The document discusses the career trajectory from product manager to CEO. It outlines the roles and skills of a product manager, including understanding customer needs, working across departments, and understanding market dynamics. An effective product manager coordinates different functions like marketing, engineering, and sales. The document argues that experience as a product manager provides exposure to key business functions and an understanding of technology companies. It presents a path from product manager to corporate leadership, emphasizing that leadership, networking skills, and functional expertise are required to advance from individual contributor roles to senior management positions like CEO.

1. PM to GMBuilding a Successful Career TrajectoryParveen JainFebruary 26-27, 2011

2. Career Goals February 26-27, 2011 Slide-2 WHY Corporate Management (GM, CEO, ??) WHY Product Management

3. Product Manager’s Role in a Company February 26-27, 2011 Slide-3 Without a PM With a PM Internal Forces (Engineering, Marketing, ??) Market Forces (Customers, Analysts, ??)

4. Product Manager February 26-27, 2011 Slide-4 CEO of Product or Product Line Works with multiple corporate departments Sales – Marketing – Engineering – Finance Understands market dynamics Works with all market influencers Understands customers and their needs

5. Bringing Order to a Chaotic Process February 26-27, 2011 Slide-5 Sales Enablement Most Effective Selling Go-To- Market Marketing it Right Product Planning Building it Right Strategic Planning Optimum Dev Plan Market Analysis Build vs Buy Market Drivers Product Requirements

6. PMM and PM are NOT the Same February 26-27, 2011 Slide-6 Product Marketing Product Management Vs

7. CEO’s Role in a Company February 26-27, 2011 Slide-7 Maximize Shareholder Value Define Corporate Mission Create Internal & External Excitement Create Quality Corporate Culture Manage Investor Relations Set Corporate Goals Responsive to Customers & Market A CEO is Internal & External Face of the Company Create Strategic & Tactical Plans Build Great Team and Foster Teamwork Motivate Teams to Achieve Goals Be the Chief Sales Officer

8. CEO Attributes in a Tech Company February 26-27, 2011 Slide-8 Leadership Network Domain Knowledge Functional Knowledge

9. Skills & Traits of a Corporate Leader Visionary Inspirational Courageous Intelligent Passion to Succeed Perseverant Honest & Ethical Strategic Competent Goal Oriented Disciplined Adaptable Domain Knowledge Level 5 Leadership (Humble + Strong willed) Open-minded Strong Team Spirit (Cross-Functional Synergies) Skilled Communicator Listener Controlled Emotions The only discipline in a tech company that has this opportunity Born with Acquired & Enhanced with Experience A good Product Manager develops these skills while working with external (customers, analysts, etc.) and internal teams (engineering, sales, marketing, finance) February 26-27, 2011 Slide-9

10. PM Experience is Invaluable February 26-27, 2011 Slide-10 Building a Technology Company Finance & Administration Foundation Functions Sales Direct-Indirect & BD Marketing Inbound & Outbound Technology Product Engineering A PM has good understanding of all three key functions

11. Skill-set to Climb Corporate Ladder February 26-27, 2011 Slide-11 Corporate Leader Leadership Single Contributor Network Functional Expertise Domain Expertise Functional Expertise Domain Expertise Network Leadership

12. Big Picture (Vision & Strategy) People Management – Motivation & Incentives (Internal & External) Financial Management (Corp Planning) Investor Management (Fundraising & Shareholder Value) Fiducial Responsibility Sales Management (Always Selling) Corporate Level - Highly Diverse Strategy Financial Sales Engineering Limited to Product PM Customers Planning Marketing Analysts & Industry Experts GM (CEO) Much More Structured & Disciplined PM to GM (CEO) February 26-27, 2011 Slide-12

13. February 26-27, 2011 Slide-13 Very Prevalent In Tech Industry GM & CEO PM

14. Thank You !!!Parveen Jain February 26-27, 2011 Slide-14