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1. Content Marketing 
Shifting towards higher quality and visual story telling 
Content marketing takes on many 
forms, such as blogs, case studies, 
how-to articles, white papers, 
application notes and more visual 
sources, like webinars, infographics, 
photos and product videos. 
Download the eBook
2. Search and Social Media New Level of Integration and Collaboration 
Some experts suggest 
SEO and social media 
marketing will merge 
into a new discipline. 
Download the eBook
3. Branding Invest in Authenticity and Thought Leadership 
Companies need to 
invest in marketing that 
allow them to establish a 
level of authenticity with 
their audience. 
Download the eBook
4. Retargeting Growing in Effectiveness 
Because retargeting is 
growing in popularity, the 
options available to small 
business, marketers and 
advertisers is growing. 
Download the eBook
Paid Search Continues to Dominate 
Spend Your Money on the Right Content and Platform 
While Google dominates the 
field, there are several players 
investing in delivering a PPC 
option that meet the needs 
of small businesses. 
5. 
Download the eBook
6. Evolution of Direct Email 
Segmentation, Personalization, Responsive Design 
Those that shy away from 
email marketing because of 
their own perception that 
emails are a nuisance will fall 
behind their competitors who 
have embraced it. 
Download the eBook
7. The Mobile Revolution Mobile-Friendly Content and Engagement is a Must 
If you don’t have 
a mobile 
strategy, get one. 
Download the eBook
8. Marketing Automation Leverage the Right Tools and Cloud Solutions 
A trend that you’ll see in 
2015 is the adoption of 
marketing automation by 
businesses of all sizes. 
Download the eBook
9. Business Intelligence On-Demand, Actionable Analytics 
Marketing data will become 
a crucial point in any 
marketing endeavor and its 
acquisition will be easier and 
faster. 
Download the eBook
10. Now Hiring 
The Rise of the Marketing Technologist 
A Marketing Technologist is a 
hybrid of someone who 
understands your product, 
your customer and is a tech-savvy 
marketer. Get one. 
Download the eBook
Where are you spending your marketing budget in 2015? 
DOWNLOAD THE EBOOK 
It’s that time again to budget for the coming 
marketing year. Have you made all the right 
choices? Download the new eBook “Top 10 
Online Marketing Trends for 2015” and 
compare your plan against what the rest of the 
industry is doing. 
Download the eBook
www.ActiveDEMAND.com  info@ActiveDEMAND.com  1.855.782.7041 
© 2014 JumpDEMAND Inc. All rights reserved. 
The contents of this document are the property of JumpDEMAND Inc. No part of it may be reproduced or transmitted in any 
form or by any means, except as permitted by written license agreement with JumpDEMAND Inc. 
JumpDEMAND Inc. has made every reasonable attempt to ensure the completeness and accuracy of this document, 
however, the information contained in this document is subject to change without notice, and does not represent a 
commitment on the part of JumpDEMAND Inc.

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Top 10 Online Marketing Trends for 2015

  • 1.
  • 2. 1. Content Marketing Shifting towards higher quality and visual story telling Content marketing takes on many forms, such as blogs, case studies, how-to articles, white papers, application notes and more visual sources, like webinars, infographics, photos and product videos. Download the eBook
  • 3. 2. Search and Social Media New Level of Integration and Collaboration Some experts suggest SEO and social media marketing will merge into a new discipline. Download the eBook
  • 4.
  • 5. 3. Branding Invest in Authenticity and Thought Leadership Companies need to invest in marketing that allow them to establish a level of authenticity with their audience. Download the eBook
  • 6. 4. Retargeting Growing in Effectiveness Because retargeting is growing in popularity, the options available to small business, marketers and advertisers is growing. Download the eBook
  • 7. Paid Search Continues to Dominate Spend Your Money on the Right Content and Platform While Google dominates the field, there are several players investing in delivering a PPC option that meet the needs of small businesses. 5. Download the eBook
  • 8. 6. Evolution of Direct Email Segmentation, Personalization, Responsive Design Those that shy away from email marketing because of their own perception that emails are a nuisance will fall behind their competitors who have embraced it. Download the eBook
  • 9.
  • 10. 7. The Mobile Revolution Mobile-Friendly Content and Engagement is a Must If you don’t have a mobile strategy, get one. Download the eBook
  • 11.
  • 12. 8. Marketing Automation Leverage the Right Tools and Cloud Solutions A trend that you’ll see in 2015 is the adoption of marketing automation by businesses of all sizes. Download the eBook
  • 13. 9. Business Intelligence On-Demand, Actionable Analytics Marketing data will become a crucial point in any marketing endeavor and its acquisition will be easier and faster. Download the eBook
  • 14. 10. Now Hiring The Rise of the Marketing Technologist A Marketing Technologist is a hybrid of someone who understands your product, your customer and is a tech-savvy marketer. Get one. Download the eBook
  • 15. Where are you spending your marketing budget in 2015? DOWNLOAD THE EBOOK It’s that time again to budget for the coming marketing year. Have you made all the right choices? Download the new eBook “Top 10 Online Marketing Trends for 2015” and compare your plan against what the rest of the industry is doing. Download the eBook
  • 16. www.ActiveDEMAND.com  info@ActiveDEMAND.com  1.855.782.7041 © 2014 JumpDEMAND Inc. All rights reserved. The contents of this document are the property of JumpDEMAND Inc. No part of it may be reproduced or transmitted in any form or by any means, except as permitted by written license agreement with JumpDEMAND Inc. JumpDEMAND Inc. has made every reasonable attempt to ensure the completeness and accuracy of this document, however, the information contained in this document is subject to change without notice, and does not represent a commitment on the part of JumpDEMAND Inc.