Iaa june 2013
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A Big Picture view on Mobile shared with the IAA in London in June 2013
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Iaa june 2013
- 1. Private & Confidential – Copyright Addictive Ltd 2011 THE DECADE OF MOBILE IAA JUNE 2013
- 2. Private & Confidential – Copyright Addictive Ltd 2011
- 3. Private & Confidential – Copyright Addictive Ltd 2011 THE KEY TO THE WORLD
- 4. Private & Confidential – Copyright Addictive Ltd 2011 “the future is already here. It's just not very evenly distributed”
- 5. Private & Confidential – Copyright Addictive Ltd 2011 & there is lots more to come……
- 6. Private & Confidential – Copyright Addictive Ltd 2011 IT’S NOT JUST ABOUT MOBILE
- 7. Private & Confidential – Copyright Addictive Ltd 2011
- 8. Private & Confidential – Copyright Addictive Ltd 2011 A FRAGMENTED WORLD
- 9. Private & Confidential – Copyright Addictive Ltd 2011 People Physical Places Promo’s Devices THE NEW 4Ps OF MARKETING
- 10. Private & Confidential – Copyright Addictive Ltd 2011 People
- 11. Private & Confidential – Copyright Addictive Ltd 2011 Places
- 12. Private & Confidential – Copyright Addictive Ltd 2011 In stock nearby? Places 5Million people within 250 yds of a Tesco store via mobile
- 13. Private & Confidential – Copyright Addictive Ltd 2011 Physical
- 14. Private & Confidential – Copyright Addictive Ltd 2011 Promos
- 15. Private & Confidential – Copyright Addictive Ltd 2011 What we’re focused on; Context
- 16. Private & Confidential – Copyright Addictive Ltd 2011 Tablets 07/06/2013 Trainer: Andrew Hood, MD, Lynchpin |16
- 17. Private & Confidential – Copyright Addictive Ltd 2011 Advertising 07/06/2013 Trainer: Andrew Hood, MD, Lynchpin |17
- 18. Private & Confidential – Copyright Addictive Ltd 2011
- 19. Private & Confidential – Copyright Addictive Ltd 2011
- 20. Private & Confidential – Copyright Addictive Ltd 2011 simon@addictivemobile.com Sign up for our weekly Mobile Fix mobilefix@addictivemobile.com Follow us @addictivemobile IT’S TIME TO EXPERIMENT
Hinweis der Redaktion
- One key thing about mobile is that innovation & inspiration is global not just US
- We should remember that whilst we are seeing huge disruption already – there is a lot more change coming as billions of people move to smartphone
- GAFA drives the innovation and brands need help navigating this new ecology
- And because so many people use FB on their mobile we think mobile and social are increasingly the same thing