1. AdMetrica
GDN Optimization Program

2. House Keeping
• The webinar is recorded and will be made available
• The slides will also be available
• Q&A session at the end of the webinar
• Use the Chat box to submit your questions at any time

3. About Acquisio
• $1 Billion ad spend under management
• 100,000+ campaigns
• 9,500+ brands
• 4,000+ Users
• 400+ Customers in 25 countries
• Founded in 2003, Launch Acquisio platform
in 2008
• Montreal, Chicago, NYC, Seattle & London

4. Some of Our Clients

5. Trading
Desk
Platform
Business
Solutions

6. Automation & GDN
Algorithms Optimization
Facebook
Tracking & Optimization
Attribution
Trading
Desk Real Time
Bidding
Reporting Platform
Business Links
Solutions
Bulk Editing
Bid Data
Management Management

7. Automation & GDN
Algorithms Optimization
Facebook
Tracking & Optimization
Attribution
Trading
Desk Real Time
Bidding
Reporting Platform
Business Links
Solutions
Bulk Editing
Bid Data
Management Management

8. Agenda
The value of adMetrica for Agencies 25 min
• Intro & Key Challenges
• The adMetrica model - 5 Variables we act on
• How our Algorithm makes it possible
• Mobile Optimization
Examples and case studies 20 min
• Examples of Campaigns
• Recommended Conversion Funnel
• Case Studies
• Questions

9. Value Proposition

10. GDN Challenges
Keyword
Selection ?
Best Performing
Placements ?
Ad Formats ?
Optimal
Bidding ?
Budget
Optimization ?
Lead
Quality?

11. The scope of Acquisio AdMetrica
Thank You
Ad Keyword URL Ad Landing Purchase
Page
Creative Selection Placement Selection Page Registration
Bidding Budget
Purchase
Registration
Admetrica Client

12. Optimizing 5 Key Variables
Keyword lists are constantly (algorithmically)
sampled, tested and rewarded according to live
performance data and quality score feedback.
This gains access to an ever-expanding number
of GDN pages that convert.
Thank You
Ad Keyword URL Ad Landing Purchase
Page
Creative Selection Placement Selection Page Registration
Bidding Budget
Purchase
Registration
Admetrica Client

13. Optimizing 5 Key Variables
Ad-to-page placements are controlled down to
the URL level, increasing a given ad’s relevance
(and its CTR) by more closely fitting the ad to the
content of the page. We select the managed
placements based on Return.
Thank You
Ad Keyword URL Ad Landing Purchase
Page
Creative Selection Placement Selection Page Registration
Bidding Budget
Purchase
Registration
Admetrica Client

14. Optimizing 5 Key Variables
Metrics-based analysis allows for comparative
performance evaluation between ads (variation
of format and messaging) This allows for an
objective measurement of ad performance.
Thank You
Ad Keyword URL Ad Landing Purchase
Page
Creative Selection Placement Selection Page Registration
Bidding Budget
Purchase
Registration
Admetrica Client

15. Optimizing 5 Key Variables
Thank You
Ad Keyword URL Ad Landing Purchase
Page
Creative Selection Placement Selection Page Registration
Bidding Budget
Dynamic Bidding - Algorithms bid in a live and dynamic
process that allows for far greater control over bid pricing.
This enables either suppression of CPA or, if
desired, incremental bid increases to gain conversion
volume
Admetrica Client

16. Optimizing 5 Key Variables
Thank You
Ad Keyword URL Ad Landing Purchase
Page
Creative Selection Placement Selection Page Registration
Bidding Budget
Budget Control and Optimization - by monitoring daily
budgets hourly, algorithms can allocate budgets only to
campaigns that warrant it. This lowers CPA by cutting off
underperforming campaigns, and feeds budgets to high
performance campaigns.
Admetrica Client

17. A process that no human alone could master!
Initial keyword list with 20 keywords…
Keyword
Selection Choosing all Adgroup combinations of 10 keywords
= 184,756 Adgroups

18. A process that no human alone could master!
Initial keyword list with 20 keywords…
Keyword
Selection Choosing all Adgroup combinations of 10 keywords
= 184,756 Adgroups
URL Initial placement list of 100 placements
Placement = 100 distinct managed placements

19. A process that no human alone could master!
Initial keyword list with 20 keywords…
Keyword
Selection Choosing all Adgroup combinations of 10 keywords
= 184,756 Adgroups
URL Initial placement list of 100 placements
Placement = 100 distinct managed placements
Initial 3 possible ad formats with
Ad
5 possible messaging
Selection
= 15 distinct Ads

20. A process that no human alone could master!
Keyword
Selection
277,134,000 combinations
URL 100,000 decisions / day
Placement
1.2 decisions every second
Ad
With perfect accuracy!
Selection

21. Mobile Optimization

22. A two stage conversion process
FIRST CONVERSION
Eg: Free registration, free
signups, etc..
Immediate and fast, low level
engagement
SECOND CONVERSION
Eg: paid membership, purchase, etc..
Can be at a later date, repeat
conversion has a revenue value
associated

23. CASE STUDY 1 – Media/Content
CLIENT
• Meredith, Media & Marketing Company – Brand: Media/Content
OBJECTIVE
• Driving registrations and
• Subscriptions to a content sites
SOLUTION
• AdMetrica helped Improve the keywords lists, optimized ad selection, identified best
performing URLs & managed bid prices & daily budget
RESULTS & LEARNING
• From 0 to 140 conversions
• CPA went from $175.52 to $7.43

24. CASE STUDY 2 – Ecommerce Website
CLIENT
• Meredith, Media & Marketing Company – Brand: Parenting/Childcare Goods & Services
OBJECTIVE
• Driving membership registrations and inventory sales, below $25/CPA
• Align spend to monthly budgets.
SOLUTION
• AdMetrica helped Improve the keywords lists, optimized ad selection, identified best
performing URLs & managed bid prices & daily budget
RESULTS & LEARNING
• From 3 to 45 conversions in one month and On-target CPA
• CPA went from $50.25 to $12.02

25. CASE STUDY 3 – CPA Control & Targeting
CLIENT
• Meredith, Media & Marketing Company
OBJECTIVE
• Maintain CPA below 1,50$
• Better control CPA to avoid spikes
SOLUTION
• AdMetrica was used to collect more data about which URLs are better suited to a given ad
while also avoiding those that produce few conversions at higher costs.
RESULTS & LEARNING
• Maintained CPA below 1,50$, Results in a flattening of CPA curve
• Reached up to 1,699 conversions per day

26. In a nutshell
Increase Conversions
Automate CPA Suppression
Reduce Workload
Improve Ad Placements
Enable Smart Dynamic Bidding

27. Questions
?