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The Experiment is Over: now it’s time for real value Adam Christensen IBM Corporation
Twitter for this session ,[object Object],[object Object],[object Object]
Some observations
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[object Object],[object Object],[object Object],[object Object],(where  x  is unknown)
[object Object],[object Object],[object Object],[object Object],(Where X is known variable)
[object Object],[object Object],∫ Value  ( )
Opportunities for Leadership ,[object Object],[object Object],[object Object]
 
Background: Why social media at IBM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current picture of IBM & social media 1,000,000 daily wiki page views 60,000  socially networked 16,000 Internal blogs 8,500,000 Downloads 1,000+ 227,000 55,000+ 40,000+ 1,000s Internal External
150,000  people 46,000 ideas 10 New Businesses $100 million Invested
Real-time Translation Simplified Business Engines Intelligent Utilities 3D Internet “ Digital Me” Big Green Innovations Branchless Banking for Masses Smart Healthcare Payment Systems Intelligent Transportation Electronic Health Records
A Smarter Planet Instrumented Interconnected Intelligent
Smarter  Energy Smarter  Water Smarter  Healthcare Smarter  Traffic Intelligent Utility Networks Big Green Innovations Smart Healthcare Payment Systems Intelligent Transportation  Systems Electronic Health Record System A Smarter Planet
Building a smarter planet requires  a three-way partnership: Government Business Citizens
Smarter Cities
What would make YOUR city SMARTER? Share on Twitter #smartcity #(cityname)
Stay connected to  A Smarter Planet ,[object Object],[object Object]
[object Object],[object Object]

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The social media experiment is over. Now it's time to extract value.

  • 1. The Experiment is Over: now it’s time for real value Adam Christensen IBM Corporation
  • 2.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.  
  • 10.
  • 11. Current picture of IBM & social media 1,000,000 daily wiki page views 60,000 socially networked 16,000 Internal blogs 8,500,000 Downloads 1,000+ 227,000 55,000+ 40,000+ 1,000s Internal External
  • 12. 150,000 people 46,000 ideas 10 New Businesses $100 million Invested
  • 13. Real-time Translation Simplified Business Engines Intelligent Utilities 3D Internet “ Digital Me” Big Green Innovations Branchless Banking for Masses Smart Healthcare Payment Systems Intelligent Transportation Electronic Health Records
  • 14. A Smarter Planet Instrumented Interconnected Intelligent
  • 15. Smarter Energy Smarter Water Smarter Healthcare Smarter Traffic Intelligent Utility Networks Big Green Innovations Smart Healthcare Payment Systems Intelligent Transportation Systems Electronic Health Record System A Smarter Planet
  • 16. Building a smarter planet requires a three-way partnership: Government Business Citizens
  • 18. What would make YOUR city SMARTER? Share on Twitter #smartcity #(cityname)
  • 19.
  • 20.