1. Five Steps To Connect
Across All Screens
#ActOnSW
Presented by
Sponsored by

2. Welcome Webinar Attendees
Type question here

3. Follow this webinar on Twitter
#ActOnSW
Demand Gen Report: @DG_Report
Leo Merle: @leomerle5
Gary Schwartz: @impulseeconomy

4. About Demand Gen Report
•
Launched in 2007 to track best
practices in lead generation
•
Newsletter has grown to more
than 26,000 readers
•
We also offer a menu of research
and best practices reports
•
New audio/video podcasts at
DemandGenReport.com
@DG_Report
http://linkd.in/DG_Specialists

5. Panelists
Moderated by:
Andrew Gaffney
Demand Gen Report
Gary Schwartz,
Leo Merle,
President, Founder, CEO,
Marketing Programs Manager,
Impact Mobil
Act-On Software

6. 5 Steps To Connect Your Screens

8. 75% see
increased
ROI
24%
increase
1/3 of digital
media spend
allocated to
cross-device
campaigns

9. 10%
90%
Use multiple screens
sequentially to
accomplish a task
5%
over time.
12:00 AM
6:00 AM
98%
Move between
devices that same
day
12:00 PM
6:00 PM
ComScore, Telefonica, Macquarie: Share of daily device traffic

10. 2/3
crossmedia

11. Lesson 1.
1 screen + 1 screen = 3
(Digital Velcro)

12. Benedict to Francis . . .

13. $12

15. Lesson 2. Keep it super simple

17. 2007

19. Lesson 3. Revolution over Evolution

20. wearable wireless devices
will grow to 169.5 million
devices in 2017, up from
20.77 million in 2011, a
CAGR of 41%.

22. epidermal?

23. Sigmund Freud
Civilization and Its Discontents
(1903)
“Man has ... become a kind of prosthetic God.”
When he puts on all his auxiliary organs
he is truly magnificent; but those organs
have not grown on to him and they still
give him much trouble at times.”

25. Lesson 4.
understand mobile behaviour
(do not lead with technology)

27. Lesson 5.
CIO: Chief Innovation Officer
CTO: Chief Transformation Officer
CDO: Chief Disruption Officer

28. gary@impactmobile.com
Twitter @impulseeconomy
www.TheImpulseEconomy.com

29. Five Steps to Connect
Across All Screens
Leo Merle
Marketing Programs Manager
Act-On Software
@leomerle5
www.act-on.com | @ActOnSoftware | #ActOnSW

30. Importance of Email Marketing
STAGES
EMAIL
MARKETING
PROSPECTS
ACQUISITION
PROGRAMS
LEADS
OPPORTUNITIES
NURTURING
PROGRAMS
CUSTOMERS
MARKETING TO
SALES HANDOFF
www.act-on.com | @ActOnSoftware | #ActOnSW
ENGAGED
CUSTOMERS
CUSTOMER
SUCCESS
PROGRAMS
ADVOCATE
& FAN
EXPANSION

31. Leverage Email Marketing
• Consistency in messaging
• Content is King
• Planning and coordination
www.act-on.com | @ActOnSoftware | #ActOnSW

32. Mobile Marketing – 7 Simple Guidelines
• Keep message size SMALL
• Have a text-only version
• Add extra padding
• Keep subject lines short
• Use a single column
• Have an obvious Call To Action
• Keep your design SLIM
www.act-on.com | @ActOnSoftware | #ActOnSW

33. Additional Resources
• Act-On.com/resources
– Whitepapers
– Case studies
– Data sheets
– Videos
www.act-on.com | @ActOnSoftware | #ActOnSW

34. Submit Your Questions // Q&A
Type question here

35. Q&A // Panelists
Moderated by:
Andrew Gaffney
Demand Gen Report
Gary Schwartz,
Leo Merle,
President, Founder, CEO,
Marketing Programs Manager,
Impact Mobil
Act-On Software

36. Thank You For Attending This Webinar!
Download this presentation at:
http://dg-r.co/connectwebinar