. New OEMs
April 17th, AdDuplex
For the first time, this month
we take a look at the top
manufacturers in the “Other”
category. These are newer
OEMs who primarily started
producing devices in the last
year running Windows Phone
8.1.
BLU are clearly the dominant
brand in this area with their
six different devices.
www.adduplex.com 7
BLU
34.20%
CHERRY
11.44%
ARCHOS
9.36%
PRESTIGIO
9.11%
MICROMAX
6.76%
HIGHSCREEN
4.87%
XOLO
4.26%
LAVA
3.71%
KARBONN
2.67%
ALLVIEW
2.38%
Other
11.24%

8. OS Versions – Worldwide
April 17th, AdDuplex
WP 8.1 continues to gain
market share and is now on
almost three out of every four
devices.
The share of devices running
7.1 remains stable at
approximately one in twelve.
Devices running Windows 10
have seen a large jump this
month (up from just 0.1%)
presumably in response to
people trying out the second
preview release of Windows
10 for phones that became
available to Windows
Insiders.
www.adduplex.com 8
Windows Phone 8.1
72.5%
Windows Phone 8.0
18.3%
Windows Phone 7.1
8.5%
Windows 10
0.7%

9. Windows Phone Devices – US
April 17th, AdDuplex
The 635 has gained another
3.4% of market share this
month while the 521 and 521
have lost a total of 2.5%.
Things are largely
unchanged but with the 630
actually losing share along
with the 920 and 822, which
also slips form eighth to tenth
place.
The “Other” category also
sees a slight increase of
0.8%.
www.adduplex.com 9
NOKIA Lumia 635
26.8%
NOKIA Lumia 521
13.2%
NOKIA Lumia 520
8.6%
NOKIA Lumia 630
7.5%NOKIA Lumia 530
6.0%
NOKIA Lumia 920
4.5%
NOKIA Lumia 928
3.7%
NOKIA Lumia 1020
3.3%
NOKIA Lumia 1520
3.3%
NOKIA Lumia 822
3.0%
Other
20.0%

10. Windows Phone 8.x Operators – US
April 17th, AdDuplex
Once again we see no
change in order amongst the
most popular US operators.
AT&T saw the biggest
individual increase in share
of 1.4% while Cricket saw the
biggest decrease at 0.9%
The “Other” category also
increased 1.4%
www.adduplex.com 10
AT&T
33.2%
cricket
20.1%
T-Mobile
17.8%
Verizon
12.5%
MetroPCS
3.6%
Boost Mobile
3.4%
Other
9.4%

11. Windows Phone Devices – Argentina
April 17th, AdDuplex
We last looked in depth at
Argentina in July 2014. Back
then the list was completely
dominated by the 520, 710,
620 and 720.
All of them are still amongst
the top seven most popular
devices but the 630 and 735
together have 30% of the
market.
Overall, this is a market
heavily dominated by the
cheaper Lumia devices.
www.adduplex.com 11
NOKIA Lumia 520
25.8%
NOKIA Lumia 630
16.3%
NOKIA Lumia 635
13.7%
NOKIA Lumia 710
9.6%
NOKIA Lumia 530
8.6%
NOKIA Lumia 620
6.9%
NOKIA Lumia 720
4.5%
NOKIA Lumia 900
4.0%
MICROSOFT Lumia 535
2.8%
NOKIA Lumia 1020
2.7%
Other
5.0%

12. Windows Phone Devices – EU5
(France, Germany, Italy, Spain, Great Britain)
April 17th, AdDuplex
While we normally include at
least one of the EFIGS
countries in our monthly
breakdowns, we last looked
at them all together in
September last year.
In that time, the 520 has
dropped from a 31.8% share
while the 630 and 635 have,
together, gained 10.9%.
In all positions, apart from
first place, each section is
larger than it was showing
the a broader range of
devices are becoming
popular.
www.adduplex.com 12
NOKIA Lumia 520
17.4%
NOKIA Lumia 630
11.6%
NOKIA Lumia 635
9.8%
NOKIA Lumia 625
7.8%
NOKIA Lumia 530
6.4%
NOKIA Lumia 925
4.9%
MICROSOFT Lumia 535
4.8%
NOKIA Lumia 920
4.6%
NOKIA Lumia 930
4.4%
NOKIA Lumia 820
3.2%
Other
25.1%

13. Windows Phone Devices – Poland
April 17th, AdDuplex
In the four months since we
last looked at Poland we’ve
seen a very predictable
change.
The 520 is down (4.7%).
The 630 and 635 have
gained (3.7% combined).
The WP7 devices (610 and
800) are both down.
The HTC 8S is also down
(2.1%)
www.adduplex.com 13
NOKIA Lumia 520
15.9%
NOKIA Lumia 625
10.0%
NOKIA Lumia 630
8.0%
NOKIA Lumia 635
7.0%
NOKIA Lumia 735
6.5%
MICROSOFT Lumia 535
6.4%
NOKIA Lumia 920
5.7%
NOKIA Lumia 610
4.1%
NOKIA Lumia 800
3.8%
HTC 8S
3.5%
Other
28.9%

14. Windows Phone Devices – Indonesia
April 17th, AdDuplex
Since November, when we
last profiled Indonesia, the
520 has lost 9% of it’s market
share and the 535 has come
from nowhere to now be on
more than one in every five
devices.
When compared with other
markets and the world as a
whole it’s surprising to see
the 630 only gain 0.2% of
market share in five months
but the popularity of the 535
explains this.
www.adduplex.com 14
NOKIA Lumia 520
30.2%
MICROSOFT Lumia 535
21.6%
NOKIA Lumia 625
9.0%
NOKIA Lumia 620
6.9%
NOKIA Lumia 720
4.1%
NOKIA Lumia 920
2.9%
NOKIA Lumia 710
2.7%
NOKIA Lumia 730
2.4%
NOKIA Lumia 610 2.3%
NOKIA Lumia 630
2.2%
Other
15.7%

15. Windows Phone Devices – India
April 17th, AdDuplex
Over the last month in India
the 520 has lost 1.5% which
the 535 has gained.
Elsewhere in the top ten, the
630 has fallen below the 730.
The rest of the top ten have
all fallen by up to 0.4% while
the other category has grown
by 1.2%.
www.adduplex.com 15
NOKIA Lumia 520
21.8%
MICROSOFT Lumia 535,
20.5%
NOKIA Lumia 730
6.9%
NOKIA Lumia 630
6.9%
NOKIA Lumia 625
6.6%
NOKIA Lumia 720
5.5%
NOKIA Lumia 525
4.2%
NOKIA Lumia 530
4.1%
NOKIA Lumia 620
3.6%
NOKIA Lumia 1320
2.7%
Other
17.2%

16. Unreleased phones
We’ve all felt a drought in terms of new flagships from Microsoft and heard a promise that
there will be new high-end phones this year. It’s hard to expect such a phone released at
Build, but we can at least hope to hear an announcement.
Having said that, we are happy to report that we can confirm that such a phone exists. We
have seen something called RM-1085 with a 5.7”, 1080p screen, running Windows 10
exclusively. Not sure if 1080p screen is a sign of high-end or rather a mid-range device in
2015, but at least it’s higher res than anything released after Lumia 930 hit the market at last
Build. Judging by the fact that we only see it running Windows 10, it is safe to assume that it
won’t be released until Windows 10 Mobile is finished.
Other than that, we don’t have any other flagship news at this point.
www.adduplex.com 16
April 17th, AdDuplex

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