1. Organised by:
the WorlD’s Biggest anD most relevant telematics event SAVE $200
when you register before 7 April .
Priority code inside.
www.telematicsdetroit.com
10th annual
telematics Detroit 2010
June 8 - 9, 2010, The Rock Financial Showplace, Novi, MI, USA
NEW SERVICES AND CROSS-INDUSTRY PARTNERSHIPS
SET TO DOMINATE THE NEXT DECADE OF TELEMATICS
 CONNECTED CAR KEY TO CONNECTED LIFESTYLE: Identify essential Expert Speakers Include:
connected services and solutions to drive mass adoption of telematics.
We delve into smartphone impact, ecosystem evolution, data communication
requirements and more
 COUNTERACT FREE TURN-BY-TURN NAVIGATION & LBS: Debate
game-changing business models and strategies to ensure your solutions and
offerings have the power to compel the new breed of locally-aware consumers
to unlock wallets
 SEIZE DEMAND FOR CE & INFOTAINMENT: Master the art of personalized
in-car CE device integration to deliver intuitive user interfaces, secure docking
systems, flexible platforms and easy upgrades to win over consumers
 CAPITALIZE ON THE INSURGENCE OF ADVANCED DRIVER ASSISTANCE
SYSTEMS (ADAS): Hear how map-based ADAS and other two-way simultaneous
communication systems will be leveraged to deploy enhanced ITS
 EXPLOIT NEW AVENUES FOR TELEMATICS: Maximize on the demand for
connected services within complimentary industries such as insurance, electric
vehicles and smart grid to open up fresh revenue streams
CONFERENCE EXHIBITION AWARDS
750+ senior level executives come together for The world’s largest and most exciting telematics The 8th Annual Telematics Awards recognize and
exclusive keynote sessions, 4 focused tracks, focused exhibition boasts 100+ booths, multiple celebrate global industry leadership. The winners
and unrivalled networking to engage in high demos and brand new product launches. will be announced at an exclusive ceremony and
level business discussions that will set the pace Attracting 1,800+ executives Telematics Detroit gala dinner, June 7, 2010 at the Henry Ford Rouge
of future telematics! is the ONLY floor to walk in 2010! Plant, the night before the conference & exhibition!
Diamond Sponsors Platinum Sponsors Mapping Sponsor Gold Sponsors
Innovation Sponsor Folder Sponsor Badge Sponsor Lanyard Sponsor Bag Sponsor Co-Sponsor
Open Now to view the full Conference program, speaker line-up, Exhibition floor plan and Awards venue
Visit www.telematicsdetroit.com for all the latest announcements

2. Organised by:
Welcome to the 10th Annual Telematics Detroit
Conference, Exhibition & Awards
Be 1st off the starting blocks this decade:
Rev up your business strategy and service offerings for dominance in the telematics fast lane!
Our global business intelligence has revealed  Achieve addictive low-cost infotainment Unparallel networking is the icing on the cake!
widespread pressure to streamline, increase  Increasing opportunities for CE and telematics Telematics Detroit (June 8 & 9) is a landmark
operational visibility and reduce costs. The  Demand for apps and personalized services on the industry calendar and a priority for
telematics industry has received a call to  Latest safety developments via V2X and ADAS all professionals serious about telematics.
action! Telematics can deliver proven ROI,  Auxiliary markets i.e. insurance and auto Telematics Detroit is the only event you’ll
seamless supply chain and transparent liability, finance need to attend in 2010!
so what’s holding telematics back and when  New services for smart grids and electric So secure a front row seat for an unobstructed
will mass adoption become a reality? vehicles view of the future of telematics! Reserve your
Telematics is wavering on the cusp of a new For 10 years we’ve kept a firm handle on the place today (via our website or the registration
era. Torn between fast moving software and industry to ensure Telematics Detroit develops form enclosed in this brochure).
established automotive development cycles, the in sync with you. Telematics is our business! The Telematics Update team looks forward to
demand to expand, upgrade and re-invent is The 2010 program has its finger firmly on the meeting you in Detroit this June.
fiercer than ever. industry pulse and leaves no stone unturned.
Kind regards,
In 2009, we delivered the facts, figures and Telematics Detroit will equip and inspire your
expertise to re-align your business, achieve team to think outside the box, and deliver
connected services success and satisfy complex a new generation of telematics-enabled
market demands (in a climate of greater services and solutions. Rebecca Mantle
economic constraint). The 10th annual Telematics Detroit boasts of: Global Conference Director
In 2010, we’ve advanced topics to ensure you’re  Over 80 expert telematics speakers to Telematics Update
on track to dominate the new decade. NOW provide cutting-edge strategies and market
is the time to solve crucial challenges and intelligence We are proud to state that Telematics
conquer industry milestones. Take a look at  It’s biggest ever Exhibition with over 100 Detroit is the world’s biggest and most
some key 2010 discussion points: booths, more demos and new product displays relevant telematics focused event,
 Impact of ‘free’ turn-by-turn navigation on  The Telematics Awards Ceremony & Gala and delivers year on year – this is our
existing strategies and business models Dinner to celebrate industry leadership guarantee to you!
Expert Speakers Include:
Sascha Simon Vesa Luiro Fran Dance Andreas Vogel Partha Goswami Steve Coast
Mercedes Benz Nokia BMW SAP General Motors OpenStreetMap Foundation
Gary Gale Paola Carrea Mark Smith Joe Berry Martin Rosell Mike Slattery
Yahoo! Geo Technologies Magneti Marelli GE Capital Fleet Services JBJ Advisors WirelessCar Liberty Mutual
Brian Droessler T.C. Wingrove Jeff Curry Greg Krueger Thilo Koslowski Jan Hellaker
Continental Visteon Better Place Michigan DOT Gartner Volvo Technology
Automotive Systems North America
For the full speaker line-up and the most up to date Telematics Detroit information
visit www.telematicsdetroit.com

3. Organised by:
Telematics Detroit 2010 at a Glance
AWARDS
The Telematics Update Awards, June 7, 2010
The Awards Ceremony and Gala Dinner will be hosted at Detroit’s #1 Automotive
Attraction, The Henry Ford Rouge Plant, Dearbourn, MI, (the evening before the conference
commences). Judged by a panel of independent industry experts, the Telematics Update
Awards, reward industry innovators and pioneers with global recognition!
NOMINATIONS ARE NOW OPEN!
Visit www.telematicsawards.com for more information and
to nominate your company for a Telematics Update Award.
CONFERENCE
Telematics Detroit Conference, June 8-9, 2010, The Rock Financial Showplace
Day One – June 8 Day Two – June 9
NEW FOR 2010! MORNING OPENING KEYNOTE MORNING OPENING KEYNOTE
AND PLENARY SESSIONS AND PLENARY SESSIONS
1,800 Attendees Hear how the ecosystem is evolving and Debate game changing business models that will
get the latest industry announcements! position your business for future success!
4 Focused & Brand New Tracks
NETWORKING LUNCH NETWORKING LUNCH
100+ Booths! Our Biggest
Expo Yet AFTERNOON TRACKS (PARALLEL) AFTERNOON TRACKS (PARALLEL)
Over 75 of the Best Telematics TRACK 1: NAVIGATION & LOCATION TRACK 1: NAVIGATION & LOCATION
BASED SERVICES BASED SERVICES
Speakers Ever Get to grips with new navigation services that Gauge how LBS will add new dimensions to your
are compelling consumer buy in services and offerings
40 Vital Industry Topics
TRACK 2: INFOTAINMENT & CONSUMER TRACK 2: INFOTAINMENT & CONSUMER
ELECTRONICS ELECTRONICS
Capitalize on the demand for CE to broaden your markets Next generation infotainment architecture revealed
TRACK 3: ADVANCED COMMUNICATION TRACK 3: ADVANCED COMMUNICATION
TECHNOLOGIES & CVT TECHNOLOGIES & CVT
Hear how map-based ADAS and other two-way Analyze which V2X and wireless offerings will win-
simultaneous communication systems will be over consumers
leveraged to deploy enhanced ITS
TRACK 4: NEW TELEMATICS SERVICES
TRACK 4: NEW TELEMATICS SERVICES & AUXILIARY MARKETS
& AUXILIARY MARKETS Profit from the potential of electric vehicles and
Maximize on the demand for connected services within smart grid to open up fresh revenue streams
complimentary industries such as insurance and auto finance
CLOSING ADDRESS
NETWORKING DRINKS PARTY
EXHIBITION
Telematics Detroit: The Only Exhibition Floor You’ll Need to Walk in 2010!
Enhance Your Product Knowledge: Meet the Executives with Real Purchasing Face-to-Face Networking is Key to
The Telematics Detroit 2010 Exhibition floor is Power in the Telematics Ecosystem: Survival in 2010:
a “can’t miss” opportunity to see, understand Telematics Detroit hosts the biggest and most Telematics Detroit is an excellent opportunity
and experience new products in action. With over relevant global B2B exhibition, positioning you to rub shoulders and meet with over 1,800
100 booths, you’ll get up close and personal with in front of 1,800 key decision makers from across telematics professionals. Build relationships, and
the latest industry solutions all under one roof – the value-chain. Network and strike deals with grow your contact list in 2010 to transform the
in just 2 days. the créme de la créme of the industry. future of your business. For more information visit
www.telematicsexpo.com
Connect with Telematics Update on and become a part of the global buzz
surrounding Telematics Detroit 2010 today!

4. DAY 1 June 8, 2010
Keynote Sessions Chairman: Joseph Berry, Founder, JBJ Advisors
Devise the Ultimate OPENING
KEYNOTE
Put Driver CRITICAL
TOPIC
Scope-out a New Telematics Power
Vehicle ICT Distraction in Focus House and its Industry Design
(Information Communication Approaching regulations and legislations Web-based companies are exploiting strengths
that relate to driver distraction and in- in platform development and LBS (location
Technology) Strategy
vehicle cognitive loading have implications based services) to gain territory in telematics.
Analyze a decade of robust business intelligence for the future of telematics.  Understand how emerging web companies
from Telematics Detroit! Unearth Industry  Get a handle on the legislative pipeline to plan to work alongside TSPs to attract fleet
foundations and understand which dynamic ensure your R&D and market strategies are and passenger OEM buy in
goals are next in sight. in sync  Assess how web leaders will integrate new
 Identify key technology and market drivers
 Discover how political lobbying will target connected infotainment offerings, high-
spearheading mass Vehicle ICT adoption.
in-vehicle mobile device use and strategize definition videos and 3D maps seamlessly
We examine smartphone impact, ecosystem
accordingly in-vehicle
evolution, data communication requirements
and more  Think outside the hands free box! How to  Hear when web players plan to expand into
ensure your rear seat, voice or passenger the mobile hardware market and prepare
 Understand the evolving role of established
centric solutions do not create driver your business strategies accordingly
value-chain partners and how new entrants are
distraction Jens Redmer, Director of Business Development,
expanding and altering the industry landscape
Vesa Luiro, Director - Contextual Guidance, Google
 Results revealed! Consumer studies quantify
Nokia
market demand for Vehicle ICT solutions and
James R. Sayer, PhD, Associate Research
expose how the ecosystem must respond Scientist, University of Michigan Breakthrough Strategies to Enable
Thilo Koslowski, Vice President & Practice Leader, Transportation Research Institute In-Car Connectivity via Powerful
Gartner Jim Nickolaou, GM Active Safety Controls,
General Motors
Supplier Networks
Jens Redmer, Director of Business Development,
Google Achieving the right mix of integrators and
suppliers is vital to create the best connected
Francis J. Dance, Business Development Manager, Tried and Tested Tips to Monetize vehicle experience.
BMW NA
the Data Pipe  Map out the fast expanding ecosystem of
Scott Beutler, Vice President, Americas, Infotainment
and Connectivity, Continental Increased monetization of pipe-based suppliers of telematics services for 2012 and
services will expand the presence of beyond
Martin Rosell, Managing Director, WirelessCar
network operators in the industry.  Find the key to constructing profitable work
John Horn, National Director, T-Mobile
 Commercial potential revealed! We share metrics with partners and suppliers to
Roger Jollis, Director - Mobile & OEM Marketing, compare embedded, mobile and beamed make business gains
Garmin
in pipe-based service provision to assess  Get to grips with maturing integrator service
which will stimulate consumer adoption delivery models to stay abreast of industry
Leverage EXCLUSIVE
 Discover how network operators will advancements
Smartphones to reduce data costs by utilizing cost-friendly Leo McCloskey, VP Marketing & Product
pricing models
Empower the Vehicle Management, Airbiquity
 Analyze how coverage and backend
The phenomena for smartphones and apps is
challenges will be overcome to enable
driving new solutions for in-vehicle infotainment
enhanced service delivery as standard
and entertainment. Telematics Detroit has evolved
“
John Horn, National Director, T-Mobile
 Determine how OEMs will keep an eye on beyond traditional telematics to focus
distraction to safely integrate and empower on the whole connected car domain.
smartphones in-vehicle This unique forum provides perspective
 Join the community that’s shaping and for the entire value chain.”
adopting successful CE vehicle-integration Partha Goswami, Technology Manager,
standards to ensure maximum market General Motors
compatibility
 Investigate new ways apps & mobile OPENING KEYNOTE SPEAKERS:
connectivity can add value and enhance the
consumer experience
Johann Jungwirth, President & CEO,
Mercedes-Benz R&D NA
Become a Telematics Update VIP and stay bang up-to-date with the industry
at www.telematicsdetroit.com

5. DAY 2 June 9, 2010
Keynote Sessions Chairman: Joseph Berry, Founder, JBJ Advisors
Innovative Telematics OPENING
KEYNOTE
Think Like Your INDUSTRY
LEADERS
How to Sync Vehicle Telematics with
Tipped to Thrive… Consumer to New Wireless Thinking
Here’s How! Deliver a Simpler, Safer and Identify trends in consumer use and demand to
establish how wireless technologies will enable
Learn from existing business models (the Smarter In-Vehicle Experience
good, the bad, and the ugly) to consolidate, future connected vehicles.
Market savvy strategies to deliver better- • Scrutinize new in-vehicle telematics offerings to
strengthen and grow beyond the confines of than-ever expanded in-car connectivity,
the telematics box. understand the differing value propositions for
a positive consumer experience and embedded, bluetooth and tethered solutions
 Disruptive and enabling technologies a seamlessly integrated personalized
revealed! We assess breakthrough displays, • Identify the wireless technology requirements
interface.
3rd party software, free apps and services of popular apps i.e. eCall vs. streaming media to
 Explore how vehicles can utilize the users’
amongst other key trends discover when and for whom wireless upgrades
mobile device and existing voice data
 Get to grips with the demands of a will be in demand
plans to enable a flexible, updateable and
millennial market to ensure your solutions personalized platform • Discuss the pros and cons of 2G, 3G, LTE and
dominate the mobile industry Wi-Fi across the telematics space to ensure
 Hear expert tips to ‘beam in’ class-leading
 Expert tips to help identify your business your wireless strategy proves commercially
content and services, i.e. traffic and
strengths and create a sustainable USP for successful
navigation to facilitate seamless in-vehicle
your company within the value-chain connectivity Dan Martensson, CMO, Telenor Connexion
Joe Berry, Founder, JBJ Advisors  Fully engage 3rd party developer
communities and distribution channels to Just Confirmed! Learn how Innovative
enable increased, quick and cost-effective
International Business GLOBAL
VIEW apps deliverance
Tier 1s will Refresh Industry
Models Revealed Doug VanDagens, Director of Connected Landscapes
Get to grips with global telematics value Services, Ford Motor Company Take a look at how pivotal Tier 1s are leading the
propositions to stake out your territory on the delivery of intuitive UI (user interface) and
industry map! advanced in-vehicle telematics.
 Compare successful strategies and business Reinventing the Persona of Brian Droessler, Vice President Strategy and Portfolio,
models from Japan, Europe and North Traditional Telematics Industry Infotainment and Connectivity, Continental
America to strengthen your commercial Players
enterprise
The industry is undergoing reinvention A Fresh Look at the Future of Long
 Analyze international adoption patterns for as traditional TSPs (telematics service
embedded, mobile and web based solutions Term Evolution (LTE)
providers) evolve to remain competitive.
to improve your traction with global LTE is well positioned to deliver high-bandwidth
 Identify which technologies and methods
consumers and rich multimedia applications to the mass
TSPs will leverage to secure mass market
 Hear how global players will ride out market. Hear how to overcome immediate
adoption and consumer loyalty
the auto market shakeup by capitalizing hurdles to take LTE mainstream.
 Hear how TSPs plan to strengthen and • How to accomplish infrastructure and backend
on future trends e.g. connected service diversify portfolios to monetize services
provision for EVs (electric vehicles) system upgrades to achieve a seamless
now ‘freely’ available in the public domain conversion between 3-4G networks
Francis J. Dance, Business Development Manager,  Understand the future role of TSPs within
BMW NA • Identify opportunities for monetization of
the ecosystem and identify partnership rich multimedia services and data intensive
Paola Carrea, Director - Telematics & Consumer opportunities
Electronics, Magneti Marelli applications through LTE
Martin Rosell, Managing Director, WirelessCar • Discover how auto stakeholders will seize new
Martin Rosell, Managing Director, WirelessCar
technologies and the timescale for planning
Hakan Kostepen, Director - Product Strategy &
Innovation, Panasonic and adoption
Maurice Thompson, Director Business Development -
Open Development, Verizon Wireless
Follow Telematics Update on at http://twitter.com/Telematicsupdte for
the latest industry insights and Telematics Detroit announcements

6. TRACK 1 June 8 & 9, 2010 Chairman: Dominique Bonte
Research Director, Telematics & Navigation
Navigation and Location Based Services ABI Research
Turn-by-Turn Nav VITAL
DISCUSSION
Unearth the Potential of Eco- Compelling Navigation: Leveraging
Alters Industry Navigation 4th Generation Traffic Data and
Landscape: Dissect New and Capitalize on consumer affinity for economic Technology
and carbon friendly solutions.
Competing Models Innovative apps are revolutionizing the in-car
 Strengthen portfolios through deliverance navigation space with quick and functional
Free turn-by-turn navigation has caused of real-time fiscal information, OBD (onboard solutions that hold daily relevance.
shock waves and opened the floodgates for diagnostics) and route efficiency to capitalize
reassessment of existing business models and on ‘green’ momentum  Get expert tips for integrating dynamic and
strategies. predictive traffic services, weather conditions,
 Gauge consumer reactions to ‘green scoring’
ETAs, and UGC (user generated content) to
 Gauge the impact of free turn-by-turn and assess the potential of eco-competition to
differentiate services
navigation on value propositions for alter driver behaviour
embedded solutions  Hear future-proof strategies to maintain  Discover how to solve the complexities
demand for addictive and relevant eco- of 2-way in-car connectivity by using
 Discuss how OEMs will empower vehicles as
solutions independent of the ‘green buzz’ smartphones and embedded data modems for
mobile platforms to capitalize on prominent
off-board and hybrid traffic-enabled solutions
web-based offerings and local search
Roger Jollis, Director - Mobile & OEM Marketing,
 Understand the challenges, unique regional
 Hear which stakeholders will partner with Garmin
issues, and opportunities for deploying traffic-
emerging content providers and platform
enabled solutions on a global basis
developers to capture and retain consumer
buy in Navigation 3.0 – NEXT-GEN
Don Butler, SVP Marketing & Product Planning,
Jens Wolf, Project Manager Automotive IT, Profit from the Next INRIX
Audi AG Wave of Developments…
Heightened competition and consumer Local Search HARNESS
SEARCH
expectation is triggering an explosion of
Pervasive Navigation: Bringing navigation services and raising the industry bar
Holds the Key to
Low Cost Navigation to the Masses for service provision. Personalized Relevant Service
We study mid to entry-level markets to locate  Analyze the advanced functionalities tier 1’s Delivery
where price point and functionality collide for are providing i.e. music, telephony, traffic, to
Search stakes its claim as an integral mechanism
indispensible navigation. ascertain which will win over consumers
in the connected consumer experience.
 Assess best strategies to increase in-vehicle  Examine how navigation players are moving
towards advanced data collection, content  Identify how to strengthen your connected
attach rate of low-cost navigation across all
aggregation, 3D mapping, modeling, and more solutions through search and delivery of
vehicles, i.e. aftermarket navigation, plans for
to expand existing portfolios geo-enriched, relevant and addictive content
occasional use or subsidized navigation
 Hear best practice strategies to deliver real  Overcome privacy and security concerns
 Judge how to strike a balance between price
time geo triggered alerts that enable informed to market solutions that attract consumer
and bundling dynamic content to win-over
driver behavior i.e. traffic flow prediction rather adoption and renewal
fickle consumers
than incident avoidance
 Capitalize on the upswing of location-enabled
 Expert tips to overcome low renewal rates for
Kal Mos, Engineering Director, mobile and nomadic devices to reach an
subscription-based aftermarket devices by
Mercedes-Benz R & D NA increasingly mobile and locally aware audience
leveraging personalized and addictive content
Mike Cottle, Vice President - Sales, deCarta Gary Gale, Director of Engineering,
Melvin Davis, Senior Director Advanced Product
Len Konecny, Vice President - Business Yahoo! Geo Technologies
Research, Alpine
Development,
Mike Cottle, Vice President - Sales, deCarta Clear Channel Total Traffic Network
Exclusive 2010 Telematics Update Market Report
Receive a brand new business intelligence report with your platinum pass!
• Robust market forecasts to help you plan
We’re working with Telematics experts to research and publish
expansion Telematics reports assessing human-machine interface technologies,
• Real case studies from the best in the industry
and pricing models for in-vehicle telematics services.
• Cost-benefit analysis of leading technologies
FIND OUT MORE on the conference website, at the report site
• Proven strategies for boosting profits and
www.telematicsupdate.com/TUreport
reducing costs or by emailing Pam, Head of Research,
• 100% independent analysis
at pmuckosy@telematicsupdate.com
Call Telematics Update on (US tf ) 1 800 814 3459 x 7585 or +44 (0) 207 375 7585 (global)
to speak to a member of the Telematics Detroit team

7. TRACK 2 June 8 & 9, 2010 Chairman: National Center for
Infotainment & Consumer Electronics Atmospheric Research
Capitalize on Revenue Why CE Compatibility is Crucial Auto OEMs Under the NEW
RESEARCH
Opportunities Arising in the for the Entire Auto Value-Chain Microscope: Infotainment
Mobile Space Integration of consistent CE standards Usability Analyzed
in the auto space will positively impact
The “always with you, always on” benefit Test scripts offer cross-industry comparative analysis of
costs, interoperability and technological
of the mobile device provides new infotainment usability, best in class offerings, and elements
consistency.
opportunities within the auto space that will wow the consumer (or not!)
for exploiting emerging platforms and  Discover which OEMs and stakeholders are  Hear results from multi-functional service delivery and
revenue streams. allying to empower embedded systems usability tests. We compare audio, mobile device integration,
through a head unit or mobile device LBS, navigation & HMI among others
 Discover how OEMs will hasten platform
R&D and time-to-market to capture  Debate how OEMs can best leverage and  Identify the strengths and weaknesses of HMI and voice
demand for changing and upgradable interact with aftermarket products i.e. recognition solutions and recognize which will win more
apps through Bluetooth or USB connections market share
 Quantify the importance consumers  Discuss which segments are pushing  Understand which in-demand functionalities will make a
place on purchasing options across for smartphone-based standard version lasting impact alongside open architecture and in-vehicle
various platforms, i.e. Android’s open compatibility. We explore the surging connectivity
platform and iPhone’s apps store demand in the EV market Phil Magney, VP, Automotive Business Practice, iSuppli
 Identify which apps will find a Mark Scalf, SYNC Product Manager,
permanent place in the auto Ford Motor Company Position the Automobile as an Extension
environment. For example, is AR of the Digital Home
Alistair Adams, Business Development
(augmented reality) a revolutionary app
Manager, Nokia Industry innovators strive to deliver and market in-vehicle
or just a gimmick
Jack Cutts, Manager, Member Programs, infotainment systems that discover, manage and enjoy
Partha Goswami, Technology Manager, Consumer Electronics Association content on the go.
General Motors Zac Johnson, Product Manager, Rovi  Learn from industry best practice on how to share digital
Andrew Krehmeyer, Business Development media between portable and networked devices to create
and Partnership Manager, Infotainment and an ultimate consumer experience
FUTURE
Connectivity, Continental Blueprint for Success VIEW  Assess which standards-based products will enable content
in 2015 and Beyond: sharing across a multitude of media formats i.e. MP3 and
MPEG4
Exploit SUPER
PANEL
Prepare for the Infotainment
 Envision the future road map for advanced connections
Opportunities Revolution between the home, the car, and the entertainment device
Resulting from the Open The market value of connectivity and new Egil Juliussen, Principal Analyst Automotive Research, iSuppli
in-vehicle services is set to explode. Adam Powers, Standards & Emerging Technology Director, Rovi
Platform Revolution
 Hear expert predictions on the future
Mass adoption of multifunctional
CE (consumer electronics) devices is
market value and capacity of the data Cost Effective Methodologies for In-Vehicle
pipe to ascertain the best methods for
increasing demand for open platforms
bandwidth utilization Infotainment and Telematics
that develop at software pace.
Embedded telematics is still priced well above CE market
 Examine how to provide consumers
 Analyze why aftermarket devices, UGC solutions. Hear expert strategies to successfully implement
accessibility to mobile apps from their in-
and 3rd party apps are in heightened and deliver low-cost services.
vehicle dashboard
demand to enhance platform value  Identify how OEMs can best reduce infotainment
 Understand the timeline for complete V2X development costs to reach a consumer-friendly price point
 Discuss the need for a walled garden or
communication deployment that will place
certification board for changeable apps  Learn how leveraging scalable or off-the-shelf systems and
the vehicle in the centre of the connected
cohabitating in an auto centric platform modifying HMI (human machine interface) or usability will
experience
decrease costs
 Assess how software standards i.e.
Autostar, will aid development of T.C. Wingrove, Senior Manager, NA  Compare software-based and off-board infotainment
platforms where all apps will reside and Innovation, Visteon strategies to see how costs can be slashed without
evolve Angel Mercedes, Business Development sacrificing functionality
Manager - Telematics, T-Mobile Rik van Aken, Dir Marketing & Product Management
Paola Carrea, Director - Telematics & Automotive, TomTom
Leon Hong, CTO & VP of Product
Consumer Electronics, Magneti Marelli
Development, Airbiquity Louis A Brugman, GM Product Planning, Pioneer
Tom Conrad, CTO, Pandora
Ty Roberts, CTO & Co-Founder, Gracenote Paul Sykes, Segment Marketing Manager, Renesas Technology
Steve Coast, Founder, OpenStreetMap America
Moderator: Phil Magney, VP Automotive
Moderator: David Mcnamara, President,
Practice, iSuppli Fredric Liljeström, Director Business Development,
MTS
Telenor Connexion
Check out the latest speaker line-up and session announcements
at www.telematicsdetroit.com

8. TRACK 3 June 8 & 9, 2010 Chairman: Mark Fitzgerald
Senior Automotive Analyst
Advanced Communication Technologies & CVT Strategy Analytics
Auto OEMs Unveil SUPER
PANEL
The Annual Essential DOT
UPDATE
Grow More Greenbacks HOT
TOPIC
the Latest in ADAS IntelliDrive Update through Cleantech
(Advanced Driver A new phase of intelligent communication Deployment
projects - both planned and underway will The roll out of ‘green’ telematics will bring fiscal benefits
Assistance Systems) transform transportation systems. which will incentivize adoption.
ADAS holds promise of increased economy,
efficiency, systems visibility and road safety.  Get an update on the smart roadside  Leverage OBD, fuel efficiency and idle time to deliver
initiative and hear how partnership crucial economic visibility to fleet operators and
 Understand how safety and security programs are progressing in NY, Michigan consumers
concerns will drive adoption of ADAS and and elsewhere
how OEMs and stakeholders will capitalize  Examine backend data to spot correlations between
on market demand  Hear about safety initiatives being pioneered efficiency and ROI and grasp how to increase end-user
in the heavy, mid and light vehicle sectors value
 Get the latest update on ADAS being
developed to enable real-time V2X and  Discover how V2X apps i.e. LDW (lane  Compare propositions for downsizing to light vehicles
backend communication departure warning) and roadside inspection or converting/purchasing EVs to assess which will
are being developed for increased safety work best for consumers
 Hear how ADAS and other two-way
simultaneous communication systems will Jan Hellaker, VP Business Development & Mark Smith, Vice President Strategic Consulting,
be leveraged to deliver enhanced ITS Government Programs, GE Capital Fleet Services
Volvo Technology North America
Sascha Simon, Head of Advanced Product Greg Krueger, Statewide ITS Program Manager,
Planning, Mercedes Benz Michigan Department of Transportation Break Down Barriers to Deliver
Jim Nickolaou, GM Active Safety Controls,
General Motors
Everywhere-Anytime Internet Solutions
Robert W. Schumacher, General Director Deploy Next-Gen Wireless Tech Frost & Sullivan predict wireless market penetration
fuelled by high speed 4G smartphones and connected
Advanced Engineering & Business Development, for Advanced ITS (Intelligent PNDs to grow between 90% - 250% by 2015.
Delphi E & S
Transportation Systems)  Analyze how network capabilities and device UI
Jan Urbahn, Manager ITS, BMW
Wireless technologies such as cellular, WiFi and must be upgraded in order to satisfy the millennial
James R. Sayer, PhD, Associate Research DSRC (dedicated short-range communication) consumers
Scientist, University of Michigan are under increasing investigation for V2X data
Transportation Research Institute exchange.  Gain a global perspective! Should operators in
emerging markets opt for WiMAX, HSPA, or wait for
 Get the latest update on 5.9 GHz DSRC LTE?
The Supply Chain Revealed! Seize developments and test bed programs
to compare global progress and  Understand which ancillary markets will benefit from
Success by Adopting a Complete implementation ubiquitous internet solutions and at what price points
Enterprise Approach Angel Mercedes, Business Development Manager-
 Discuss how wireless standardizations will
Integrate telematics and build an end-to-end promote additional services and will ensure Telematics, T-Mobile
solution to create a seamless and transparent compatibility and interoperability within a
supply-chain that solves real business multi-vendor environment
challenges. Capitalize on the Insurgence of
 Examine opportunities for DSRC and CALM
 Capitalize on additional telematics (continuous air interface long and medium Map-Based ADAS
deployment opportunities to ensure range) to facilitate smarter and intuitive LBS In Europe alone, the annual market for map supported
visible and efficient MRM (mobile resource i.e. traffic and safety alerts ADAS will reach €143.0 million by 2015, triggered
management) primarily by growing demands for safety.
Scott McCormick, President,
 Deliver on consumer demands! Monitor  Discover how nav-based ADAS, i.e. curve warning, ACC
Connected Vehicle Trade Association
emissions, security and cold-chain (adaptive cruise control) and LDW, will transform V2X
compliance to deliver market competitive communications and road safety
offerings
 Overcome challenges of inaccurate data to deliver
 Harness demands for real-time operational convenient navigation apps for robust preventative
processes and integrate solutions with safety systems
existing backend enterprise systems
 Learn how map-based ITS and ADAS will offer
Bert Gillespie, Director, Qualcomm new revenue streams for stakeholders and public
authorities
Jon Husby, VP Sales Automotive, Tele Atlas
To register online visit www.telematicsdetroit.com/register

9. TRACK 4 June 8 & 9, 2010 Chairman: Roger Dewey
President
New Telematics Services & Auxiliary Markets M2MV
Learn How to Prepare for Usage-Based Make Telematics BRAND
NEW
Find Your Niche within the EV
Insurance Roll-Out Indispensible to the Value-Chain
Now that (formally prohibitive) hardware costs have been Auto Finance Space Take an objective look at the enablers
lowered the scene is set for mass adoption and revenue in the electrified vehicle value chain
Telematics provides turn-key solutions
creation. to ascertain which are the crucial
to subprime auto finance companies to
relationships and partnerships to
 Analyze adoption patterns of plug-in insurance to quantify overcome poor consumer credit.
leverage to achieve EV success.
reduced premiums as a market driver
 Take a fresh look at the auto finance value
 Surpass commercial challenges
 Examine how usage-based insurance will enable product chain and unique market drivers to locate
i.e. overall business case, market
differentiation and offer you a competitive edge your business within this ecosystem
acceptance and battery costs that
 Identify the key steps in implementation of an  Understand how cellular, GPS tracking impact the EV value proposition
economically viable usage-based insurance product with and monitoring of financed vehicles adds
 Understand how consumers have
mass consumer appeal visibility and stability to remote asset
responded to EV cost projections
management
Robin Harbage, C-Counsel Consultant, EMB America LLC to ascertain how data plans or ‘free’
 Auto finance business models revealed! charging must be incorporated to
We study methodologies, i.e. pay as you entice adoption
Practical Solutions for an EV CASE
STUDY drive, that reduce default risk and insure
 Discuss how the convergence between
Network finance plans
utilities, private enterprise and Auto
Get the latest data, results and strategy from Better Place, a Stan Schwarz, CEO / Founder, Passtime OEMs will increase the need for wireless,
leading force in the EV space. Jack Tracy, Executive Director, backend and consumer integration
Payment Assurance Technology standards
 Get to grips with the EV network roll-out that includes
charging infrastructure, in-car EV driver services platform Association Mike Tinskey, Sustainability Manager,
and intelligent utility integration Tom Gregor, Sr. Manager Sales Engineering, Ford Motor Company
 Assess the challenges in scaling-up for mass market T-Mobile Ed Pleet, Product & Business Development
EV availability and ascertain the timeline and role of Moderator: Roger Dewey, President, M2MV Manager, Ford Motor Company
telematics services within this new field
 Proven, powerful and effective case studies from Denmark Identify Key INSURANCE
PANEL
Fresh FRESH
TOPIC
and Israel put North American market strategies in context
Opportunities to Opportunities
Jeff Curry, Head of Global Product Marketing, Better Place
Unite Insurance and Telematics for Telematics Technologies
Insurance and telematics are on route for within the Smart Grid
Locate Telematics-based SUPER PANEL convergence, however fragmented uptake
between commercial and personal lines Industry
Opportunities within Connected EVs
remains. The smart grid industry is predicted to
EVs are on the tip of industry tongues. Dig deeper to reach $400 billion by the end of 2020!
ascertain how telematics-based connected services will  Break down the economic proposition
Understand the growing link between
emerge to transform the electrified vehicle space for insurance telematics within the
smart grids and telematics to capture this
fleet and passenger car space to locate
 Examine new telematics services demanded by EVs , i.e. burgeoning market.
opportunities for market integration
locating and scheduling charging  Harness the increasingly intimate
 Understand the importance of proprietary
 Meet Milestones for telematics roll-out to the PHEV market relationship between the car and
data utilization to enable focused profiling
to ensure time to market, R&D costs, and bottom line are the grid to open doors for industry
and maximize revenue streams
not affected convergence
 Assess the key needs of insurers for
 Discern how infrastructure and backend services will be  Get the facts on standards demanded
telematics implementation and hear
engineered to enable reliable and affordable in-vehicle by utilities and tier 1 technology
how your business can best deliver these
connections that provide real-time remote diagnostics and vendors to identify who you’ll need
services
LBS to partner with for rapid technology
Michael Slattery, Innovation, deployment
Partha Goswami, Technology Manager, General Motors
Liberty Mutual Agency Markets  Practical information on how telematics
David Jumpa, Sr. VP of Global Business Development,
Airbiquity Dave Peak, Innovation & Corporate Ventures, players are already interacting with
The Hartford utilities to develop smart meter UI and
Andreas Vogel, PhD, Vice President, Office of the CTO, SAP
collect vital data
Jeff Curry, Head of Global Product Marketing, Better Place
Haukur Asgeirsson, Manager - Power
Per Lindberg, Global Business Development Executive –
Automotive, Telenor Connexion Systems Technologies, DTE Energy
For group bookings and Exhibition inquiries call Telematics Update at
(US tf ) 1 800 814 3459 x 7585 or +44 (0) 207 375 7585 (global)

10. CEO/CIO/CTO/Presidents
11%
Marketing
Managers Organised by:
Key Facts & Unique Selling Points of Telematics Detroit 2010
12% 18%
Engineers General Managers/
Company Directors
Know who you’ll be rubbing shoulders with in June 2010
12%
Telematics Detroit is attended by over 1,800 of the telematics industry’s leading decision makers. This is the world’s biggest
Business Development 15%
Vice Presidents
gathering of telematics executives, and the forum is growing in scope, reputation and impact year on year! View this breakdown of
Managers
past attendees to see who’ll be attending Telematics Detroit 2010: 8%
Account Managers
Attendees by Job Title Attendees by Industry Sector
2% 2%
Other Other
7% 4% 10%
Media 15% Consultants Hardware Manufacturers
CEO/CIO/CTO/Presidents 7%
11%
Marketing Wireless Carriers
10%
Managers Device
12% Manufacturers
Application
Providers
12% 18%
Engineers General Managers/
Company Directors
14%
Solution 28%
12% Developers OEMs
Business Development 15%
Managers Vice Presidents
8% 13%
Account Managers Service Providers
2%
The ONLY Focused Telematics Expo
Other
4%
Consultants
10%
Hardware Manufacturers
Top Reasons To Claim Your Prime Telematics
7% Detroit Exhibition Space Today
Wireless Carriers
10%
Device Sign up now to secure the best booth on the Expo
12% Manufacturers
Application floor and give your products and services the
Providers
competitive edge.
14% Meet directly with your best prospects and clients
28%
Solution
Developers OEMs as Telematics Detroit is the one event where industry
leaders make informed procurement decisions.
13% Sign up early to capitalize on pre-event visibility via
Service Providers
our network of key industry players to guarantee that
the industry and press talk about YOU!
Don’t forget that the Telematics Detroit Exhibition Floor
is the place where all the deals are made; products are
launched, showcased and demonstrated.
Do the right thing for your company and book your
space at www.telematicsexpo.com before the floor
sells-out!
Contact the Telematics Detroit team at detroit@telematicsupdate.com or
(US tf ) 1 800 814 3459 x 7585 or (global) +44 (0) 207 375 7585

11. 10th annual
telematics Detroit 2010 All Passes Include:
Opening Keynote & Plenary Sessions
June 8 - 9, 2010, The Rock Financial Showplace, Novi, MI, USA 4 Focussed Conference Tracks
Full Access to Exhibition Floor
REGISTER NOW IN 3 EASY STEPS
Networking Coffee and Lunch Breaks
Networking Cocktail Party
Access Online Networking Suite for 4 months
1. Select Your Registration Package Post-Conference Presentation Slides
SUPER EARLY BIRD
EARLY BIRD PRICE LAST CHANCE PRICE
PRICE STANDARD
Pass Type Save $400
Save $200 Save $100
PRICE
(Expires 7th April) (Expires 7th May)
(Expires 12th Feb)
Platinum Pass
 Includes: Post Conference Media package
(video, audio & interview material) $2695 $2895 $2995 $3095
 PLUS the exclusive Telematics Update Market Report
worth $1,700*
Gold Pass
 Includes: Post Conference Media package $1695 $1895 $1995 $2095
(video, audio & interview material)
Silver Pass $1495 $1695 $1795 $1895
Auto OEM Pass
Reserved for bona fide representatives of Auto OEMs only
$795 $995 $1095 $1195
Your Awards Night Ticket $249
Secure your ticket to the annual Telematics Update
Awards and Gala Dinner, June 7, 2010. This prestigious
* Exclusive 2010 Telematics Update Market Report
Receive a brand new business intelligence Telematics experts research
ceremony will be hosted at the atmospheric and exclusive
report with your platinum pass! and publish Telematics reports
Henry Ford Rouge Plant. All the industry high achievers assessing human-machine interface
• obust market forecasts
R
will be there to celebrate, recognize and network with the • eal case studies from industry’s best
R technologies, and pricing models
key players of 2010. TICKETS ARE ON A FIRST • ost-benefit analysis of leading technologies
C for in-vehicle telematics services.
COME FIRST SERVE BASIS (ONLY 120 AVAILABLE) • roven strategies for boosting profits
P FIND OUT MORE www.telematicsupdate.com/TUreport
SO RESERVE YOURS TODAY! • 00% independent analysis
1 or email Pam at pmuckosy@telematicsupdate.com
2. Enter Attendee details DISCOUNT CODE:
Mr/Mrs/Ms/Dr: First name: Last name:
Company: Position/Title: This is your unique discount code, use it
online and you will get an extra $50 off
Telephone: Fax: Email:
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+44 (0) 207 375 7576 REGISTER EMAIL: detroit@telematicsupdate.com
ONLINE: www.telematicsdetroit.com/register
TERMS & CONDITIONS Places are transferable without any charge. Cancellations before April 7, 2010 incur an to charge the full fee. The organizers reserve the right to make changes to the programme without notice.
administrative charge of 25%. If you cancel your registration after April 7, 2010 we will be obliged to charge NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.
the full fee. Please note – you must notify Telematics Update in writing of a cancellation, or we will be obliged Visit www.telematicsdetroit.com for more event information

12. Organised by:
the WorlD’s Biggest anD most relevant telematics event SAVE $200
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www.telematicsdetroit.com
10th annual
telematics Detroit 2010
June 8 - 9, 2010, The Rock Financial Showplace, Novi, MI, USA
NEW SERVICES AND CROSS-INDUSTRY PARTNERSHIPS
SET TO DOMINATE THE NEXT DECADE OF TELEMATICS
Powerful Reasons To Attend Telematics Detroit Industry Buzz about
Telematics Detroit
1 GET THE LATEST INFORMATION AND ANALYSIS AT YOUR FINGERTIPS. With access to
exclusive keynote sessions and 4 focused Conference tracks, you’ll gain more in just Telematics Detroit is the pulse
2 days than from weeks of market research or the purchase of expensive reports. Your
business will SAVE money and see immediate results by involving you in the forum
where the future of telematics is discussed and finalized.
“
of this ever changing industry.”
I’ve attended Telematics Detroit
2 EXPERT SPEAKERS. The leading minds from all telematics specialities are hand-picked
to share their vision and insight at Telematics Detroit. Profit from this knowledge and
“
for 3 consecutive years! The content and
experience keeps getting
better, broader, deeper.”
create powerful new strategies to overcome your business challenges.
3 UNRIVALLED NETWORKING. Claim your seat at the table with all the key industry Telematics Detroit is THE show
decision-makers and thought-leaders to ensure you leave Detroit with your briefcase full
of valuable contacts. Plus benefit from 4 months use of our online networking center
to ensure you secure one-to-one meetings with hard-to-reach executives!
“
for telematics. If you’re not here,
you’re not in the business.”
Absolutely great show! The focused
4 SENIOR LEVEL DESCISION-MAKERS IN ATTENDANCE. Rub shoulders with 1,800
of the leading executive telematics players from the U.S. and abroad to give your
commercial enterprise a truly global perspective. “
tracks enable you to target specific
topics that are central to your business
and network and learn
5 NO SALES PITCHES! Telematics Detroit is an independently researched forum
committed to equipping you with the tools and expertise to drive your business forward.
Every single presentation is rigorously reviewed to ensure an unrivalled high quality.
alongside leading
organizations in your
field.”
NEW & IMPROVED FOR 2010! Telematics Detroit provides an
1,800 Attendees
4 Focused & Brand
100+ Booths!
Our Biggest Expo Yet
Over 75 of the Best
Telematics Speakers Ever
“
outstanding opportunity to shape the
future of Infotainment
& Telematics.”
New Tracks 40 Vital Industry Topics 20+ Hours of Superb Networking
CONFERENCE EXHIBITION AWARDS
750+ senior level executives come together for The world’s largest and most exciting telematics The 8th Annual Telematics Awards recognize and
exclusive keynote sessions, 4 focused tracks, focused exhibition boasts 100+ booths, multiple celebrate global industry leadership. The winners
and unrivalled networking to engage in high demos and brand new product launches. will be announced at an exclusive ceremony and
level business discussions that will set the pace Attracting 1,800+ executives Telematics Detroit gala dinner, June 7, 2010 at the Henry Ford Rouge
of future telematics! is the ONLY floor to walk in 2010! Plant, the night before the conference & exhibition!
Knowledge Partners:
Open Now to view the full conference program
visit www.telematicsdetroit.com