At the iMedia Breakthrough Summit in 2013 I discussed the notion of a "value ecosystem". I took that portion of the presentation and decided to post it. I will likely add detail to this in the future (but feel free to comment with questions).

1. 1
Know Your Current Ecosystem

2. 1
Know Your Current Ecosystem
List All Complimentors

3. 1
Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers

4. 1
Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
This Will Help Define Potential “Value Connectors”

5. 1
Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
This Will Help Define Potential “Value Connectors”

6. 1
Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
This Will Help Define Potential “Value Connectors”
Create a “Landscape Of Invention”

7. 1
Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
This Will Help Define Potential “Value Connectors”
Create a “Landscape Of Invention”
Survey New Technologies That Can Play A Role In Adding Value To Your
Core Products

8. 1
Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
This Will Help Define Potential “Value Connectors”
Create a “Landscape Of Invention”
Survey New Technologies That Can Play A Role In Adding Value To Your
Core Products

9. 1
Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
This Will Help Define Potential “Value Connectors”
Create a “Landscape Of Invention”
Survey New Technologies That Can Play A Role In Adding Value To Your
Core Products
Create a List of “Alternatives To Consumption”

10. 1
Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
This Will Help Define Potential “Value Connectors”
Create a “Landscape Of Invention”
Survey New Technologies That Can Play A Role In Adding Value To Your
Core Products
Create a List of “Alternatives To Consumption”
How Can Your Goods or Services Be Used More Efficiently or Effectively?
How Can The Value of Your Product be Extended Into “Secondary Areas of
Value”?

11. 2
Three Elements of A Digital
Value Ecosystem

12. 2
Three Elements of A Digital
Value Ecosystem
And The Intrinsic Market Value In Creating
Things People Actually Care About

13. 3

14. 3
1. Every Company Is a Tech Company
and every brand can be a “value connector”
!
3. Brands Must Be Publishers
and products must tell stories
!
5. Every Brand Must Have Value(s)
and values equal value

15. Every Company Is a Tech Company
and every brand can be a “value connector”
4

16. 5

17. 6*alternatives to consumption

18. 6
Utility
Content
Community
*alternatives to consumption

19. 7

20. 7
Co-Creation

21. 8*value connectors

22. 9

23. 9
Open API's allow complimentors to find You!
!

24. 10
*alternatives to consumption

25. 11

26. 11

27. 12
*landscape of invention
*secondary areas of value

28. 12
*landscape of invention
*secondary areas of value

29. 12
*landscape of invention
*secondary areas of value

30. 12
*landscape of invention
*secondary areas of value

31. 13

32. 14

33. 14Every Action Creates An Equal Or Greater Interaction

34. 15
2. Brands Must Be Publishers
and products must tell stories

35. 16

36. 17

37. 17

38. 17

39. 18
The Newsroom: Re-Imagined

40. 19
3. Every Brand Must Have Value(s)
and values equal value

41. 20

42. 21

43. 22

44. 23

45. 24

46. 25

47. 25
#peoplearepriceless

48. 25#peoplearepriceless
Digital Value Ecosystem