This month, in addition to traditional charts of most popular Windows phones and Windows 10 Mobile phones, we look at the speed of Windows 10 Anniversary Update adoption, top Windows 10 manufacturers for both phones and PCs and more.

1. AdDuplex Windows Device Statistics
Report – September, 2016
September 20th, 2016
Compiled by Alan Mendelevich

2. Windows Device Statistics Report
This month, in addition to traditional charts of most popular Windows phones and Windows
10 Mobile phones, we look at the speed of Windows 10 Anniversary Update adoption, top
Windows 10 manufacturers for both phones and PCs and more.
www.adduplex.com 2
September 22th, AdDuplex

3. Data Source
This report is based on data collected from around 5,000 Windows phone apps
running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the
day of September 20th, 2016 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported phone model names
under their canonical retail model names, but it is possible that some of the rare model
name variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows Phone and Windows
Store apps and games empowering developers and publishers to promote their apps
for free by helping each other. AdDuplex was established in January 2011 in Vilnius,
Lithuania. As of September 2016, more than 10,000 apps actively use AdDuplex to
gain more visibility.

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in September, 2016.
Click for additional information.

5. Windows Phone Devices Worldwide
September 20th, AdDuplex
Not much is changing in the
Windows phone world and
top 10 is almost exactly the
same as it was a month ago.
The only difference is that
Lumia 920 is now out of the
top and Lumia 540 is in.
The most popular non-Lumia
phone is Samsung ATIV S at
#31.
www.adduplex.com 5
MICROSOFT Lumia 535
12.6%
NOKIA Lumia 520
10.8%
MICROSOFT Lumia 640
9.6%
NOKIA Lumia 630
8.3%
NOKIA Lumia 635
6.3%
MICROSOFT Lumia 640 XL
5.2%
NOKIA Lumia 530
4.5%
MICROSOFT Lumia 435
4.2%
NOKIA Lumia 625
3.8%
MICROSOFT
Lumia 540 2.4%
Other
32.3%

6. Windows 10 Mobile Phones Worldwide
September 20th, AdDuplex
Things are a little bit more
fluid on the Windows 10
Mobile front.
Lumia 550 established a
more solid lead over its
upgraded siblings. Lumia 535
and 640 have switched
places since last month.
Lumia 650 outnumbered 950,
and 730 got over 950XL.
The most popular non-Lumia
Windows 10 Mobile phone is
Alcatel OneTouch Fierce XL
at #23.
www.adduplex.com 6
MICROSOFT Lumia 550
13.5%
MICROSOFT
Lumia 535 12.8%
MICROSOFT Lumia 640
12.4%
MICROSOFT Lumia
640 XL 11.0%
MICROSOFT
Lumia 650 7.3%
MICROSOFT Lumia 950
6.9%
NOKIA Lumia 930
5.1%
NOKIA Lumia 730 4.0%
MICROSOFT Lumia
950 XL 3.7%
NOKIA Lumia 830
3.2%
Other
20.2%

7. Windows Phone Manufacturers Worldwide
September 20th, AdDuplex
Not much is happening in the
overall phone manufacturer
chart.
www.adduplex.com 7
Microsoft/Nokia
97.1%
HTC 0.8%
Samsung 0.6%
BLU 0.4%
Huawei 0.3%
Other 0.9%

8. Windows 10 Mobile Manufacturers
September 20th, AdDuplex
Microsoft’s dominance is
even more pronounced when
we look at the devices
running Windows 10 Mobile.
Microsoft is close to 99% of
the market share, followed by
Alcatel with 0.4%
www.adduplex.com 8
Microsoft/Nokia
98.8%
Alcatel 0.4%
BLU 0.2%
Acer 0.1%
HTC 0.1%
Other 0.4%

9. Windows Phone OS Versions
September 20th, AdDuplex
No growth in Windows 10
Mobile share this month.
As new Windows 10 phones
are scarce and most people
who wanted (and knew how)
to upgrade their 8.1 phones
already did so, it’s hard to
expect W10M share to
continue growing from any
other source than users of
older phones switching to
other OSes and dropping out
of the ecosystem.
Unless some major new
developments happen…
www.adduplex.com 9
Windows Phone 8.1
78.0%
Windows 10 Mobile
14.0%
Windows Phone 8.0
6.6%
Windows Phone 7.x
1.4%

10. Windows 10 Mobile Versions
September 20th, AdDuplex
Things are way more active
inside the Windows 10
Mobile space. Close to 90%
of the users are already on
the latest stable release or
even newer insider builds.
So, if you are developing
apps targeting Windows 10
Mobile primarily, it is quite
reasonable to start using
1607 specific features.
www.adduplex.com 10
Windows 10 Mobile 1511
11.6%
Windows 10 Mobile 1607
82.4%
Windows 10 Mobile RS2 (Insiders)
6.0%

11. Windows 10 PC Manufacturers
September 20th, AdDuplex
Let’s turn to the PC side.
The line up of the top 10 PC
manufacturers this month is
exactly the same as it was 3
months ago in June.
ASUS got a little further
ahead from Acer (1%, was
0.4% lead). Toshiba has lost
0.8%.
www.adduplex.com 11
HP
22.3%
Dell
12.2%
Lenovo
11.4%ASUS
10.7%
Acer
9.7%
Toshiba
5.1%
Microsoft
3.0%
Samsung
2.5%
Sony
1.5%
MSI
1.4%
Other
20.1%

12. Windows 10 (Desktop) Versions
September 20th, AdDuplex
While developers can start
targeting 1607 for their
Windows 10 Mobile-only
apps, it is way more
complicated for universal or
desktop apps.
The majority is still on version
1511. And, while 1607’s
share has more than doubled
in a month (16.2% to 34.5%),
it is still on just a third of all
Windows 10 PCs.
www.adduplex.com 12
Windows 10
5.1%
Windows 10
1511
59.9%
Windows 10
1607
34.5%
Windows 10
RS2 (Insiders)
0.5%

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