My presentation from Search Exchange (10/4/11) that covers how you can use social media marketing for email marketing success. Demonstrates how to grow your email list, connect email to social, connect social to email, and how to use your email list to learn about the social activity of your subscribers.

2. EMAIL & SOCIAL: THE PERFECT COMBO

3. EMAIL SOCIAL MEDIA

8. Email marketing will generate an ROI of $43.62 for every dollar spent. Source: DMA ”Power of Direct Report 2009"

9. 42% of active social networkers check their email account four or more times a day , compared to just 27% of those that don’t use social media. Source: Merkle ”View from the Social inbox"

10. 63% use the same email account for social media messages as they do for permission based email. Source: Merkle ”View from the Social inbox"

11. Social network users check their email more frequently than those not on social networks. #searchex Tweet-worthy Takeaway:

21. Use social channels to generate interest in your emails and direct users to your opt-in form. #searchex Tweet-worthy Takeaway:

24. Over 20% of social media users have shared something from an email campaign to their social accounts via a share option . Source: Merkle ”View from the Social Inbox 2010"

25. Including a social sharing option in an email increased click-through rates from an average of 7.2% to 8.7%. Including as many as three different sharing options boosted the rate to 11.2%. Source: GetResponse "Email Marketing and Social Media Integration Report"

26. Extend your reach… Active social network users have, on average, around 500 connections . Facebook average: 130 friends Twitter average: 300 followers LinkedIn average: 63 connections

27. Email is the best way to distribute your message, but social media is the best way to have it spread. #searchex Tweet-worthy Takeaway:

28. CONNECT SOCIAL TO EMAIL

32. Use your best social content in your email campaigns. #searchex Tweet-worthy Takeaway:

34. Append your customer and prospect databases with social media addresses and other social marketing data. Email Record Appending:

37. Always try to learn more about your subscribers. Collect data, segment and increase message relevance. #searchex Tweet-worthy Takeaway:

38. A copy of this presentation can be viewed or downloaded at Slideshare: http://slideshare.net/adamholdenbache Presentation:

39. THANK YOU Adam Q. Holden-Bache 8701 Mallard Creek Dr. Charlotte, NC 28262 704-706-2670 x200 [email_address]