The concept of business has been changed radically since the advent of web. People prefer doing business over internet. We state why they are absolutely on the right way.

1. Why Business with Web
a macro glance
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2. Why opt for web presence?
In the present days of globalization, its time to get in touch with the worldwide Business
market to become an universal business entity and roaming through the universal set of
consumers. Your website gives you the online identity to the global market and helps
you to reach to prospective customers 24 hours, 365 days a year.
More and more people these days are using the internet as a first post of call because of
its convenience and to save time. Customers and the general public almost expect that a
company has a web site. If people want information on a product or service, they are
now saying, "I think they have a web site, I'll check that out first.“
A web-site can play an integral part of your companies promotional and marketing
strategy. It also makes a powerful statement about your business, showing that you
have planned for the future by securing your on-line presence today.
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3. Have a Website … add pace to your Business
• BRANDING of your business, service or products to millions of potential customers
through CASE STUDIES, BLOG, TESTIMONIALS in your website. Having a web site
can increase your sales as your business now has an extra outlet for taking orders.
• Your business can ADVERTISE and PUBLICIZE on the internet 24 hours a day, 365
days of the year and update with your LATEST NEWS or prices much EASIER and
CHEAPER than print based media and link your web site with other advertising
campaigns to create BRAND AWARENESS.
• Web sites make it easier for customers to do BUSINESS with you. These customers
can be global or local.
• Compete with other companies in your market area.
• Place your web site address on your business card to ENHANCE YOUR BRAND
VALUE.
• You can use your web site to NETWORK with other companies and build better
BUSINESS RELATIONSHIPS, locally and around the world.
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4. How to get a Website?
The Web is the most comprehensive, cost effective communication tool there has ever
been. To get a web interface of own, you need to fulfill some basic requirements:
BASIC NEEDS:
• Website Preparation & Planning
• Navigation & Information
• Domain Name
• Content Management
• Website Maintenance
• Search Engine Optimization and Search Engine Marketing
• Usability & Accessibility
A GOOD WEBSITE REQUIRED TO BE:
• Easily found
• Easy and interesting to use
• Well structured
• Visually appealing
• Well aware of what it is trying to communicate and to whom
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5. Web Development vs. Web Application
Web site Web application
A web site is like a foundation and can A web application serves a specific
include several web applications in it’s function such a shopping cart or a
own server space. blogging application.
The entire collection of web pages and An application that is delivered using
other information (such as images, Internet and meets one or more
sound, and video files, etc.) that are conditions .
made available through what appears
to users .
You can create static website with a Web application is made up of lots of
number of pages anytime. dynamic pages with highly interactivity
and according to business logic.
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6. Step in with Mobile Technology
The fast-paced growth in the mobile phone technology has caused an enormous change
in the field of web development. The current era of phones provide the convenience of
browsing the internet in addition to making phone calls at the click of the button. This
advancement in mobile phone technology has greatly influenced the online businesses.
Android, iPhone, iPad are the mobile devices and technologies which are nowadays most
for offering web platform.
Advantages of Mobile Web Technology at a glance:
• A well developed mobile website can mean an increased range of web
visitors.
• Developing for mobile can expand a brand and product beyond it’s website.
• A business targeting people on the move, will most likely pick up business
with good mobile web development.
Acumen Consultancy Services Pvt. Ltd.

7. Branding with Social Media
Social networking sites like Facebook, Twitter, LinkedIn etc. have revolutionized how
people transact businesses. For a business the following advantages can be achieved
through integrating social networking sites to it’s website and at the same time
maintaining social media profiles:
• Establish a Brand and raise awareness
• Spy on the competition
• Bring attention to your products
• Listen to your customer’s opinion
• Increase customer loyalty and trust
• Video and Slide presentation to attract customers
•Conduct market research
• Build your personal reputation
• Display your expertise and capability
• Enhance business contacts and enhance personal relationships
• Share information with like-minded people
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8. Internet Marketing & Search Engine
Optimization
Search engine optimization is a long term online marketing process that but has extremely
beneficial results. These positive results have seen a rapid increase in the number of
businesses, which are now concentrating a huge portion of their marketing budget to
fighting for the top position in search engines.
ADVANTAGES:
• Improve rankings in web search results
• Leads to more visibility, leading to more business as customers typically buys from a
company which comes up top in the list.
• Figures out ‘key words’, potential customers might use to search what the website is
offering.
• Brand awareness
• Low cost & high value
• Traffic generator
• Increase revenue
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9. Get Web … Go Green
"Go green" has become a very popular slogan in the marketplace. The phrase refers to
sustainability and taking steps to protect and preserve the environment. Getting web
enabled business not only helps in terms of marketing and technical perspective, but
also there will be a contribution to the environment and ecology by ensuring a
paperless business world. Advantages of going green with web are:
• Saving money
• Saving physical as well as financial health
• Conserve natural resource
• Builds good will and represents a competitive advantage as many consumers
consciously select products and businesses based on how environmentally friendly
they are.
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10. Contact Us
LOS ANGELES, USA
LONDON, UK
KOLKATA, INDIA DHAKA, BANGLADESH
Head office India
Acumen Consultancy Services Pvt. Ltd.
CB-40, Salt Lake City, Sector-1,
Kolkata - 700064
West Bengal, India
Office:
info@acumensofttech.com
www.acumensofttech.com
Toll Free:
Acumen Consultancy Services Pvt. Ltd. www.acumensofttech.com

11. Thank you!