1. San Diego Children’s
Film Maker Workshop
A Popcorny Project

2. What San Diego
needs.
San Diego has many Community Theaters and
Children’s Theaters. There are also several Film
Festivals in San Diego County. I think something
that is missing is a Film and TV workshop for kids.
I was lucky as a kid and the schools I attended
had TV and Film programs. Many schools don’t
have the funding for these programs. This could
be a Not For Profit Workshop in which kids from
all economic demographics could apply.

3. What San Diego
Needs
The workshop would offer many aspects of film
making to include script writing, filming, lighting
and sound, editing and directing. Age levels would
start at 12 (Middle school Age) and go up to 18.
The applicants would submit an idea for a project
and would be grouped with other kids their age to
work on their projects as a team. This would give
each member a chance to work in different roles
on each project.

4. What San Diego
Needs
To get the project started and keep it running we
will need to put together a Start Up fund raiser and
then organize a way to continue to bring in funds
through screening of the projects and school
events.

5. The Team
Danny devito, Michael jacobs and jessica simpson

6. Danny
Devito
Strengths
+ Diverse Working
background
+ Runs a Successful
Production Company
+ Has a very "natural"
Comedic style

7. Danny
Devito
Weaknesses
-Very Busy - Could cause
scheduling issues.
-May be considered "dark"
by some critics.
-Smoker (image issue).

8. Michael
Jacobs
Strengths
+ Successful Producer of
several TV Shows
+ Writes very believable
upbeat characters
+ Has background in
working with younger
Actors

9. Michael
Jacobs
Weaknesses
-Least "Known" name on
list
-Just started new TV
Project (Scheduling)
-Has least diverse resume
of skills & experience
Actors

10. Jessica
Simpson
Strengths
+ Well Known to Younger
Audience.
+ Knows how to be in the
spotlight
+ Has experience with
charity Events

11. Jessica
Simpson
Weaknesses
-Most controversial
-Has an image of being
unintelligent
-Dropped out of High
School (image issue)

12. Building the Team
For our team building exercise we will each tell a
story about our best and worst moments in our
professional careers. This will give each other
some insight into what drives as and show a little
vulnerability. The combination should develop an
amount of trust within the group.

13. Danny DeVito’s Job
Relying on his diverse
experiences in all
aspects of the TV and
Film industry he will be
developing the
curriculum for the
school and staffing.

14. Michael Jacobs’ Job
His strongest asset is
his knowledge of
production. He will be
in charge of the
business model for the
school. Creating
inventory of what we
will need to get started
and what we will need
to stay open.

15. Jessica Simpson’s
Job
She will be the face to
the potential donors.
She has experience
working with NPO’s
and brings a sense of
goodwill to the project.
She would also be our
best option for a
spokes person when it
comes time to
advertise the program.

16. This is a very strong team. They all
have lots of experience in the areas
they have been assigned. In the
beginning the will be a lot
participative leadership. We will
have group meetings to brainstorm
and discuss how we will approach
this project. Once I know we are all
on the same page I would adopt a
more delegation style and let the
team members handle their jobs the
way they feel is best and we would
continue to have periodic meetings
to track progress.
This has been a popcorny Production.