Head of Product Management, InMobi speaks at Product Professionals Event Hosted by Adaptive Marketing in Bangalore, India. Product Management and how to monetize and price?
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Adaptive Marketing - Monetization and Pricing Models for the New world
1. Monetization Models
A Case Study based discussion
Chandra V, Head of Products, InMobi
Chandra.vattikuti@yahoo.com
2. Topics of Discussion
• Pricing Design & Pricing Approaches
• Marketplaces
– One-sided, Two-sided and Multi-sided marketplaces
• Two-sided marketplaces
• Discussions around
– Naukri
– Google
– Drop Box/Evernote
– LinkedIn
– Mobile
• Monetization in two-sided marketplaces
– Ad Supported
– Direct sell ( Digital Goods or assets )
– Subscription
– Freemium
– Marketplace
– Marketplace of marketplaces
– Sponsorhips
3. Pricing Design Pricing
Driver Types Stages Formula Mix
Penetration, Ski
Profitability Competition Tier MSRP
mming
Diversification, C Sell Through
Mkt Share (Units) Cost Usage
aptive Payment Terms
Bundling, Accler
Revenue (Sales) Value Loyalty
ators
Signal (Mktg) Special Offers
4. Pricing Approaches
Cost-based Pricing
Actual Cost Add: Price to Add: Price to
Target Markup Customers
of Product return Channel of Channel
Competition-based Pricing
Competitive Perceived Price to
differentiation of
Pricing company’s offering Customers
Value-based Pricing
Customer’s Price to Channel/ Target
Customers Perceived company Cost Product
Value Customers markups
6. Marketplaces
• Marketplace - “the world of commercial activity where goods and services are
bought and sold.”
Head Bride
Buyer Lessee
Hunters Seeker
Shaadi
ebay Craigslist LinkedIn dot
com
Passive Groom
Seller Lessor Job seeker
Seeker
9. Value Proposition
Different Kinds of value provided by Firms/Individuals/Technologies, to their
Customers
• Newness
• Performance
• Customization
• “Getting the job done”
• Design
• Brand/Status
• Price
• Cost reduction
• Risk reduction
• Accessibility
• Convenience/usability