Anna Semlyen - European Mobility Week 2015 - How a Street Party in 2010 Led to Award Winning Local Trader Organisation Bishyroad.net
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Presentation from the European Mobility Week 2015 full-day training workshop held on 15 April 2015 at Camden Town Hall, organised by Act TravelWise with financial support from the Department for Transport.
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Anna Semlyen - European Mobility Week 2015 - How a Street Party in 2010 Led to Award Winning Local Trader Organisation Bishyroad.net
- 1. How a Street Party in 2010 led to Award Winning York Bishyroad.net trader organisation Anna Semlyen: @AnnaSemlyen1 EMW UK Volunteer Coordinator 2015 ( (& City of York Councillor)
- 3. Bishy Road Background • Bishopthorpe Road has a local arcade of shops South Bank, York • Approx 70 independent traders (except Sainsbury’s Local & a betting shop) • Post office & Terry’s chocolate factory closed • Competition from out of town supermarkets. in 2010 traders worried re future/recession
- 4. Street Party = Eureka Moment • Carfree Cities conference organisers asked Bishy road traders/City of York council for a street party road closure • Traders got together an email list & formed traders organisation - Johnny Hayes chair • 6.00pm on 2nd July 2010 it closed to traffic. By 6.15pm 3,000 people eagerly supported a local parade of independent shop keepers. Traders mouths literally fell open in disbelief! • Perhaps shops were popular and were going to do alright despite the recession?
- 5. Street Party = Digital Cooperation Too! • Digital communication and cooperation has blossomed. Bishyroad.net has strong brand, 70 businesses, twitter, newsletter, facebook, regular meetings. £30 pa to join • Professional media company Pick & Mix media promote independent business offers and discounts. • Heart of the community logo for Bishyroad.net
- 6. Bishy Road Events • Carfree Conference Street Party 2010 - & subsequent yearly car free parties. • ‘Jubolympics’ 2012 • Traders championed safer 20mph limits – Sept 2013 installed • Annual light displays – crowd funded in 10 days at £10 per bulb (£4,500). 3,000 attended switch on • ‘Bishy in Bloom’ • J’Adore Bishy Rue Tour De France Street party - 10,000+ attendees. BBC coverage • Tour de Yorkshire street party - 2 May 2015
- 7. Tour de France party Bishy Road Cakes!
- 8. Bishy Rd Awards • Point of Light award to chair Johnny Hayes for high street regeneration from Prime Minister March 2015 • Top 3 best parades in Britain - GB High Street Awards, by the Department for Communities & Local Government • Best dressed street by Le Tour organisers. BBC based their breakfast coverage. • Independent traders all win York Community Pride Award for Service with a Smile 2014.
- 9. Johnny Hayes with awards
- 10. ‘Notting Hill’ of the North & Street Parties as Economic Stimulus • Community spirit apparent • Traders flourishing & property prices rising fast • Johnny Hayes on local and DCLG National Speaking tours re high street regeneration • City of York Council Economic Scrutiny report on Digital skills March 2015 recommends Street Closures as catalyst for digital cooperation & economic strength, - recommend council offer free /discount street closures to trader organisations.
- 11. Conclusions A car free street party helped a York independent trader organisation to form & flourish Street parties are good for business! Bishyroad.net is a great case study * car free success * economic development * community & cooperation * wealth creation