C-Suite Communications Capabilities Brochure

1. Turn the power of your words
into a strategic advantage.
C-Suite Communications
strategic marketing & communications services
 Planning & Positioning
 Executive Coaching
 Business Writing
 Professional Development
 Training
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2. Make the Smart Move
“Chess teaches foresight, b y having to plan ahead; vigilance, b y having to
keep watch over the whole chess b oard; caution, b y having to restrain
ourselves from making hasty moves; and finally, we learn from chess the
greatest maxim in life - that even when everything seems to b e going b adly
for us we should not lose heart, b ut always hoping for a change for the
b etter, steadfastly continue searching for the solutions to our prob lems.”
—Benjamin Franklin
C-Suite Communications is a strategic marketing and communications firm
that helps you prepare, execute, and deliver highly effective communications
to your most important audiences.
Communications is a rapidly growing priority in companies today and
requires an evolving level of sophistication given the challenges and
opportunities emerging in our changing global economy. As the need to
communicate grows and internal resources shrink, companies will
increasingly need highly experienced, dependable partnerships to
supplement their efforts. That’s where we can help.
We bring more than 24 years of experience across all disciplines of
marketing and communications. The depth and breadth we offer makes us
ideal problem solvers and solution providers. We not only execute and
deliver to meet your objectives, but are acute business strategists who can
look at your big picture and quickly pinpoint the need and supporting details.
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3. Communications:
A Strategic Advantage
Think about it. In the game of chess, it is not only the tactics of moving your
chess pieces across the board that ultimately win the game, but the strategy
behind where and when you make your moves and how each affects the
other. In communications, it is connect-the-dots thinking that underlies each
move, therefore strengthening your position and giving you a competitive
advantage.
We offer diversified services across the communications disciplines. As
business thinkers we put a lot of brain power behind the solutions we
deliver, whether it’s powerful writing, strategic direction, or project
management. We’re thought partners who help you understand which
messages you need to deliver and the best ways to deliver them.
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4. Experienced, Dependable,
Results-Driven
At C-Suite Communications, we strongly believe that to get results your
communications strategies and messaging must align with your business
goals. If they don’t the tactics you employ will be just like moving pieces
around the chess board with no clear direction and no winning strategy.
That’s why we take an integrated approach to ensure value is delivered from
both the big picture perspective and in the details of planning and execution.
We bring extensive experience and professional expertise across multiple
disciplines of communications. Our experts have worked with some of the
top companies in the world and served in leadership roles on a number of
globally-recognized initiatives, issues, and business transformations,
among them six sigma, outsourcing, and 9/11.
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5. Areas of Expertise
Companies today are facing a tremendous period of change that will
present both opportunities as well as challenges. While it is rarely easy to
navigate through change, a strategic, focused communications strategy
will help facilitate the paradigm shift and educate, inform, influence, and
motivate your most critical audiences.
Change Communications
At C-Suite Communications, our experiences managing through extensive
change and transformation within Fortune 100 companies make us
particularly skilled at sensitive communications dealing with restructurings,
downsizings, consolidations, mergers/acquisitions, divestitures, and
outsourcing activities. Our broad set of competencies ensures decisions
are communicated clearly, transitions are managed smoothly, and
changes are seamless.
Social Media & Technology Tools
We are in a continuous learning mode with emerging social media and
opportunities to tap into new, cutting edge technologies that foster
interactive communications. Our philosophy is that new technologies do
not eliminate the need for traditional mindsets regarding the art and
science of communicating; more so, there is an evolving need to
strategically understand how best to integrate traditional approaches with
new ideas, matching the right methodologies with the right audiences.
Executive Partnerships
We are highly experienced working with and building relationships with C-
level executives, senior leaders, on-the-rise executives, and start-up
entrepreneurs. We are exceptionally good at serving as thought partners,
listening to their needs and translating them into tangible outcomes. We
are especially skilled at connecting the vision with the messages, and 5
developing powerful speeches and presentations to deliver those
messages.

6. Seasoned Professionals
C-Suite Communications brings a breadth and depth of experience that
spans more than 24 years. We are leading experts in change environments
and evolving industries, equally skilled at supporting the needs of a major
corporation or innovative start-up.
Our Leader
Anne Witkavitch, president of C-Suite Communications, is an experienced
communications professional, leading business thinker, and a respected
thought leader recognized for connecting traditional, proven principles of
effective marketing and communications with emerging technologies and
methodologies, including social media. She is a former communications
executive with GE and The Hartford and has advised top executives and
business leaders on strategic messaging and global communications.
Anne has an M.F.A. in Professional Writing. For more information about
Anne, please visit her profile at www.linkedin.com/in/annewitkavitch.
Diverse Resources
We have established collaborative partnerships with respected vendors,
suppliers, art directors, and production companies as a valuable resource
to you. No matter how big or small an assignment, we can be your
consulting arm or one-stop resource to serve all your needs, from strategy
development through print and production.
Focus on Quality
Trained in quality practices and process efficiency, we apply these
methodologies when designing and delivering your communications
solutions.
Strategic Advisors
Our reputation as a valued advisors ensures your confidence and 6
satisfaction in our working relationship at all levels.

7. Services
C-Suite Communications provides diversified services across the
communications disciplines: executive and employee, marketing, media
and public relations, issues and crisis management, and community
affairs. We can serve multiple needs as:
 An executive coach and advisor to help prepare you for a
presentation, speech, media interview, or to manage a transition.
 An expert consultant to brainstorm strategy and messaging in
support of transitions, change management, and key initiatives.
 A business writer and/or project manager to help develop content
for speeches, articles, communications plans, employee Q&A,
websites, collateral, and other written communications in support of
business objectives.
 A facilitator or guest presenter to deliver workshops or speak to
your leadership/management teams about communications
competencies and organizational transformation.
 A professional development and career advisor to ensure you
develop the communications skills needed to differentiate,
distinguish, and position you for success.
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8. Planning & Positioning
Most communications efforts fail when tactics are addressed but the
strategic link to your business results is missing.
At C-Suite Communications, we help you target the big picture, understand
how the pieces fit together, and then clearly articulate your vision into
actionable communications. Whether you already have a plan in place or
wish to formalize your focus, we can help you:
 set clear goals and objectives
 define your value proposition
 identify your key audiences and stakeholders
 develop key messaging
 advise a strategic execution plan that is measurable and delivers
results
Services include but are not limited to:
 consulting and advising on strategies, issues, engagement, and
messaging
 facilitating a half, full, or multi-day strategy planning and/or
brainstorm sessions with leadership
 developing a strategic plan and processes ready for your
implementation
 assessing current strategies and recommending enhancements
 writing, editing, or proofreading a business plan
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9. Executive Coaching
Executives and business leaders are under fire to communicate
strategically, effectively, honestly, and authentically with their most important
audiences.
C-Suite Communications’ experts have successful experience working with
some of the world’s top business leaders in highly visible organizations.
Our interactive working style produces confident, collaborative partnerships.
Several options are offered:
 Solutions-focused laser sessions are 1-2 hours in duration and
zero in on a specific topic, issue, or problem.
 Half-day sessions help prepare leaders for upcoming meetings,
appearances, media interviews, or speaking engagements,
involving strategic thinking and message clarity.
 Customized coaching packages consist of regularly scheduled
sessions for finding long-term solutions that address broader
considerations, such as developing a communications strategy or
a distinctive leadership style of communicating.
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10. Business Writing
At C-Suite Communications, we specialize in professional writing for
executive and employee communications, media and PR, business
planning, and marketing support. We can supply you with just the right
words or serve your end-to-end needs, from design to print production,
thanks to our collaborative partnerships with respected vendors.
 Executive speeches and talking points
 PowerPoint presentations
 White papers and op-eds
 Articles an d features
 Employee letters and quarterly updates
 Business plans and investment presentations
 Annual reports and stakeholder updates
 Websites and blogs
 Technical and by-line articles
 Case studies
 Media alerts and press releases
 Brochures and publications
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11. Professional Development &
Training
Many leaders, particularly those who are positioned to “rise the ranks”
rapidly within their companies or industries, have specific needs related to
developing their communicating skills, style, and delivery.
C-Suite Communications provides individualized coaching, group coaching
programs, and workshop training for these on-the-rise executives and front
line managers. We are also ready to facilitate and deliver onsite workshops
or in-house programs focused on communications, executive
presentations, and business writing as well as change management and
cultural transformation.
.
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12. How We Work
Our philosophy is simple. We are in business to provide you with expert,
professional marketing and communications services when you need them
and in the way that best meets your timing and budgets.
Sometimes you’ll need a strategist with whom you can think through an
approach, direction, or business plan. Other times you’ll need a hands-on
business writer who can write copy or develop a speech. Maybe you’ll need
an outside expert to coach an executive for a media event or prepare for a
presentation. Perhaps a consultant to help position your start-up or a new
initiative. Maybe you need a professional to train your employees to be more
effective communicators or speak at your next event or meeting.
Whatever the need, we follow a three-step approach to serve you:
 Invest time to learn your business, understand your operations, and
get to know your customers and competitors.
 Set solid objectives that deliver measurable results.
 Deliver on our commitment to provide the highest quality service
and deliverables on time and within budget.
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13. How We Charge
At C-Suite Communications, we understand what it’s like to have so many
priorities yet limited resources to get the job done We also recognize the
value in bringing in outside expertise on select issues. We strive to make it
as easy as possible to work together in a collaborative relationship.
We offer several fee options based on duration and scope, and are always
happy to facilitate an arrangement that best suits your needs :
Retainer Basis
C-Suite Communications will commit to a specific number of hours per
week or month to a specific project or coaching need. The retainer is
based on the number of hours you wish us to devote to your needs.
Project Basis
After an initial meeting to identify your needs, C-Suite Communications will
develop a letter of agreement that outlines the project scope and fee. If the
project later exceeds the agreed-upon scope, we will most likely need to
expand the terms of the agreement.
Coaching Fees
Services are available short-term and long-term. We will work with you to
determine the need, and then establish an hourly or monthly rate.
Per-Diem
Minimum per-diem projects are one day.
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14. Clients
C-Suite Communications is here to serve clients. Our goal is to develop long-
term relationships with select companies, organizations, small businesses,
and start-ups where we can learn the business and industry and serve as a
ready resource to support ongoing communications needs.
Our growing list of clients includes:
 GenNx360 Capital Partners
 GE Sensing & Technologies
 Image Packaging, Inc.
 Independent Realtors
 Western Connecticut State University M.F.A. in Professional Writing
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15. Testimonials
“Anne is a very competent, creative communicator. She is easy to work with
and always adds value, whether advising on tough situations or supporting
celeb ratory and recognition events. When you’ve worked with someone a
long time they b egin to think like you and understand the style and
sub stance needed even b efore it’s discussed. This is what has made Anne’s
contrib utions even more valuab le and impactful. Her work receives nothing
b ut rave reviews.”
—Lloyd Trotter, Managing Partner, GenNx360 Capital
Partners; Former Vice Chairman, GE (Retired)
“Anne has the unique ab ility to take complex, technical information and
translate it into a comprehensive finished piece. We've worked together on
several articles, b oth technically focused and applications focused. She
managed the entire process and produced very nice finished pieces. Anne is
a focused, personab le communications expert.”
—Lindsay Theile, Communications and Pub lic Relations Manager
GE Sensing & Inspection Technologies
“One of Anne’s greatest gifts is listening to her clients and zeroing in on their
strengths, skills, and experiences…the result was an impressive, well-written
resume that set me apart from the pack – and helped me get a new position!
I’m finalizing a new role with a Fortune 100 company. I am so glad I contacted
Anne to ensure I delivered the right message and b etter prepared myself for
my job search."
—Kevin Mrozinski, Operations Leader, Manufacturing Industry
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16. Contact Us
Address:
P.O. Box 10
Bethany, Connecticut 06524
USA
Telephone:
(203)314-9358
Fax:
(831)603-8641
Email:
AnneWitkavitch@comcast.net
Twitter:
anneatcsuite
LinkedIn:
www.LinkedIn.com/in/Anne Witkavitch
Website:
www.c-suitecommunications.com
©2009 C-Suite Communications 16